SUMMER EDITION
A Unique Twice Yearly Coffee Table Magazine Showcasing Summer in April and Winter in September
55k copies reaching ¼ million readers
Engaging and editorially rich content
Equipment and gear reviews
Fabulous features, engaging columns and unique interviews
Your first opportunity to reach summer mountaintravellers each season
Created by the same winningeditorial and design team as...
ZERMATT
GETHIGH
010 // TM15 // INTHESNOW.COM @INTHESNOWMAGWORDS: PATRICK THORNE TM15 // 011
Ski resorts come in all shapes and sizes,
and there are several contenders for
“world’s best resort” – depending on
what criteria you use or who’s voting –
but one seems to have captured skiers’
imaginations more than any other:
Zermatt.
Why? The famous Swiss resort does
have a great ski area, extending to over
350km with runs down across the border
into Italy. It also has Europe’s highest
ski runs, its top lift touching 3900m,
meaning that in quite severe periods of
limited snowfall in the Alps it tends to
when areas of quite high elevation are
struggling. It also means the lift-served
vertical is one of the world’s biggest, and
even the bottom of those 2200 vertical
metres is at an altitude higher than the
top lifts at some low-lying areas. Plus,
thanks to its glacier, it’s one of only two
resorts in the world that tries to open
for snow sports 365 days a year, so it
should be open today. And it is chock-full
of comfortable accommodation, in an
atmospheric car-free village, rich in skiing
and climbing heritage and with a vibrant
nightlife to boot.
All this definitely places Zermatt as a
serious contender for that “best in the
world” title, and it is the most highly
rated ski area in the world if you count
TripAdvisor reviews, up there with some of
the world’s best capital cities for popularity.
But in case the picture is just too rosy,
there is a downside to being very good,
very popular and in Switzerland: high
prices. While holidays to Eurozone ski
areas are cheaper for 2015–16, a 6-day
adult pass for Zermatt and Cervinia is
coming in at CHF435, or £295 as we
went to press, the most expensive in
Europe. There is a flipside for parents –
children are completely free until age 9,
then pay half price to age 16, among the
most generous child pricing in Europe.
Costs in resort aren’t cheap either,
although there is a Co-op.
So what is it that pops Zermatt over the
finish line, to claim that “best in the world”
title? The Matterhorn. Quite simply this
mountain is truly awesome and leaves all
other peaks in its shade (literally in a few
cases). When you’re in Zermatt it is simply
”there”, always, dominating the skyline –
somehow even managing to do so when
it is obscured by cloud.
Your eyes are constantly drawn to it, to
see how the light is playing on it, from
the first time you look out of the window
in the morning, to sunset in the evening.
I first skied in Zermatt in the summer
of 1982 when I was still at school, on
a budget Interrail trip. A friend and I
camped on the edge of the resort and
hit the slopes in T-shirt and jeans at 7am
on a July morning, quickly realising how
cold it was despite the sunshine, as the
overnight freeze still had a hold. We
dived into the mountain restaurant to
corduroy once again and repeated the
process. By 10am the snow had softened
enough for perfect conditions … which
lasted about 90 minutes before the
surface had melted too much and the
snow was a sticky stodge.
I’ve been lucky enough to go back
half a dozen times over the past three
decades, most recently earlier this very
summer. The resort has grown a lot over
the years, and new plush chalets and
apartments had appeared since I was
last in town three years before that, but
as usual, these were all dwarfed, made
to feel insignificant somehow, by that
eternal mountain presence towering
above. No other ski resort can really
compete with that, although some –
Niseko, Lake Louise and Murren for
example – do come close.
Zermatt is just completing a summer of
celebrations of the 150th anniversary of
the first conquering of the Matterhorn,
by Brit Edward Whymper. The mountain
date in July, partly in recognition of his
achievement but also in memory of
those who died on the descent from the
original successful conquering of the
peak, and the hundreds who have died
on the mountain in the 150 years since.
So if you’ve not made it to Zermatt yet,
what should you expect? Well, the first
thing to know is that you’re almost certain
to arrive by rail. THE way to arrive is
by train from Geneva Airport, with one
change and you’re up on resort, but some
package tour operators run a coach to the
neighbouring village of Tasch from where
a very plush shuttle train trundles you the
5 minutes on to Zermatt from a Eurostar-
sized terminal (well, not quite, but it seems
big for a small village).
Zermatt has grown into a big resort
and, attracting more than two million
visitors annually, it’s busy year round.
Electric taxis (built in the resort) and a
ski bus buzz around the streets, and
there are also horse-drawn sleighs, so
peaceful does not really sum it up, but
place where vehicles powered by the
internal combustion engine are allowed
on the roads.
