Homing in. Improving the negatives in products

Existing products. not recycling!Interaction. games

Odd behaviour. observing reactions

Not furniture Not discovering new materials

No political issuesNot serious!

Cultural Probes

Secondary Research

Bug List

Metaphor

Observing life

Identify need

+

Form

=

New product

Adapting

Co-opting

Conforming

Signalling

Behaviour VS signaling