Marketing Presentation on Loyalty By Neissan Monadjem:

Loyalty: Is it money or points?

The Unifying Theory of Loyalty:

Clients are collectors of Virtual Cash!

The history of

123

“n”

1

1 Paper Voucher

2003 Digital Voucher

The “cowrie shell” China, Shang Dinasty 1.000 B.C.

”tetradrachma” or the “Athens Owl”

Virtual Cash

So, through which channels can I deliver this principle in 2015?

Digital Marketing.

A better Loyalty Digital Presence demands, First:

Discovering, forecasting & engaging in the next on-line Marketing...

...TRENDS.

1- Companies invest to acquire active communication roles in the Social Media.It is not only about your brands, companies are now in need of

creating a digital “personality” in social media.

2- The explosion of Memes....

3- The image avalanche....

4- Everyone goes mobile....

Social Medias:What is the right path

for expansion?

It requires having the right set of tools:

2 - Digital Marketing

3 - Market Strategy

4 - Knowledge in structuring coalitions

5 - Strategic Business Modeling

1 - Conception and tactical implementation of marketing roadmaps

(with mobile experience)

6 -Identity & Branding (*)

(*) You really don’t need # 6, but it doesn’t hurt knowing it!

Marketing Roadmaps

Cases

GIFT CARD

GIFT CARD BRASIL

Sistemas Pré-Pagos

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Marketing Roadmap

Next Consortium 2003

2 Security

3 Loyalty

1 Pré-pago

4 Giftcard

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Reunião Diretoria.

Assinatura de Documento Legal.

Reunião de traballhos sobre produtos.

Negociação de Valuation.

Reuniões de Closing com advogados.

23/1105/12 09/0214/03

01/0312

24/04 29/0527/03

08/0

5

1

1- Eduardo Godoi

2

2

2 - Arnaldo Rhormens

3

3 - Jeorge Homsi

CASIO

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Documentos (mni BP) : avaliação de cada linha de produtos

06/0

6

Marketing Roadmap

joint venture 2012

Digital Marketing

SchoolCash B2C Campaigns

2010

2011

2012

2013

Digital Marketing

Smart-e-pad B2B

pré-pagoscredito/debitocashchequesoutrosBr

azilia

n Pr

epai

d M

arke

t:

pré-pagoscrédito/debitocashchequesoutros

Market Strategy

Market Strategy

TOTAL Vouchers Telecom Outros

G.S.P.P. 2010

Strategic Business Modeling

Next 2003

Coalition & Consortiums

Nextpar S.A. 2005Largest Brazilian Consortium for Software

Export ”NEXT” becomes a Holding (Nextpar S.A.) with seven co-founding

members, representing US$ 1 Billion of revenue and over 20,000 workers

specialized in IT solutions for the Banking Industry. Neissan Monadjem, CEO and

president of E-Safetransfer is elected as Chairman of the Board.

Identity & Branding Strategy

2012

2005

2003

1999

1985

2006

2009

Neissan MonadjemLoyalty & Payment Business Development Executive

neissanmonadjem@gmail.com