There are multiple access lifts from the
valley to the slopes including cable cars,
gondola and funicular railway, so you can
normally walk from any property to a lift,
but it can be quite a walk if you’re at a
more distant outpost. The ski bus can get
crowded, too, so it’s best to check your
accommodation is truly close to the lift or
organises electric transport to and from
the base station.
Once up on the slopes you’ll know
you are indeed on one of the planet’s
best ski regions, modestly but fairly
accurately named ”Matterhorn Paradise”
by the lift company.
There really are endless runs through
all kinds of terrain for all ability levels
here, and one of my favourites is to get
right to the top of the ski area on the
Klein Matterhorn then ski down towards
Cervinia in Italy on a glorious long
descent of more than 11km and nearly
1800m of vertical.
Known as the Pista Ventina, it’s a very long,
winding, rolling piste that just lasts forever,
with southwest exposure at high elevation,
and it’s one of my all-time favourites.
Stopping for a proper espresso as you
cross the border at the first mountain hut
on the Italian side is just a bonus.
FB.COM/INTHESNOW
N
NA
MTR
OP LEA
HCI
M
EXAMPLE PAGESFROM OUR 2014/15EDITION
“Love The Mountains is a beautiful publication and provides a fantastic audience for my client Tirol Austria to present themselves to the UK audience (and beyond).”
Becky HOrtON | HORTON PR
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod dignis-sim dolor, ut porttitor leo aliquam ut. Donec a mauris ut est consequat sodales quis vel dolor. Aliquam e�citur lobortis dolor quis scelerisque. Vestibulum eget tempus lacus. Nunc sodales ipsum in consequat auctor. Nunc molestie erat sit amet nulla varius, et blandit odio aliquam. In non cursus mauris, non dictum tellus. Praesent eget sagittis eros, nec venenatis nisl. Praesent sceleris-que, libero non lacinia egestas, dui ante iaculis lorem, quis varius mi libero ut felis. Cras ut augue eu turpis euismod cursus eu nec enim. Sed dui arcu, sodales non consequat id, lobortis sit amet metus.
Praesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. Fusce volutpat placerat sapien id ultrices. Donec ut turpis sit amet nulla dapibus aliquet. Duis in tincidunt ligula, et convallis velit. Pellentesque vehicula tincidunt rhoncus. Cras eget mi dui. Nulla lacinia augue at dapibus vulputate.
Duis in lacinia quam, nec semper metus. Aliquam erat volutpat. Sed fringilla odio libero. Nullam vel dolor a velit pulvinar vulputate. Donec ac magna eu lacus vestibulum venenatis eget vitae nibh. Suspendisse ullamcorper nec augue a lacinia. Proin accumsan congue nisl vel euismod. Suspendisse potenti. Cras tincidunt mi turpis, in tincidunt ante vestibulum eget. Ut iaculis lectus quis ex egestas, vel elemen-tum lacus euismod. In eu facilisis velit, ut feugiat eros
Duis in lacinia quam, nec semper metus. Aliquam erat volutpat. Sed fringilla odio libero. Nullam vel dolor a velit pulvinar vulputate. Donec ac magna eu lacus vestibulum venenatis eget vitae nibh. Suspendisse ullamcorper nec augue a lacinia. Proin accumsan congue nisl vel euismod. Suspendisse potenti. Cras tincidunt mi turpis, in tincidunt ante vestibulum eget. Ut iaculis lectus quis ex egestas, vel elemen-tum lacus euismod. In eu facilisis velit, ut feugiat eros.
Aliquam luctus, libero vel molestie interdum, diam velit sagittis sem, ut bibendum nibh nisl non diam. Donec congue dui mollis est sollicitudin, et vulputate dui egestas. Ut id orci vitae felis tincidunt tempus sit amet nec metus. Aliquam vulputate lacinia facilisis. Nulla eros ipsum, lacinia et pellentesque sed, fermentum quis quam. Nullam et est maximus, fringilla nunc nec, placerat tortor. Mauris lacus massa, commodo vitae mattis at, aliquam varius eros. Aenean blandit risus non tellus blandit, sit amet consectetur leo mattis. Nulla tristique nunc risus, in vulputate nisl fermentum a. Aenean at velit non lectus accumsan ornare vel eget mi. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Quisque in justo et massa egestas mollis id et felis. Sed tincidunt suscipit elementum. Morbi rutrum nisl lectus, a ultricies sem ornare quis.
Etiam gravida nunc non libero faucibus vehicula. Nam non lacus id tortor sagittis tristique non finibus massa. Nunc justo ante, facilisis eu nisl ut, venenatis consequex bibendum ullamcorper.
