4th Quarter 2006

Lottery LinksNews and Ideas for Lottery Retailers

In This IssueFor twenty-two lucky players who entered their lottery tick-ets for a second chance to win, dreams do come true.The Lottery’s “Your Dreams Deserve a Second Chance” promotion, which ran through September 30, gave players a chance to win a 2007 Chevy Tahoe or thousands of dol-lars of “GoE” ethanol blended fuel. The winning tickets were drawn from nearly 60,000 qualifying tickets that were entered for a chance to win. Lady Luck found John Schottenbauer of Munich, ND. He won the Grand Prize - a 2007 Chevy Tahoe valued at over $42,000. A group of 47 players from Fargo won and will share the First Place Prize of $2,600 in ethanol blended fuel.The twenty Second Place prize winners who will each receive $1,000 in etha-nol blended fuel, are: Paul Turnovec and Rod Rosborough, Beulah; Tina Leier and Dave Schneider, Bismarck; Andrew Williams, Carrington; Helen Lowry, Dickinson; Brent Bernstein, Arlana Cliffegard, Eric Fauske, Fargo; Ethel Spies, Grand Forks; Ben Backstrom, Jamestown; Maureen Brown, Kenmare; Lindsay Leingang, Mandan; Ron Duchsherer, Sally Ellingson, Rose Fettig-Weisenberger, Greg Johnson and Josh Ressler, Minot; Travis Kummer, Watford City; and San-dra Stuen, Williston.

The North Dakota Lottery extends sincere thanks to the Lottery’s co-spon-sors who helped make the promotion a success: Select Heartland Chevy Dealers, Ressler Chevrolet of Mandan and State Energy Office.

Lottery Links is provided free of charge to licensed retailers, Lottery Advisory Commission members, vendors and other interested par-ties. Lottery Links is available on the web site at www.lottery.nd.gov.

Chuck Keller, Lottery Director congratulates John Schottenbauer for being the lucky winner of the grand prize: a 2007 Chevy Tahoe

tRetailers Win Lead Dog Contest (Page 2)

tA Message from the Director (Page 3)

tCreating Awareness through Lady Luck (Page 3)

tHow to Cash a Lottery Ticket That Will Not Scan (Page 4)

tAmber Alert Procedures (Page 4)

tRetailer Bonuses (insert section)

Congratulations to the Winners of “Your Dreams Deserve a Second Chance” Promotion!

Retailers Win Lead Dog ContestYour Dreams Deserve a Second Chance Promotion

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Congratulations to the winners of the Your Dreams Deserve a Second Chance “Lead Dog” retailer contest.For the contest, retailers were divided into three groups based on their historical average sales. One retailer from each group won based on achieving the greatest percentage increase in weekly sales. The winners are:

GROUP STORE SALESINCREASE One 2nd Avenue Sinclair, Williston 49% Two Kum & Go, Dickinson 40% Three Frankies Westside Conoco, Dickinson 37%Winning stores were awarded a $500 retailer bonus and a Clerk Reward Celebration, valued at $500.Strategies used by the clerks to gain a competitive advantage were:

t Teamwork – clerks worked together to keep the store in the number one position.

t Awareness – clerks were aware of where their store was positioned in the competition.

t Player Awareness – clerks made players aware of the promotion by handing out “Lucky Lottery Envelopes” and encouraging players to enter the drawing.

GROUP ONE:2nd Avenue Sinclair, Williston

GROUP TWO:Kum & Go, Dickinson

GROUP THREE:Frankies Westside Conoco, Dickinson

A Message from the DirectorAs the end of the year draws near for retailers and the Lottery, Santa would certain-ly have to say: Four hundred Lottery retailers have been very good this past year:t Earning $1,074,524 in regular commissions and $60,500 in bonus commissions, totaling $1,135,024 through Dec. 11;t Selling 89 winning tickets which have a prize value of $5,000 or more, including a $1 million Powerball ticket and 38 $20,000 2by2 jackpot tickets; andt Actively promoting the sale of lottery tickets and enjoying increased foot traffic.

The Lottery has been very good this past year, too:t Achieving record sales of lottery tickets of $22.4 million and state general fund revenue of $6.9 million for the fiscal year ended June 30, 2006;t Launching its 4th game 2by2 on February 2nd and achieving its 12 month sales projection within 6 weeks;t Launching subscriptions for Wild Card 2 and 2by2 and making online subscriptions available for all 4 games;t Participating in the North Dakota State Fair and Pride of Dakota “Holiday Showcase” events;t Conducting the “Powerball Power Play 10X” and “Your Dreams Deserve a Second Chance” promotions; andt Winning an international award for creating the best TV commercial for a daily draw game – Lady Luck 2by2 launch commercial.For 2007, the Lottery’s wish list promises to keep Lady Luck very busy, including retailers selling North Dakota players 1 Powerball jackpot winning ticket, 1 Hot Lotto jackpot winning ticket, 3 Wild Card 2 jackpot winning tickets, 52 2by2 jackpot winning tickets, and for the Lottery to create very attractive and profitable marketing promotions.

