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    SPECIMEN

    A STUDY ON THE BUSIENSS PRACTICES IN ROOTS INDUSTRIES LIMITED, COIMBATORE

    A SUMMER PROJECT REPORT

    Submitted by

    KARTHICK.S

    Register Number: 1391016

    in partial fulfilment for the award of the degree of

    MASTER OF BUSINESS ADMINISTRATION

    in

    DEPARTMENT OF MANAGEMENT STUDIES

    SRI RAMAKRISHNA ENGINEERING COLLEGE

    Coimbatore-641 022

    MAY-JUNE 2014

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    DECLARATION

    I affirm that the Summer Project work titled A STUDY ON ORGANIZATION BEHAVIOUR LOTTE

    CORPORATION LIMITED

    bei ng submitted in partial fulfillment for the award of MBA, is the original

    work carried ou t by me. It has not formed the part of any other project work submitted for award

    of any degree or diploma, either in this or any other University.

    (Signature of the Candidate)

    Name of the Candidate

    Register Number

    I certify that the declaration made above by the candidate is true

    Signature of the Guide,With Name & Designation

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    CHAPTER-1

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    1.1 ORGANIZATION PROFILE

    1.1.1 INTRODUCTION:

    Confectionery has grown from the ancient delights to a US$21 billion industry in the UnitedStates. The U.S confectionery market leader Hershey Foods Corporation also has grown from a smallchocolate company in the countryside of Pennsylvania to the leader of the North American markets.In recent years confectionery markets have been growing worldwide. However, Hershey isexperiencing difficulty in taking advantage of global growth. As a result of this concern, Hersheyneeds to re-evaluate its strategies in order to seize the present global opportunities

    1.1.2 HISTORY OF CONFECTIONERY:

    Human's desire for something sweet to at goes back to primitive times and has grown into$21 billion confectionery industry in the United States. The industry produces universal food

    products using ingredients from many parts of the world. From the cocoa tree plantations of tropicalclimates, to the cane and beet sugar field, to the confides of the middle west, to the fruit and trees inmany parts of the world, to the roots and herbs area, to the dairy lands in most countries, candystrongly affects agricultural producers and their markets. Modern machines, skilled workers andexecutive, scientific and distributive techniques combine to meet the great demand for theconfectionery products.

    The recorded history of confectionery can be traced back to ancient Egyptians, Romans,Greeks and Chinese. Nevertheless, the confections made at the time would seem strange compared tomodern candies.

    Ancient Egyptians made candy from flour and crude starch, sweetened with honey, withadditions of spices and sweets. By combining honey with flour paste and fruits, ancient Romans andGreeks also enjoyed their confections. Records date back to ancient china show that people made avariety of hard candy by boiling barely and water to a hard consistency, spinning it into sticks andthen rolling these in toasted sesame seeds. At that time, candy was a luxurious treat that only a fewcould afford.

    The increased availability of sugar transformed candy from an ancient delight into amajor modern industry producing a relatively low cost food that millions of people could enjoy.Candy evolved from ancient forms produced in ancient origins to a modern industry centred inEurope. Venice has acquired sugar through trade with the east. In the 13 th century, venetians had avirtual monopoly on the European trade; they were also the first to first to prove sugar-refiningmethods. Eventually refineries sprang up in Italy, Germany, Spain, England and Brazil.

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    The first confectioners in America were the Dutch backers of New Amsterdam, later called New York. At the beginning of 20 th century, there were about 1000 manufacturers in the UnitedStates. They employed 27000 workers and the total annual sales were $60,000,000. Equipment untilthe 1900s consisted chiefly of kettles, hand cutters, starch boards, shallow trays and hand printers.The majority of these were quite primitive; the introduction of European candy manufacturinginventions modernized the candy industry in the United States.

    These inventions enabled mass production of candy at a lower cost, improved a sanitaryconditions of candy manufacturing by eliminating the work previously done by hand and increased

    production to meet the ever-increasing demand for candy.

    World War I fostered mass production of candy and revolutionized the industry. Almostevery candy making process, from the preparation of raw materials to the packaging of the final

    product, was transformed to continuous operation. Candy became a nationally recognized food and itsevaluation from a mere delicacy to a world commodity was complete. World War II also fostered

    many improvements in the candy flavours and freshness was developed and is still in general use ofadvanced stages of development today.

    Although it would be impossible to present an exact history, for sake of clarity, thistimeline illustrates the pattern at which the candy industry developed in the United States from 1800'sonward. As you will see, many candies and their founding companies have come and gone but it isinteresting to note that sixty five (65) percent of American candy bars have been around for longerthan sixty (60) years.

    1.1.3 COMPANY PROFILE:Name of the company : Lotte India Corporation limited

    Controlling authority : Corporation Office in Chennai.

    Registered office : 4/111, Mount Road,

    Poonamallee High road,

    Manapakkam,

    Chennai-600089.

    Telephone : 0091-44-32525000

    Number of Plants : 3

    Year started in Cuddalore : 1914

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    Factory :

    1.1.4 Board of Directors:

    Corporate Board Members

    Mr.MangKo NohChairman

    Mr. Milan WahiManaging Director

    Mr. KyoHee KimWhole Time

    Director

    Mr. Myung KiMin

    Director

    Mr. D.G.RajanDirector

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    Brands:

    Gums- Booproo, Spout Candy- Coffee Cite Snacks- Choco Pie

    QUALITY:

    Quality management system ISO 9001:2008 and Environmental management system ISO14001:2004certified .

    FACTORIES:

    Factory 1 - Nellikuppam, Cuddalore District, Tamil Nadu - Candies & Toffees line

    Factory 2 - Neman Village, Thiruvullur District, Tamil nadu - fully automated Choco Pie & Gum production line.

    1.1.5 MISSION & VISION

    MISSION:

    We provide work environments where our employees can meet their potential and thrive in anatmosphere of excellence.

    We strive to be the industry standard in service to customers.

    We maintain a superior level of integrity in interactions with business partners and associates. We appreciate our achieved success and we conduct our business as model corporate citizens. To develop, manufacture and market high quality and innovative products for their consumers

    through efficient use of their resources and in partnership with their customers. To create a fulfilling workplace for their employees built on trust, mutual respect and

    appreciation of their diversity.

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    VISION:

    It will enhance its world leadership in confectionary by creating value for people throughdelightful and imaginative high quality products.

