July 2006 Batley Business & Enterprise College

Loyalty Card Scheme

Presentation to Batley Business & Retail Association

By Muhammed Lunat, Rizwan Goolab and Faizal Goolab

July 2006 Batley Business & Enterprise College

The Brief

Our school was asked if we would like to work with Batley Business Retail Association to investigate the possibilities of introducing a loyalty card scheme to Batley Town Centre.

This scheme would enable high street traders to boost their businesses and to give shoppers an extra incentive to visit the shops in the Town Centre.

July 2006 Batley Business & Enterprise College

Team Work

Our team consisted of ten

year 9 students. We all

volunteered to give up our

lunch breaks to take part in

this project.

One of the first things we

had to do was to work out

how we were going to work

as a team.

July 2006 Batley Business & Enterprise College

Tasks Undertaken

Lunchtime meetings, discussions, brain- storming & decision

making

• Spending our own time sorting out different

aspects of the project

July 2006 Batley Business & Enterprise College

Group work to try and complete tasks quicker and to make it more efficient.

IT work – Producing the surveys, researching Loyalty Card Schemes etc.

Survey

Tasks Undertaken Continued

July 2006 Batley Business & Enterprise College

Taking time off lessons to carry out the survey to gather our results

Analysing data and producing presentations and reports.

Tasks Undertaken Continued

July 2006 Batley Business & Enterprise College

Comments from Traders

We surveyed staff from 14 businesses and received positive comments from ten of them.

Ten businesses said they would like to be part of a

Loyalty Card Scheme. Ten businesses said they thought the scheme would boost the sales of their business.

Nine businesses thought that a single scheme for all traders in Batley Town Centre could work, although they didn’t have any ideas about how it could work.

July 2006 Batley Business & Enterprise College

Eight businesses thought that a single scheme for their own business would work better, although we noticed that five businesses said yes to a single scheme and yes to a scheme for their own business.

We received five comments about how a scheme could work for individual businesses.

Comments from Traders continued

July 2006 Batley Business & Enterprise College

Dixy’s Chicken suggested that the card should be the same size as a credit card. It should have the Batley Town Coat of Arms and the Batley and Birstall Retail Association logo on the front with and terms and conditions on the back. It should come accompanied by a leaflet with information about all the businesses taking part such as opening hours, discounts etc.

The owner of Dixy’s Chicken also said he would be interested in contributing to any further meetings about the scheme.

Comments from Traders continued

July 2006 Batley Business & Enterprise College

Facts from shopper’s survey

58% of shoppers said they would be interested in a loyalty card scheme.

From the people we talked to, 18 out of 31 use the Tesco Club Card Scheme.

Only 3 out of 31 do not use any kind of loyalty card. Ten shoppers use Boots and Nectar loyalty scheme

cards. 19 out of 27 people shop in Batley.

July 2006 Batley Business & Enterprise College

Conclusion

After taking account of all the responses we received we conclude that a Loyalty Card Scheme could work in Batley Town Centre as 72% of traders and 58% of shoppers told us they were interested the scheme.

We have enjoyed taking part in this project. From this, we particularly enjoyed getting together in groups and working as a team to try and complete this project. We used each others special skills to complete each task.

July 2006 Batley Business & Enterprise College

Conclusion continued

We preferred taking part in this role rather than taking part in our lessons, even though this work was harder.

If you have any further research tasks you would like us to undertake please don’t hesitate to ask us!