On behalf of the Lottery, I wish you a happy holiday season and prosperous New Year!

Best regards,

Chuck Keller

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Have you seen Lady Luck hanging around your television? Lady Luck is out there creating Lottery awareness through television advertising. The strategy for the cam-paign, which runs from November through January, is to create a strong brand. A strong brand helps make purchasing decisions easier for consumers. The commer-cials are designed to educate consumers on the game features while reminding them to play the lottery. If consumers do not know about a product, they will not purchase it. Therefore, it is important to create awareness among consumers and develop a loyal customer base.

Creating Awareness through Lady Luck

Office of Attorney GeneralLottery Division600 East Boulevard AvenueDept. 125Bismarck, ND 58505-0040

(701) 328-15741-877-NDLOTTO (635-6886)FAX (701) 328-1580

Amber Alert ProceduresThanks to all Lottery retailers for supporting the new Amber Alert Display program. The program is designed to provide a better visual to help locate missing children.HOW IT WORKS: When an Amber Alert is issued, retailers are asked to display the Amber Alert Display in a prominent location inside the store, with the pocket containing copies of the terminal alert message.After the initial Amber Alert, the Lottery will forward a poster, complete with a picture of the missing child and any additional information. The new poster is to be inserted into the display in front of the existing poster.“We must do all we can to ensure that abducted children are found as quickly as possible,” said Lottery Director, Chuck Keller. “This is one more way we can get the message to the public for the safe return of the missing child.”

How to Cash a Lottery Ticket That Will Not ScanRetailers can still cash tickets that will not scan. To manually cash a ticket, follow these instructions:• From the Main Menu screen, touch [CASH].• Enter the serial number of the ticket, located in the upper, left corner (under the terminal number on the ticket).• Touch [OK] to validate the ticket and a receipt will print.CleanExtremaScannerLensRegularlytoPreventMisreadingLottoPlaySlips:If the terminal begins to mis-read play slips, the document scanner lens must be cleaned. The document scanner lens (the strip of glass visible when the scanner is lifted up) on the terminal can be cleaned with a variety of solvents, and most non-abrasive cloths. Solvents safe for glass may be used on the scanner lens. Always spray solvents onto a cloth first because directly below the scanner is a circuit board which cannot tolerate liquids of any kind. If you want to avoid using a spray, a pre-moisten cloth like Wet-Ones works great.

Congratulations North Dakota Lottery Retailers!

$59,000 in Retailer Bonuses

awarded to retailers for the sale of

87 high-tier prizes of $5,000 to $1 Million

$5000 - Warehouse Grocery ~~~~~~~~~~~~~~~~~~~~~~~~~~~ $5000 - Kum & Go #806 Lisbon Williston

$500 – Cenex $500 - Bingo Palace $500 – Good Oil Company Rugby Grand Forks LaMoure

$500 - Farmers Union Oil $500 - Dan’s Sooper Stop $1000 - I94 BP Super Xpress Bowman Jamestown Bismarck

$500 - Leever’s $1000 – Cenex $500 - Leroy’s Tesoro Valley City Hazen Mandan

$250 - Jim’s Super Valu $500 - Kirkwood Tesoro $500 - Leever’s Park River Bismarck Cavalier

$2500 - Sooper Stop $500 - Circle ‘R’ $2000 – Cenex West Fargo Oakes Beulah

$250 – Cenex $500 – Stamart $500 - Stop N Go #439 Hazen Mandan Valley City

$500 - Loaf N Jug #682 $250 - Farmers Union Oil $500 - Frankies Conoco Bismarck Edinburg Dickinson

$500 - Red Carpet $500 - Schlagel Oil $500 - Sunmart #103 Fargo Cassleton West Fargo

$500 - Kirkwood Tesoro $500 - Schlagel Oil $500 - Rosie’s Food & Gas Bismarck Cassleton Dickinson

$500 – Cenex $500 – Cenex $500 - Holiday Stationstore Hazen Valley City Dickinson

$250 - Dan’s Super Market #3 $250 - M & H $250 - Dan’s Super Market #6 Bismarck Dickinson Mandan

$500 - Farmers Union Oil $500 - Hugo’s #2 $500 - Dan’s Super Market #5 Selfridge Grand Forks Dickinson

$500 - Hornbacher’s Village West $500 – Stamart Travel Center $2000 - Cash Wise Fargo Fargo Bismarck

$500 - Holiday Stationstore $500 - Stop N Go #432 $500 – Cenex Bismarck West Fargo Richardton

$500 – Stamart Travel Center $500 - Frankies Conoco $500 – Hi-Way Service Bismarck Dickinson Hankinson