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    1.1.6 ORGANIZATION CHART:

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    1.1.7 SOCIAL RESPONSIBILITY:

    Social Contributions

    Believing that love grows when shared, LOTTE carries out activities to contribute to society in

    various fields.LOTTE gives care and support in many areas of society to help everyone fulfill their hopes for a

    better world. Sincethe 1980s, LOTTE has supported immigrant workers, social welfare facilities, andthe socially disadvantaged alongwith offering scholarships in Korea and abroad by establishing theLOTTE Scholarship Foundation and LOTTE WelfareFoundation. Moreover, the LOTTE SamdongWelfare Foundation, founded in 2009, consistently supports neighbors inneed, focusing on localcommunities in Ulsan. LOTTE also encourages education donations from all affiliates throughtheEducation Donation Bureau, and carries out specialized activities of social contribution with eachaffiliate, such as homerepairs, youth scholarships, volunteer activities, the one-company one-village

    partnership, a food bank, visits to sickchildren, and fund-raising. Furthermore, LOTTE offers careand support around the world by supporting scholarshipsand providing equipment in countries likeChina and Vietnam, where LOTTE has expanded its markets. LOTTE will continue to offer hope,care, and support to the disadvantaged and to customers worldwide.

    Environmental Management

    LOTTE is carrying out various activities to pass down a clean, green environment to the nextgeneration.

    LOTTE is conducting various activities to prevent environmental pollution and restore polluted partsof the environment in the belief that we must provide a clean, green natural environment for the nextgeneration. With the goal of being a leading company in global sustainability management by 2018,LOTTE has established an environmental management system at the group level and set up specific

    business policies. The LOTTE Group operates an exclusive department and systematically managesenvironmental activities by selecting executives and relevant staffs at each affiliate, to implementenvironmental management at the corporate level. LOTTE companies have led environmental

    protection activities with various campaigns that can be carried out with clients and partners as well,focusing on retail affiliates. LOTTE are also achieving low-carbon green growth with a voluntarygreen purchase agreement with the Ministry of the Environment. Affiliates such as LOTTE Chemicalare making efforts to protect the environment by continuously developing environmentally-friendly

    products. LOTTE will continue to take the initiative in responding to climate change to become asustainably green company through continuous green business R&D.

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    CHAPTER-2

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    2.0 MICRO & MACRO ANALYSIS

    2.1 International ScenarioBackground

    LOTTE Confectionery is No.1 Confectionery Company that holds multiple No1 selling products of gum, candy, chocolate and biscuit segments in Korea domestic market. LOTTEConfectionery stands in unrivaled position by Xylitol and occupies strong position in chocolate byGhana chocolate and Dream Cacao.

    Orion Confectionery international sale exceeded domestic sale in 2009.

    Orion Confectionery ranks 1st in international sale among Korean confectionery companiesand possesses enormous growth rate at international market, because Orion Confectionery releasesgentrified domestic products to international market.

    Domestic confectionery market is Red Ocean, recently revenue has been decreased. Domesticconfectionery market is saturated in fact (Daily. 2011.01.11). Even Foreign confectionery companiesare joining and intensifying competition in Korea.

    The scale and profitability of international market are larger and higher than domestic market.Thus, Korean Major Food companies decided to enter oversea markets. Among them, Orion

    Confectionery ranks at 1st in international confectionery business.

    Current strategy of LOTTE Confectionery

    1) Me Too strategy

    Me Too' strategy is a business strategy that following company emulates a market leadingcompany's strategy. It is called as Market follower strategy' or Imitation strategy'. With thisstrategy, a follower can gain many advantages. The market leader often bears the huge expenses ofdeveloping new products and markets, expanding distribution, and education the market. By contrast,as with challengers, the market follower can learn from the leader's experience.

    LOTTE Confectionery is a typical company to uses me too strategies' for products. There are manycases that LOTTE Conf. emulates competitor's successful products.

    2) M&A Strategy

    LOTTE confectionery has invested 500 billion KRW to overseas market by 2010. LOTTEfocused VRICs (Vietnam, Russia, India, and China) with acquisition local companies and factory

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    construction. Sales result was under than expectation. LOTTE oversea sales consistently increasedand last year recorded 500 billion KRW.

    They have a 650 billion KRW sales target this year.

    LOTTE sped up their global business as entering China, India, Vietnam, Belgium, Russia andPakistan (6th largest population).

    India:

    LOTTE acquired Parry's in May 2004. It was a sole invest, not joint venture. LOTTE firstlyacquired 60.39% stock and gained the rest later. Stock acquisition cost was about 23.2 Bill KRW.Parrys Confectionery Ltd, established in 1914, was one of the repre sentative confectionerycompanies in India. Annual sales are over 22 Bill KRW. By acquiring Parry's, LOTTE could

    preoccupy India confectionery market as well as secured the price competitiveness making India as production base for exporting to Africa and Middle East area.

    China

    LOTTE confectionery established LOTTE China foods limited liability company in Beijing,China in 1994 and in 2005 it acquired Qingdao foods limited liability company which renamedlater LOTTE Qingdao foods limited liability company. In 2006 it also acquired Shanghai foodslimited liability company and renamed it as LOTTE Shanghai foods limited liability company.

    The revenue in China in 2005 was about 90 billion Korean Won and slowly increased to 100 billion KRW in 2006, as the chocolate product which is main product of LOTTE Shanghai foodsLLC hit its strides in 2006, the revenue jumped up to 140 billion KRW in 2008.

    LOTTE China foods limited liability company- Choco Pie, Gum Production

    LOTTE Confectionery's expansion into the Chinese Market was especially remarkable. Eventhrough the heated competition of Global Food Industries, LOTTE was able to capture the ChineseFlavor.

    LOTTE Shanghai Foods Limited Liability Company- Production of raw liquid of chocolate.

    In 2006 LOTTE Shanghai Foods Limited Liability Company' was solely acquired by LOTTEConfectionery, established in 1993. This factory was mainly producing the raw liquid of chocolate. In

    January of 2007, LOTTE Confectionery and Hershey's signed a strategic alliance to manufacture andsell the main products from this factory. And from October 2007, LOTTE Confectionery started tomanufacture and supply its popular products, Ghana and Dream CaCao into all over the Chinesemarket.

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    Vietnam

    In 2007, LOTTE acquired 30% stocks of BBiCa which was the 2nd largest confectionery companywith annual sales 20Bil KRW in Vietnam. Using BBiCa's sales network over the country, LOTTEexpected to expand market presence in Vietnam, the population was about 84 Mil in 2007.

