Date post: | 12-Apr-2017 |
Category: |
Business |
Upload: | the-leasing-foundation |
View: | 231 times |
Download: | 0 times |
Building a sustainableemployer brand
Louise Hadland (HR Director)
SHOO – HOO?
SHOOSMITHS EMPLOYEE BRAND
Green red blue greenBlue yellow orangeRed blue redGreen red blue greenOrange green orange
Brand message at the heart of everything
Manager Behaviour – Is this real?Promotion Criteria/PDR – What’s in it for me?Recruitment – Walk the talkBoundaries – Provides security
Comms
Employee EngagementA lot of hype about what is essentially common sense
Or
Engaged workforces have a significant positive impact
on return to shareholders
+Commercial
results for clients=