010 // TM15 // INTHESNOW.COM WORDS: PATRICK THORNE TM15 // 011
“Engaging columns written by genuinely passionate and often resort based writers gives real credibility to the editorial used in Love The Mountains”
PATRIcK THORNe | EDITOR
4 REASONSTO BIKE INTHE ALPS
TM15 // 011
1. The ViewPraesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. Fusce volutpat placerat sapien id ultrices. Donec ut turpis sit amet nulla dapibus aliquet. Duis in tincidunt ligula, et convallis velit. Pellentesque vehicula tincidunt rhoncus. Cras eget mi dui. Nulla lacinia augue at dapibus vulputate.
2. The Di�cultyPraesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. Fusce volutpat placerat sapien id ultrices. Donec ut turpis sit amet nuue vehicula tincidunt rhoncus. Cras eget mi dui. Nulla lacinia augue at.
3. The PeoplePraesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. Fusce volutpat placerat sapien id ultrices. Donec ut turpis sit amet nulla dapibus aliquet. Duis in tincidunt ligula, et convallis velit. Pellentesque vehicula tincidunt rhoncus.
4. The RewardPraesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. et. Duis in tincidunt ligula, et convallis velit. Pellentesque vehicula tincidunt rhoncus. Cras eget mi dui. Nulla lacinia augue at dapibus vulputate.
Mattis. Nulla tristique nunc risus, in vulputate nisl fermentum a. Aenean at velit non lectus accumsan ornare vel eget mi. Pellentesque habitant morbi tristique senectus et netus et .
orem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum euismod dignissim dolor, ut porttitor leo aliquam ut.
Donec a mauris ut est consequat sodales quis vel dolor. Aliquam e�citur lobortis dolor quis scelerisque. Vestibulum eget tempus lacus. Nunc sodales ipsum in consequat auctor. Nunc molestie erat sit amet nulla varius, et blandit odio aliquam. In non cursus mauris, non dictum tellus. Praesent eget sagittis eros, nec venenatis nisl. Praesent scelerisque, libero non lacinia egestas, dui ante iaculis lorem, quis varius mi libero ut felis. Cras ut augue eu turpis euismod cursus eu nec enim. Sed dui arcu, sodales non consequat id, lobortis sit amet metus.
Praesent condimentum interdum tristique. Maecenas nunc turpis, facilisis a turpis non, sollicitudin ultricies leo. Fusce volutpat placerat sapien id ultrices. Donec ut turpis sit amet nulla dapibus aliquet. Duis in tincidunt ligula, et
convallis velit. Pellentesque vehicula tincidunt rhoncus. Cras eget mi dui. Nulla lacinia augue at dapibus vulputate.Duis in lacinia quam, nec semper metus. Aliquam erat volutpat. Sed fringilla odio libero. Nullam vel dolor a velit pulvinar vulputate. Donec ac magna eu lacus vestibulum venenatis eget vitae nibh. Suspendisse ullamcorper nec augue a lacinia. Proin accumsan congue nisl vel euismod. Suspendisse potenti. Cras tincidunt mi turpis, in tincidunt ante vestibulum eget. Ut iaculis lectus quis ex egestas, vel elementum lacus euismod. In eu facilisis velit, ut feugiat eros in tincidunt ante vestibulum eget. Ut iaculis.
Aliquam luctus, libero vel molestie interdum, diam velit sagittis sem, ut bibendum nibh nisl non diam. Donec congue dui mollis est sollicitudin, et vulputate dui egestas. Ut id orci vitae felis tincidunt tempus sit amet nec metus. Aliquam vulputate lacinia facilisis. Nulla eros ipsum, lacinia et pellentesque sed, fermentum quis quam. Nullam et est maximus, fringilla nunc nec, placerat tortor. Mauris lacus massa, commodo vitae mattis at, aliquam varius eros. Aenean blandit risus non tellus blandit, sit amet consectetur leo mattis. Nulla tristique nunc risus, in vulputate nisl fermentum a. Aenean at velit non lectus accumsan ornare vel eget mi. Pellentesque habitant morbi tristique senectus et netus et .
“JUST HAVE TO KEEP PADDLING HARD”
TM15 // 011
L
NOTWITHOUTA PADDLE
Duis in lacinia quam, nec semper metus. Aliquam erat volutpat. Sed fringilla odio libero. Nullam vel dolor a velit pulvinar vulpu-tate. Donec ac magna eu lacus vestibulum venenatis eget vitae nibh. Suspendisse ullamcorper nec augue a lacinia. Proin accumsan congue nisl vel euismod. Suspendisse potenti. Cras tincidunt mi turpis, in tincidunt ante vestibulum eget. Ut iaculis lectus quis ex egestas, vel elementum lacus euismod. In eu facilisis velit, ut feugiat eros
GRIP
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibu-lum euismod dignissim dolor, ut porttitor leo aliquam ut. Donec a mauris ut est consequat sodales quis vel dolor. Aliquam e�citur lobortis dolor quis scelerisque. Vestibulum eget tempus lacus. Nunc sodales ipsum in consequat auctor. Nunc molestie erat sit amet nulla varius, et blandit odio aliquam. In non cursus mauris, non dictum tellus. Praesent eget sagittis eros, nec venenatis nisl. Praesent scelerisque.