    Pakistan

    LOTTE Confectionery acquired Pakistan Kolson company's (K. S. Sulemanji Esmailji & Sons(Private) Limited) stock 69.45% (20 Billion KRW) and became the biggest stockholder. Through thisacquisition, LOTTE could begin a nationwide business in Pakistan.

    Pakistan confectionery market size was the 1/3 of Korean's. However it was expected to grow 10%each year, since the population under the age of 14 was 37%. (Source: LOTTE Confectionary InternalData)

    Kolson was founded in 1942, one of the leading company with asset 53.2 billion KRW and annualsales were about 33 billion KRW. Kolson had the 2nd largest market share (29%) in snack, 4th(6%)in biscuit, the 1st(44%) in pasta market in 2010.

    2.2 Environmental Factors:

    Macro environment

    1. Demographics

    a) Age

    Briefly, we can say that Lotte chocolates are popular among every age group. This is because itsdelicious, nutritious, hygienic and the best confectionary product.

    b) Socioeconomic statusPreviously, people used to prefer Cadbury. The reason was that it used to be cheap, available in

    large quantities and worth a compromise on quality for price. To target such people, Lotte came

    up with a 10 rupees economical Lotte Choco pie which is within the affordability of every income

    group of Indian. With this introduction low income people switched to Lotte choco pie as it provided them with high quality, nutrition, and delicacy at a very reasonable price.

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    b) Quality Control

    "We at Lotte India Corporation Limited, endeavor to provide our products with appropriatequality at right time and at an affordable cost."

    c) Open/close economy:Its an open economy fac ilitating foreign investments and allowing free trade.

    5. Technology

    Lotte uses the term "clean technologies" to describe its working environment. This term is defined

    as "manufacturing processes or product technologies that reduce pollution or waste, energy use, or

    material use in comparison to the technologies that they replace."

    Microenvironment

    1. Market

    In marketing, the term market refers to the group of consumers or organizations that is interested

    in the product, has the resources to purchase the product, and is permitted by the law and other

    regulations to acquire the product.

    In marketing any given good or service, three specific factors need to be considered:

    People or organizations with needs, Their purchasing power, and Their buying behavior

    2. Suppliers

    The people or firms that supply the goods or services required by a producer to make what it sells

    and also the firms that provide the merchandise, a wholesaler or retailer resells are the suppliers

    and are a vital part of a firms marketing success .

    3. Marketing Intermediaries

    Marketing intermediaries are independent business organizations that directly aid in the flow of goods and

    services between a marketing organization and its markets.

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    There are two types of intermediaries:

    a) Middlemen, wholesalers and retailersAs for Lotte confectionary wholesalers are given license (i.e. those with best chillers).However

    middlemen are less involved because it mostly done by their self owned departments.

    b) Channels of distributionThey operate between a company and its markets and between a company and its suppliers. These

    are the facilitating organizations that provide services such as transportation, warehousing, and

    financing that are needed to complete exchanges between buyers and sellers.

    2.3 SWOT ANALYSIS:

    STRENGTH:1. Good brand position and quality which is consumer favorites.

    2. Strong partnership with retailers.

    3. Stores are available in almost every market.

    4. The shareholders have limited responsibility with regard to the debts or trials against thecorporation.

    5. Corporations can obtain more capital through the sale of their actions.

    6. A corporation can deduct the cost of benefits (benefits package) that offers to its managers andemployees.

    WEAKNESS:

    1. No varieties other than chocolate candy like waffer, milk drinks has been introduced yet.

    2. Packing is not attractive

    3. The process of integration requires more time and money to compare to other models oforganization.

    4. The corporations are supervised and subject to rules of entities: federal, state and some local, andtherefore might have to comply with many more requirements and administrative documents todemonstrate compliance.

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    OPPORTUNITIES:

    1. Increase personal relation in village.

    2. Increase product range as-Toffees-Bars.

    3. As the harbor is near, can export the products by increase quality and range to the small continue.

    THREATS:

    1. Highly qualified employees in big brand.

    2. Huge investment on advertisement by other brands.

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    CHAPTER-3

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    3.1 HUMAN RESOURCE

    3.1.1 Objectives of Human Resource Department

    To define the process to ensure adequate control over hr policies /procedure document incomputerized mode.

    Procedure

    Distribution list for the hr manual is prepare maintained and updated by the corporate administrationexecutive.

    Policies and procedure are identified with latest revision and date in the distribution list.

    3.1.2 Recruitment

    RIGHT PERSON IN THE RIGHT JOB

    It is the policy of the company to employ always the best suited person for all its man power needs.The process selection will therefore be on the basis of merit, ability, competence,experience and

    potential.

    Sources of Recruitment

    Candidates already placed on wait list following an interview

    Internal candidates Existing data bank Approved recruitment consultants News paper advertisement Internet based recruitment Campus interview Employee reference.

    RECRUITMENT PROCESS :

    Source of manpower Short list of application Interview call letters Interview Issue of offer letter and pre employment medical examination Reference check Withdrawal of offer appointment Traveling allowance for candidate

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    Joining expense Issue of appointment letter General guidelines

    3.1.3 Performance Appraisal

    Process

    Assessment of performance should be based on the performance of the executive during period to which the appraisal reports relates to.

    Each executive will summit his or her Self-appraisal as per prescribed to the initiating officer.

    Assessment of performance of each executive is to be made by the initiating officer,functional reporting officer and reviewing officer.

    Methods

    In the concern each functional head have to summarize the appraisal review and preparethe rating recommendations of each individual executive under the HR control on a five scale ratingsystem.

    Exceptional contribution (A)

    This individual has made an exceptional contribution to the company in the last year.She/he has gone beyond the define role and set standards of excellence in the company.

    Significant contribution (B)

    This individual has very significantly contributed to the company in the last year. She/heis very focused on his targets and strives very hard to achieve them. She/he has a good peopleorientation and is also oriented towards self-learning and development.

    Good contribution(c)

    She/he meets acceptable standards of performance within the company and also shows potential for achieving higher standards.

    Partial contribution (D)

    If the employees Performance has not meet the acceptable standard s of the company.

    No contribution (E)

    Employee is not focused on the objectives and in fact has a negative impact on thecompany s objective.

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    3.1.4 Welfare Benefits:

    1. Long service award2. Annual medical check up3. Hospitalization expenses for dependent parents

    4. Group personal accident policy5. Marriage Gift6. Funeral expenses & Death Relief

    Long Service Award

    To recognize and appreciate management staff who have served in the company for 20

    , 25, 30 and 35 years.

