Date post: | 01-Nov-2014 |
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Technology |
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Speaker
Getting Smarter –by building a collaborative business cultureLouis RichardsonIBM Social Business Evangelist
Why we want to leverage collaboration
• To be innovative, efficient, increase revenue, reduce costs
What’s the most important leadership quality?
• 2010 Study of 1500 CEOs
Creativity
So go make your company creative!
What words come to mind when you hear “creative”?
Do these words describe your organization? Should it?
Why is creativity so important? And maybe hard to find?
“We are all born artist. The problem is to remain an artist as we grow up”
• Pablo Picasso
“Creativity requires the courage to let go of certainties”
Eric Fromm
seeks to acquire
“I am valuable because of what I KNOW”
HAVING BEINGfocuses on the
experience – derives meaning from exchanging, engaging
and sharing
“I am valuable because of what I SHARE”
So how do you define and develop a “creative culture” in your organization?
It’s not about technologyIt’s about the culture
• Technology is important, but it’s not the focus
“Where Good Ideas Come From”
• A Natural History of Innovationby Steven Johnson
The slow hunch
• “Where Good Ideas Come From”• by Steven Johnson
Credit graphics to RSA` Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU
The slow hunch sometimes lays dormant
• “Where Good Ideas Come From”
• by Steven Johnson
When hunches collide…
• “Where Good Ideas Come From”
• by Steven Johnson
When hunches collide…you often get breakthroughs
• “Where Good Ideas Come From”
• by Steven Johnson
So…who are the people in your organization that have these “hunches”?
Don’t assume you know where they are
• They aren’t obvious
So if you want their hunches…how do you enlist them?
Are they the type to fill out surveys?
• I don’t think so
Mass mailings or email distribution lists?
• Wrong again
“Knowledge Accidents”
• You can spark the collisions
Creating “Knowledge Incidents”
Open up the conversation in the context of everyday work and then listen and learn
develop a “creative” culture
1) Open up the conversation
How do people in your organization communicate?
When you have a question and someone else gives you the answer…only the two of you benefit
Coffee houses and water coolers
• The birth of Global Positioning Systems
So how can you create ‘virtual’ coffee houses?
People need to have an identity
• Profiles
People need to have an identity
• Tags
People need to belong
• Communities
People have opinions and ideas
• Wikis
People have opinions and ideas
• Ideation Blogs
People have opinions and ideas
• Discussion Forums
People have opinions and ideas
• Micro Blogs
People create things to share
• Files
People create things to share
• Media
This is the stuff knowledge accidents are made of
Social solutions are great for sharing, but you need to also consider the next part…
2) in the context of everyday work
Many vendors have social apps
• You may even have some of these in your organization today
but these can be distracting
• Specific social applications for specific social needs
Some business application vendors are attempting to make their apps more social
• “Social” has become the new “e” word
but this can create social silos around your business applications
Think back…we’ve actually gone this same route with content
Content had little impact until it was integrated in the context of our daily work
Social will have little impact if it’s not integrated in the context of your daily work
• It has to be part of your culture
So how do you do that?Let’s look at some examples
Where do I start?
You talking to me?
• Email and Collaboration Client
You talking to me?
• Email and Collaboration Client
Where is my stuff?
• Enterprise Content andSharePoint Repositories
Where is my stuff?
• Enterprise Content andSharePoint Repositories
What’s up?
• Social Analytics
3) and then listen and learn
Innovation and good ideas often doesn’t call attention to itself
Innovation and good ideas often doesn’t call attention to itself
You need insight
Cognos Consumer Insight
• Tapping into the social conversations
What are the connections?
• Atlas
And back on the subject of your people with hunches
• This is an area where HR may need some new approaches
We’ve always recognized the value of the salesperson’s rolodex
• Customer contacts, relationships, conversations and trust
Now we need to recognize the business value of your active social users
• Social network, customer contacts, relationships, conversations and trust
So if you want your organization to growyou’re going to need a creative culture
So if you want your organization to growyou’re going to need a creative culture
IBM’s culture is one that appreciates and encourages innovation and new ideas
• We can help you!
www.ibm.com/social
Anything less would be…just anti-social
thank you
• it’s been my pleasure
Louis RichardsonSocial Business EvangelistIBM
[email protected] www.twitter.com/inter_vivos www.linkedin.com/in/louisrichardson
I invite you to visit www.thecollaborationsoapbox.com You can read any of the materials there, but I would suggest you request to join the community so you can contribute and comment.