STRENGTH
CLIMBINGTIPS & TRICKS
Etiam gravida nunc non libero faucibus vehicula. Nam non lacus id tortor sagittis tristique non finibus massa. Nunc justo
ante, facilisis eu nisl ut, venenatis consequex bibendum ullamcorper. Consectuer teseu ul tun espectun.
Duis in lacinia quam, nec semper metus. Aliquam erat volutpat.
Sed fringilla odio libero. Nullam vel dolor a velit pulvinar vulputate. Donec ac magna eu lacus vestibulum
venenatis itae nibh. Suspendisse ullamcorper nec augue a lacinia. i turpis, in tincidunt ante
vestibulum eget.
Charlotte van Gils is one of the
world’s best snowboarders and a
Sinner-sponsored athlete. Originally
from the Netherlands, van Gils went
on her first winter sports holiday
when she was 11, unusually opting
to snowboard rather than ski. After
taking a boarding trip and practising
gymnastics through school, van Gils
got air and pulled her first tricks on
indoor slopes and now snowboarding
dominates her life.
Why did you decide to board on your
first holiday?
CVG> It was pretty random. I was
at home, 11-years-old, and my dad
was filling out what ski classes my
sisters and I would do on our annual
trip to Austria. There was a big air
snowboard competition on TV and
seeing people flip and do tricks on
a snowboard made me want to ride,
so I asked my dad to enrol me onto a
snowboard class.
Which are your favourite mountains?
CVG> Breckenridge is home and I
love it because of the perfect jumps,
and there is always something to ride
no matter what the weather is like.
Copper Mountain, also in Colorado,
has good jumps, fun rails, and they
change the jibs weekly so there’s
always something new to ride. Its
back bowls are a lot of fun on the
powder days as well! I was in Perisher,
Australia, last month and it has a
perfect park, jumps and jibs, with a
little T-bar, allowing 100 runs a day!
How did you get involved in
designing your own signature
helmet and goggles?
CVG> I tried out some Sinner products
to find my favourite designs; I’m really
picky about how helmets and goggles
should fit. So I was stoked when I tried
the Galaxy goggles and Titan helmet. I
like the Galaxy goggle because it’s like
looking through a wide-angle lens. You
can see everything without having to turn
your head. The helmet I love because it’s
very light; I don’t notice having it on, and
it has proven to do its job multiple times.
I have broken a couple of helmets by
slamming without having one concussion
in the last 2 years. I love the design,
based on the red rocks of Moab, Utah,
and Denver, Colorado. It’s where my
friends and I cut loose after a fun season.
We camp and party until the sun comes
up. The views are pretty much like the
goggle strap show!
What are your main ambitions for
the coming season?
CVG> I have some tricks in mind that
I really want to learn. I won’t spoil the
surprise, but keep checking the videos
uploaded on my website! I’ve always
wanted to hit a big powder jump, so that
one is on the bucket list for this season.
I don’t like to think in results but I
hope to land some nice runs in the
competitions this season.
Beyond that, I don’t know, sometimes
it’s better not to plan to far ahead but
just enjoy the ride!
charlottevangils.com
sinner.eu
C h a r l o t t e V a n G i l s
NEW SWISS LAW THWARTSBRITISH CHALET OPERATORS!
OTM14 // 023 FB.COM/INTHESNOW
TRIPP FA
Y
61%
39%
... Great mix of products, resorts, news + interviews
... Superb photography with quality journalism
... Because it’s free, exceptional quality, and easy to read
OUR READERS
250,000READERS PER EDITION
via hard copy, online + mobile
THEY LOVe THe MOUNTAINS
BecAUSe
HOW MANY We REAcH
68%
Take a summer mountain holiday
every year
32%
Take at least 2 mountain holidays
per year
AGe PROFILe
Under 25 3% | 26–35 25% | 36–45 59% | 46–55 10% | 56+ 3%
JUNIOR HALF PAGE HORZ’L240mm [W] x 108mm [H]Including Bleed:246mm [W] x 114mm [H]
JUNIOR HALF PAGE VERT’L80mm [W] x 324mm [H]Including Bleed:86mm [W] x 330mm [H]
ARTWORK Spec
+44 (0)7786 803 822
Or +44 (0)1494 862 423
INthEsNOw.cOM
All Artwork Must Be Supplied:
with 3mm Bleed to all sides – see dimensions above
with text at least 10mm away from all edges of the advert
as a High Res PDF – PDF/X-1a:2001 compliant
DEADLINe
Booking Deadline March 1stCreative Deadline March 20th
FULL PAGE240mm [W] x 324mm [H]Including Bleed:246mm [W] x 330mm [H]