    Complete year of service Award

    20253035

    150 grams of silver plate250 grams of silver plate375 grams of silver plate500 grams of silver plate

    Annual medical check up

    The facility of a comprehensive medical checkup by a competent nominated hospital ordiagnostic center to all management staff and their spouse.

    A. Below 40 years once in a 2 years.B. 40 years and above every year.

    Tests

    Hemoglobin P.C.V R.B.C MHV, MCV, MCH Total W.B.C Platelet count Differential count E.S.R Blood grouping / Rh typing Complete urine Analysis E.C.G (Resting)

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    Superannuation

    The Superannuation scheme covers all executives borne on the probationary confirmed rollsof the company.

    Retirement on normal pension date Retirement after normal pension date

    Retirement before normal pension date Death while in service Resignation/cessation of service

    Gratuity

    Gratuity is payable all executives who join in the probationary/confirmed role of thecompany and have completed five years of service under normal circumstances or below five year inkthe case of death or retirement due to physical /mental infirmities.

    Retirement

    This policy shall apply to all employees (excluding work men retiring from the service ofthe company)

    a) Retirement souvenir b) Exgratiac) Leave encashment

    3.1.5 LEAVE

    Types of leave

    Earned leave Casual leave Sick leave Maternity leave Advance leave

    Earned leave

    Earned leave of thirty days shall be credited to management staff on the 1 st January of eachyear.

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    Casual leave

    Management staff located in units that work more than five days a week shall entitled tofive days casual leave per calendar year

    Casual leave cannot be availed for more than two days at a time and cannot be combinedany other type o fl leave

    Sick leave

    Management staff shall be entitled to seven days sick leave for every calendar year ofservice.

    Advance leave

    Management staff have no leave to their credit they may be granted leave in advance inexceptional circumstances.

    Maternity leave

    Maternity leave shall be granted only on written request of the employee supported by acertificate from the attending doctor.

    3.1.6 EXIT INTERVIEW

    Exit interview is to ascertain the fact that causes the separation of the employee from theorganization and to frame suitable retention strategy.

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    3.2 MARKETING MANAGEMENT

    3.2.1 Product/Service :

    A price competitive edge while the distribution strategies will ensure that the products reachthe final consumers.

    3.2.2 Product Segmenting, Targeting andPositioning:-

    SEGMENT

    People looking to have

    Gum Candy and Snacks

    TARGET

    Lower Middle and Upper middle class

    POSITIONING

    Positioned as a brand

    Tasty Snacks Chocolate

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    3.2.3 Marketing Mix

    Products:

    Product description

    This marketing strategy will be offering a particular product in the market. It is specificallyoffering white chocolate in the Indian market. The main brand that is to be introduced in the market

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    is Lotte choco pie which is mainly targeted for the youth and childrens. The product will be offeredin 56 gm packages, 168 gm, 336 gm and 504 gm packages. The co-brands are lacto king, lotteclairs, fruitz , coffee bite, coconut punch & caramilk. These will be the most important sized

    packages that the product will be sold in. it will be sold in whole sale and retail.

    Pricing strategies Since the product is being offered for the first time in the market, the company will use price

    penetration strategy where it will use low prices strategy to penetrate the market. However this will be combined with cost plus pricing since it will have to operate at a profit market. However theinitial price set up will be based on the low prices to penetrate the market. The product lotte choco

    pie will be offered at Rupee 20 per 56 gm size bar and the products from the price of 0.50 Paise andRupee 1.00.

    Place (Physical Distribution)

    LOCATION:

    Companies now days are shifting base to lower cost of production which make sense .Production base in cities or metros have become non-viable as cost of living , cost of raw material ,overhead costand transportation cost have gone above the roof . Companies are moving to low cost areas like

    Centralized DistributionCentre

    North zone

    Delhi

    Ghaziabad

    Lucknow

    Ambala

    Dehradun

    East Zone

    Kolkata

    Siliguri

    Guwahathi

    Patna

    Ranchi

    West Zone

    Bhiwandi

    Nagpur

    Pune

    Goa

    Indore

    South Zone

    Chennai

    Trichy

    Salem

    Hyderabad

    Vijayawada

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    CHINA,INDIA,UKRAINE, IRELAND, VIETNAM ETC... locallycompanies have shut operation inDELHI , MUMBAI , CHENNAI , KOLKATA and moved to areaslike UTTARAKAND ,JHARKHAND , JAIPUR , BADI , etc. .

    Business locations:

    Zonal offices : Delhi, Kolkata, Mumbai, Chennai

    Stock offices : Jammu, Jaipur, Dehradun, Ghaziabad, Kanpur, Patna, Ranchi, Siliguri, Cuttack, Nagpur, Goa,Chennai, Bangalore, Dharwad, Lucknow, Trichy, Guwahati, Ahmadabad, Indore,Palghat, Coimbatore.

    Sub-contracting units : Nasik, Sangli, Chennai, Kollenchery, kanji ode.

    Promotion:

    Advertisement Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Advertisement will be provided on TVs, Billboards, catalogs, posters, banner ads .

    Personal SellingA process of helping and persuading one or more prospects to purchase a

    good or service or to act on any idea through the use of an oral presentation. Sales presentations, sales meetings, sales training samples. These are the personal selling is beendone in lotte.

    Personal Selling Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.

    3.2.4 Distribution Channel:-Manufactures normally use intermediaries for talking their products to the users. The

    intermediaries bear a variety of names. All such intermediaries constitute the marketing channel. Themanufacturers branch offices, depots, warehouses and showrooms too form a part of the marketingchannel. Where institutional channels like chain stores, super markets, etc.are used by the firm, theytoo form part of the marketing channel .where institutional channels like chain stores, super

    markets,etc. are used by the firm, they too form part of the marketing channel of the firm. Channels play a pivotal role in marketing; they perform a number of vital distribution functions.Their importance emirates form the functions performed by them. Firms rely on the marketingchannels for generating customers satisfaction and for achieving differentiation over competitors.Channels are thus a vital source of competitive advantages for the firm.

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    Type of marketing intermediaries:-

    C&F agents (CFAs) Stockiest/distributor/whole seller Semi-whole seller Retailer/dealer

    In coverage Lotte being covered not all over Orissa, it covers seventy percent of total state. thecompany target to cover the total state very soon. Instead of all these company is on growing stage.Total sale is comparatively appreciative.

    CFA:-LOTTE has only and one CFA who supplies to all the super stockiest and stockiest located in

    main cities.

    SuperLotte has super stockiest who are supplying stocks to the distributers for the rest area.

    Distributers Stockiest

    LOTTE has direct distributers and sub distributers by the help of this, LOTTE can distribute its productsvery easily in all over the covered area. And it has modern trade, by which it reach at the customer.

    Customers:-

    Customers will buy the products from retailers, and whole sellers.

    Distribution chart

    Manufacture CFA Wholesellers Retailers Customers

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    Competitive Advantages (to be developed)

    Segmentation on the basis of income of the people in terms of branding Packaging Availability in the rural areas

    3.2.6 Market Strategy:-

    Segmentation:

    Market segmentation is one of the steps that go into defining and targeting specific markets. It is the

    process of dividing a market into a distinct group of buyers that require different products or marketing mixes.

    Demographical bases (age, life cycle, occupation, income)

    Geographical bases (states, regions, countries) Behavior bases (product knowledge, usage, brand loyalty)

    Target Marketing:

    Target Marketing involves concentrating your marketing efforts on one or a few key segments.

    Target marketing can be the key to a businesss success.

    The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective.

    Cost Leadership (Undifferentiated or Mass) Strategy

    Differentiation Strategy

    Segmentation Strategy

    Positioning:

    Positioning can be defined as how your target market defines you in relation to your

    competitors. A good position makes the product unique and is considered a benefit by the target

    market.

    Product should be unique. Product has to be beneficial Affordable price

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    Quality packaging

    3.2.7 CRM in customer contact centers

    CRM systems are customer relationship management platforms. It is a platform for progressing the payments and other related query management .

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    3.3 Financial Department

    Financial Management is a operational activity of business i.e., responsibility for obtainingthe fund & effective utilizing the fund for effective operation that is called financial management

    Definition Of Financial Statement Analysis:

    The process of reviewing and evaluating a company's financial statements (such as the balance sheet or profit and loss statement), thereby gaining an understanding of the financial health ofthe company and enabling more effective decision making. Financial statements record financial data;however, this information must be evaluated through financial statement analysis to become moreuseful to investors, shareholders, managers and other interested parties.

    Finance Department Chart of Lotte India Corporation Limited

    3.3.1 Book of accounts

    The financial statements are prepared and presented in accordance with Indian GenerallyAccepted Accounting Principles (GAAP) under historical cost convention on accrual basis. GAAPcomprises of accounting standards notified by the Central Government of India under Section211(3C) of the Companies Act, 1956, other pronouncements of the Institute of Chartered Accountantsof India and the provision of Companies Act, 1956, to the extent applicable. The accounting policieshave been uniformly applied by the Company and are consistent with those used in the previous year.

    3.3.2 Share Price of the company : 95,60,021 equity shares of Rs.10/- each 94, 79,788 (99.16%) equity shares have been dematerialized as on December 31, 2013.

    HEAD FINANCE

    FINANCE MANAGER

    EXECUTIVE

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    Capital Budgeting:

    Capital budgeting is the technique of making decision for investment in long term proposals.It is a process of deciding whether or not to invest the funds in a particular proposal, the benefit ofwhich will be available over a period of time longer than one year.

    .3.3.3 Capital Structure:

    3.3.4 Deprecation Method:

    Depreciation is provided on the straight line method at the rates of depreciation prescribedin Schedule XIV to the Companies Act, 1956. If the managements estimate of the useful life of a

    tangible fixed asset at the time of acquisition of the asset or of the remaining useful life on asubsequent review is shorter than that envisaged in the aforesaid Schedule, depreciation is provided ata higher rate based on the managements estimate of the useful life / remaining useful life. Pursuantto this policy, based on the estimated useful life of the assets, depreciation is provided in respect ofcertain assets at the rates which are higher than the corresponding rates prescribed in Schedule XIV tothe Companies Act, 1956. TheEstimated useful life of various tangible fixed assets is as under:

    Description Estimated useful life (in years) Building 28 Plant and machinery 5 - 13

    Computer and accessories 5 Furnitures and fixtures 5 - 10 Office equipments 5 - 10 Vehicles 5

    All tangible fixed assets individually costing Rs. 5,000 or less are fully depreciated in theyear of purchase.

    Leasehold improvements are amortized on a straight line basis over the useful remaininguseful life of the asset or the lease period whichever is lower.

    Type of CapitalInvestment

    Capital Investment inPhysical Assets

    Land , Building,Machinery, Vehicle,

    Computer

    Capital investment inmonetory Assets

    Cash, Bank.

    Capital investment in IntangibleAssets

    R&D, T&D,MKT Development

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    3.3.5 Financial Statements

    Particulars Dec '12 Dec '11 Dec '10 Mar '10 Mar '09Investment Valuation Ratios

    Face Value 10.00 10.00 10.00 10.00 10.00Dividend Per Share -- -- -- -- --Operating Profit Per Share (Rs) 21.77 21.09 9.71 23.95 15.46

    Net Operating Profit Per Share (Rs) 313.26 285.16 172.94 500.81 453.59Free Reserves Per Share (Rs) -- -- -- -- 84.03Bonus in Equity Capital 1.62 1.62 1.62 4.10 4.10

    Profitability RatiosOperating Profit Margin (%) 6.95 7.39 5.61 4.78 3.40Profit Before Interest And Tax Margin(%)

    1.76 1.09 -0.14 2.31 0.30

    Gross Profit Margin (%) 1.78 1.10 -0.14 2.32 0.30Cash Profit Margin (%) 7.31 7.97 2.01 3.78 1.84Adjusted Cash Margin (%) 7.31 7.97 2.01 3.78 1.84

    Net Profit Margin (%) 2.20 1.75 -3.71 1.34 -1.24Adjusted Net Profit Margin (%) 2.20 1.75 -3.71 1.34 -1.24Return On Capital Employed (%) 1.86 1.39 0.15 12.16 2.00Return On Net Worth (%) 1.47 1.08 -1.40 5.96 -5.33Adjusted Return on Net Worth (%) 1.47 1.08 -1.40 5.96 -5.35Return on Assets ExcludingRevaluations

    472.74 465.77 460.70 113.08 106.34

    Return on Assets Including Revaluations 472.74 465.77 460.70 113.08 106.34Return on Long Term Funds(%) 1.86 1.39 0.15 12.16 2.01

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    Liquidity And Solvency RatiosCurrent Ratio 1.67 2.00 1.99 0.81 0.72

    Quick Ratio 1.17 1.20 1.25 0.38 0.30Debt Equity Ratio -- -- -- -- 0.01Long Term Debt Equity Ratio -- -- -- -- --

    Debt Coverage RatiosInterest Cover 183.80 82.68 5.99 29.38 0.24Total Debt to Owners Fund -- -- -- -- 0.01

    Financial Charges Coverage Ratio 521.63 310.34 90.37 55.65 1.73Financial Charges Coverage Ratio PostTax

    484.33 293.01 30.67 41.66 1.89

    Management Efficiency RatiosInventory Turnover Ratio 9.59 7.46 6.02 9.45 9.53Debtors Turnover Ratio 34.06 44.17 39.32 51.72 49.72Investments Turnover Ratio 9.59 7.46 6.02 9.45 9.53

    Fixed Assets Turnover Ratio 0.62 0.57 0.34 1.48 1.36Total Assets Turnover Ratio 0.67 0.61 0.38 4.43 4.41Asset Turnover Ratio 0.67 0.62 0.69 0.79 2.90Average Raw Material Holding -- -- -- -- 29.76Average Finished Goods Held -- -- -- -- 29.77

    Number of Days In Working Capital 53.73 63.55 63.56 -22.64 -38.10

    Profit & Loss Account RatiosMaterial Cost Composition 53.87 58.33 57.57 67.13 61.75

    Imported Composition of Raw MaterialsConsumed 0.71 1.25 9.26 0.60 0.77

    Selling Distribution Cost Composition 5.84 5.75 6.59 -- 17.19Expenses as Composition of Total Sales 1.57 1.32 0.69 0.91 0.68

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    Cash Flow Indicator Ratios

    Dividend Payout Ratio Net Profit -- -- -- -- --Dividend Payout Ratio Cash Profit -- -- -- -- --Earning Retention Ratio 100.00 100.00 -- 100.00 --

    Cash Earning Retention Ratio 100.00 100.00 100.00 100.00 100.00Adjusted Cash Flow Times -- -- -- -- 0.11Dec '12 Dec '11 Dec '10 Mar '10 Mar '09

    Earnings Per Share 6.97 5.07 -6.46 6.74 -5.68Book Value 472.74 465.77 460.70 113.08 106.34

    Balance Sheet of the Company:

    Particulars Dec'12

    Dec '11 Dec '10 Mar '10 Mar '09

    Sources Of FundsTotal Share Capital 9.56 9.56 9.56 3.77 3.77Equity Share Capital 9.56 9.56 9.56 3.77 3.77Share Application Money 0.00 0.00 0.00 0.00 0.00Preference Share Capital 0.00 0.00 0.00 0.00 0.00Reserves 442.38 435.72 430.87 38.88 36.33Revaluation Reserves 0.00 0.00 0.00 0.00 0.00Net worth 451.94 445.28 440.43 42.65 40.10Secured Loans 0.00 0.00 0.00 0.00 0.00Unsecured Loans 0.00 0.00 0.00 0.00 0.34Total Debt 0.00 0.00 0.00 0.00 0.34Total Liabilities 451.94 445.28 440.43 42.65 40.44

    Particulars Dec'12

    Dec '11 Dec '10 Mar '10 Mar '09

    Application Of FundsGross Block 481.38 479.43 483.90 127.67 127.46Less: Accum. Depreciation 106.16 90.70 82.65 73.15 69.68

    Net Block 375.22 388.73 401.25 54.52 57.78Capital Work in Progress 32.03 8.42 0.27 0.01 0.77Investments 0.00 0.00 0.00 0.00 0.00Inventories 33.30 38.69 28.90 20.84 20.10Sundry Debtors 10.07 7.51 4.83 3.58 3.73Cash and Bank Balance 43.25 37.46 30.58 15.10 6.17Total Current Assets 86.62 83.66 64.31 39.52 30.00Loans and Advances 24.82 12.48 13.95 11.81 18.25

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    Fixed Deposits 0.00 0.00 0.00 0.00 0.07Total CA, Loans & Advances 111.44 96.14 78.26 51.33 48.32Deffered Credit 0.00 0.00 0.00 0.00 0.00Current Liabilities 55.71 47.50 38.62 62.33 60.45Provisions 11.04 0.52 0.73 0.88 5.98

    Total CL & Provisions 66.75 48.02 39.35 63.21 66.43Net Current Assets 44.69 48.12 38.91 -11.88 -18.11Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00Total Assets 451.94 445.27 440.43 42.65 40.44Contingent Liabilities 5.43 23.68 151,420.00 2.22 1.51Book Value (Rs) 472.74 465.77 460.70 113.08 106.34

    Capital Structure: Lotte India Corporation

    Capital Structure

    Period Instrument --- CAPITAL (Rs. cr) --- - P A I D U P -

    From To Authorized Issued Shares ( nos ) Face Value Capital

    2012 2012 Equity Share 370 9.56 9560021 10 9.56

    2011 2011 Equity Share 370 9.56 9560021 10 9.56

    2010 2010 Equity Share 370 9.56 9560021 10 9.56

    2009 2010 Equity Share 10 3.77 3771289 10 3.772008 2009 Equity Share 10 3.77 3771289 10 3.77

    Profit & Loss of the Organization:Lotte India Corporation

    Particulars Dec'12

    Dec '11 Dec '10 Mar '10 Mar '09

    Income

    Sales Turnover 319.54 288.74 173.86 197.03 183.52

    Excise Duty 20.06 16.12 8.53 8.16 12.46

    Net Sales 299.48 272.62 165.33 188.87 171.06

    Other Income 3.08 3.21 0.92 0.80 0.28

    Stock Adjustments -3.60 6.90 3.01 0.74 -1.50

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    Total Income 298.96 282.73 169.26 190.41 169.84

    Expenditure

    Raw Materials 161.35 159.03 95.18 126.80 105.65

    Power & Fuel Cost 9.98 10.44 6.22 4.11 4.20

    Employee Cost 20.80 18.75 12.27 15.30 14.47

    Other Manufacturing Expenses 1.86 13.54 8.51 1.21 1.27

    Selling and Admin Expenses 17.50 15.68 10.91 0.00 36.46

    Miscellaneous Expenses 63.57 41.91 25.98 33.16 1.68

    Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00

    Total Expenses 275.06 259.35 159.07 180.58 163.73

    Particulars Dec '12 Dec '11 Dec '10 Mar '10 Mar '09

    Operating Profit 20.82 20.17 9.27 9.03 5.83

    PBDIT 23.90 23.38 10.19 9.83 6.11

    Interest 0.05 0.08 0.11 0.18 3.54

    PBDT 23.85 23.30 10.08 9.65 2.57

    Depreciation 15.47 17.14 9.53 4.64 5.30Other Written Off 0.00 0.00 0.00 0.00 0.00

    Profit Before Tax 8.38 6.16 0.55 5.01 -2.73

    Extra-ordinary items 0.00 0.00 0.00 0.00 0.00

    PBT (Post Extra-ord Items) 8.38 6.16 0.55 5.01 -2.73

    Tax 1.71 1.31 6.74 2.47 -0.58

    Reported Net Profit 6.66 4.85 -6.18 2.54 -2.14

    Total Value Addition 113.71 100.32 63.88 53.77 58.08Preference Dividend 0.00 0.00 0.00 0.00 0.00

    Equity Dividend 0.00 0.00 0.00 0.00 0.00

    Corporate Dividend Tax 0.00 0.00 0.00 0.00 0.00

    Per share data (annualised)

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    Taxation

    a) Minimum alternate Tax: not applicable for domestic export b) Registration of Central Excisec) Registration of Sales Taxd) Registration of The Income Tax Act 1961 (PAN No.)

    Shares in issue (lakhs) 95.60 95.60 95.60 37.71 37.71

    Earning Per Share (Rs) 6.97 5.07 -6.46 6.74 -5.68

    Equity Dividend (%) 0.00 0.00 0.00 0.00 0.00

    Book Value (Rs) 472.74 465.77 460.70 113.08 106.34

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    3.4 Production and Operation:3.4.1 Manufacturing Facility of Lotte :

    A state of the art manufacturing plant is at Nellikuppam. LOTTE India's manufacturing facility islocated at Nellikuppam, South Arcot District, Tamil Nadu, which is in the southern part of India. Thefactory is housed in Buildings constructed in the British era; but refurnished inside to accommodatethe state of the art equipments .

    Apart from having the own factory at Nellikuppam, Lotte India also has dedicated Sub-Contracting in units at Kollenchery, Kozhikode in Kerala, Sangli in Maharashtra, Nemam andSholavaram in Chennai. All the products are manufactured under the most hygienic conditions. Greatcare is exercised in the selection and quality control of Raw Materials and packing materials. Rigidquality controls are implemented at every stage of production process. Every batch of production ischecked thoroughly using modern equipments.

    The factory at Nellikuppam has been awarded with ISO 14001:1996 and HACCP awards by BVQI .

    3.4.2 Quality policy

    HACCP:

    Food Safety Management System -

    Hazard Analysis Critical Control Point (HACCP) is a preventive system of food control. Itinvolves examining and analyzing every stage of a food-related operation to identify and asseshazards; determining the 'critical control points' at which action is required to control the identifiedhazards; establishing the critical limits that must be met at, and procedures to monitor, each criticalcontrol point; establishing corrective procedures when a deviation is identified by monitoring;documentation of the HACCP plan and verification procedures to establish that it is workingcorrectly.

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    HACCP Policy

    We are committed to provide safe products to our customers at all times, we shall strive toachieve this through,

    Practicing Systems & Procedures as per HACCP requirements. Implement Control measures to ensure that the products are free from physical, Chemical andMicrobiological hazards.

    Continuous improvements through training activities. Adherence to Good Manufacturing practices and Good Hygiene Practices.

    Quality Policy

    We at Lotte India Corporation Limited, Endeavour to provide our products with appropriatequality at right time and at an affordable cost

    Towards this we would -

    Continually improve our products and processes. Educate, train and develop all our employees for enhancing their skills, knowledge and quality

    of work life. Provide safe products to our customers. Adhere to good manufacturing practices.

    ISO 9001:2000 specifies the requirements for a quality management system where an

    organization:

    Needs to demonstrate its ability to consistently provide product that meets customer andapplicable regulatory requirements, and

    Aims to enhance customer satisfaction through the effective application of the system,including processes for continual improvement of the system and the assurance of conformityto customer and applicable requirements.

    It is now the only standard in the ISO 9000 family against whose requirements the qualitysystem will be certified by an external agency. The ISO 9001:2000 certification signifies aglobal benchmark in customer satisfaction, product quality and leads to significant reductionin defects levels. The standard recognizes that the word product applies to service s,

    processed material, hardware and software intended for or required but the customer.

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    EVIRONMENTAL POLICY :

    Environmental Management Systems -

    ISO 140v 01:1996

    Environmental management is a tool designed to assist an organization to remain in touch withthe environmental interactions and consequential impacts of its activities and poducts. It provides theorganization with programs and procedures to achieve due diligence in meeting regulatoryrequirements. Its also promotes continual improvement performance.

    An environmental management system is essentially a management framework to ensure youevaluate how your business impacts the environment, know what impacts are significant, and

    processes in place to minimize the significant environmental impact.

    The basic element of our environmental management system is enabling our organization to:

    Establish an appropriate environmental policy; Identify its most significant environmental impacts; Identify relevant legislative, regulatory and industry specific requirements; set appropriate environmental objectives and targets; Establish programs to implement the environmental policy and achieve objectives and targets,

    and; Continuously improve the environmental performance through improvement of the EMS.

    Organizations can experience a number of benefits from implementing an effectiveenvironmental management system, such as:

    Preventive of pollution. Reduction of consumption of materials and energy. Limited liability by providing evidence of due diligence. Improved access to capital. Improved industry/government relations. May reduce insurance costs. Improved public relations.

    Our Environmental Policy:

    We are committed to the society we live in and it is our endeavour to improve continually theenvironment around by -

    Ensuring Zero discharge of effluents and developing a green belt to improve our environment. Adhering to the emission norms to protect the quality of ambient air. Focusing on conservation of energy and seeking opportunities for using alternative and

    renewable energy sources.

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    Imparting awareness on the need for environmental protection to the people in theneighbourhood.

    Adhering to all statutory and regulatory requirements.

    DISTRIBUTION NETWORK OF LOTTE INDIA CORPORATION:

    Transportation investments often have direct effects on the spatial distribution of aregion or country's population and economic activity. Improved access to employment centres',decreases in the travel time of trips and changes in the distribution of economic centres affect thelocation decisions of people and businesses.

    FACTORIES:

    Plant Location Our manufacturing unit will be located at 4/111, Mount Road, Poonamallee High road,

    Manapakkam, Chennai-600089 .

    To export our product we use the Central Government transport facility named as InlandContainer Depot which is located at Daulatabad, Aurangabad, Maharashtra.

    Labour is easily available since there are many such labour contractor available inAurangabad. We will get skilled and unskilled labour as per our need. Technical people are alsoavailable easily to monitor the quality and consistency of our product.

    Details of Land RequirementThe land required for our Chocolate manufacturing company is 5,500 sq.ft.it is on rental

    basis and the rent would be 35,000 Rs./month.

    Nemam Nellikuppam Sangli Kollenechery Kozhikode Sholavaram

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    3.4.3 Plant Layout

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    3.4.4 Production Process:Chocolate processing: Production flow of chocolate

    Manufacturing process

    Chocolate production is highly sophisticated computer controlled process with much ofthe new specialist machinery. Machines like as chocolate cooling tunnels, enrobing machines,coating machines, molding machines.

    Cleaning

    When seeds arrive to factory they are carefully selected and cleaned by passing through a bean cleaning machine that removes extraneous materials. Different bean varieties are blended to produce the typical flavor of chocolate of particular producer. Then the bean shells are crackedand removed. Crushed cocoa beans are called nibs.

    Roasting

    The beans are then roasted to develop the characteristic chocolate flavor of the bean inlarge rotary cylinders. The roasting lasts from 30 minutes to 2 hours at very high temperatures.The bean colour changes to a rich brown and the aroma of chocolate comes through.

    Grinding

    The roasted nibs are milled through a process that liquefies the cocoa butter in the nibsand forms cocoa mass (or paste). This liquid mass has dark brown colour, typical strong smelland flavor and contains about 54% of cocoa butter.

    Cocoa Pressing

    Part of cocoa mass is fed into the cocoa press which hydraulically squeezes a portion of

    the cocoa butter from the cocoa mass, leaving "cocoa cakes". The cocoa butter is used in themanufacture of chocolates; the remaining cakes of cocoa solids are pulverized into cocoa

    powders.

    Mixing and Refining

    Ingredients, like cocoa mass, sugar, cocoa butter, flavorings and powdered or condensedmilk for milk chocolate are blended in mixers to a paste with the consistency of dough forrefining. Chocolate refiners, a set of rollers, crush the paste into flakes that are significantlyreduced in size. This step is critical in determining how smooth chocolate is when eaten.

    Conching

    Conching is a flavor development process during which the chocolate is put underconstant agitation. The conching machines, called "conches", have large paddles that sweep backand forth through the refined chocolate mass anywhere from a few hours to several days.Conching reduces moisture, drives off any lingering acidic flavours and coats each particle ofchocolate with a layer of cocoa butter. The resulting chocolate has a smoother, mellower flavor.

    Tempering and Molding

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    The chocolate then undergoes a tempering melting and cooling process that creates small,stable cocoa butter crystals in the fluid chocolate mass and is deposited into moulds of differentforms. Properly tempered chocolate will result in a finished product that has a glossy, smoothappearance.

    Cooling

    The molded chocolate enters controlled cooling tunnels to solidify the pieces. Dependingon the size of the chocolate pieces, the cooling cycle takes between 20 minutes to two hours.From the cooling tunnels, the chocolate is packaged for delivery to retailers and ultimately intothe hands of consumers.

    3.4.5 Lean manufacturing :

    Lean production, often simply, " lean ", is a production practice that considers the expenditureof resources for any goal other than the creation of value for the end customer to be wasteful, and thus

    a target for elimination. Working from the perspective of the customer who consumes a product orservice, "value" is defined as any action or process that a customer would be willing to pay for.

    Lean production, aims to reduce waste. Waste is looked at in terms of time, money andquantity of resources used in production. Reducing these elements aims to increase productivity andefficiency.

    Benefits of Lean Manufacturing

    Lotte uses lean production techniques to bring benefits other than gains to efficiency andquality. It also helps to create social and environmental benefits. Social benefits are those shared bythe communities in which Nestl operates.

    Kaizen

    Kaizen is another idea developed in Japan. It supports lean production by introducing the ideaof continuous improvement. Kaizen is a concept that makes improvement the responsibility ofeveryone involved in production. Improving efficiency becomes a continuous process, not a one-offactivity. Kaizen implies that even the smallest improvement should be made, as many smallimprovements can lead to big savings.

    Elimination of WasteValue refers to the aspects of a product that customers think it is worth paying for. Added

    value refers to activities or processes that make the product better or worth more. Value can be addedthrough changes to design or changes to the way a product functions or behaves. Value can also beadded by reducing waste which in turn reduces production costs. Any activity which puts cost on a

    product without adding value is waste. Waste can happen at any part of the process. Muda is theJapanese term for waste. Muda is broken down into the seven areas that make up the mnemonic

    http://en.wikipedia.org/wiki/Value_(economics)http://en.wikipedia.org/wiki/Value_(economics)http://en.wikipedia.org/wiki/Value_(economics)http://en.wikipedia.org/wiki/Value_(economics)
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    TIMWOOD. (Transport, Inv entory, Motion, Waiting time, Over-Processing, Over-Production,Defects)

    3.4.6 Details of machinery and sources of machineriesThe product will be manufactured by Full Automatic Chocolate Production Line

    (QH200), with this system, baking the moulds, depositing, forming etc. series procedure can beachieved automatically.

    The production capacity is fully automated as mentioned as follows, so the need of personnel iscomparative less than other semi-automatic machine. The detail description of the machineries isas follows,

    Chocolate Production Line:

    This Machine Model NO.:QJZ-II especial for chocolate pouring and depositing includingmechanism, electrical controlling. The production flow including mould heating, pouring,vibration, cooling, discharge, convey and so on with automatic operation. Suit for producing

    pure chocolate, centre filled chocolate, double colour chocolate. Granule mixing pouringchocolate, smoothly surface, weighing correctly is a good machine for producing high qualitychocolate. The capacity of the machine is producing 200kg per day.

    High-Speed Automatic Pillow Packing Machine:

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    COUNCLUSION:

    From the study of the company I understood the functions & features of the company.This company is improving their quality, goodwill, market value and they are giving job opportunityso many people. The expansion and establishment of the organization in various places and in various

    forms denotes their financial efficiency and capabilities.

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    BIBLIOGRAPHY:

    WWW.Lotteindia.co.in

    WWW.Google.com

    WWW.Wikipidea.com

    http://www.lotteindia.co.in/http://www.lotteindia.co.in/http://www.google.com/http://www.google.com/http://www.wikipidea.com/http://www.wikipidea.com/http://www.wikipidea.com/http://www.google.com/http://www.lotteindia.co.in/

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