Date post: | 22-Jan-2015 |
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Business |
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Driving your business with LOYALTY.ie
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How a Loyalty Scheme Can Help My Business
Costs / Return on Investment
Capabilities of LOYALTY.ie
Brief Product Demonstration
What Next?
Agenda
Steven Maguire
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“LOYALTY.ie is a system that encourages
your customers to spend more with you,
more frequently and attract new customers
to your business.”
Gavin Peacock
CEO, LOYALTY.ie
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LOYALTY.ie Allows You To:
Capture customer information
Communicate your real value via text, email or letter
Daily Promotions
Invitation Events
Demonstrations
Reward loyal behavior (loyalty points / reward vouchers)
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Will a Loyalty system work for my business?
How complete is your customer database?
How many times a year do you directly communicate with your customers?
Can you identify and win back lapsed customers?
Why should customers return to you rather than spend elsewhere?
Do you currently have preferred pricing or a discount structure for certain customers?
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The Costs: How much do I need to give away?
Don’t give away the shop!
Tesco give away less than 1%
Give first option on products / services
Open nights, previews, exclusive products / services
Push customer towards higher value chain products / services
High volume and high profitability customers are not necessarily the same – reward appropriately
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How to calculate the Return on Investment
Reduce Markdown Budget: for example, currently markdown € 2,000 per month
Use LOYALTY.ie to identify and communicate suitable customers only based on:
Previous purchases, both spend type and size
Demographics
Smaller markdown, eg. € 1,000 has the same effect on this carefully targeted group as €2,000
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How to calculate the Return on Investment
LOYALTY.ie is like having your best sales person serving each customer:
Prompt customer when time is right for repeat orders
Advise customers of suitable new products / services based on previous purchases
Make customer feel part of your brand by using system to look after their best interests
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How to calculate the Return on Investment
Winback:
Customer spends € 100 per month with a markup of € 40
Cost of losing customer for 2 months is € 80
With LOYALTY.ie you know exactly who these customers are and you can contact them
Send a generous Winback offer, say € 25. Retain customer for further 12 months
Profit € 480, Cost € 25
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What Our Customers Say:
"We launched our loyalty program
at a very slow time of year, we had
over 500 customer sign up's in a
short period of time and saw a 50%
increase in sales on the first time
we promoted through the texting
service."
Margaret O' Neill of RQ O'Neill
Giftware, Dundalk
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What Our Customers Say:
"Our reward system will be the
centerpiece of our customer
retention and growth strategy
for the years ahead."
Aidan Ennis of The Book
Centre Group, Waterford
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What Our Customers Say:
"To prosper and thrive in today's tough
economic climate, I believe I have to
communicate with my customers and
reward them for their business.
LOYALTY.ie allows me to do this
immediately and in a cost effective
manner."
Christian Pauritesh of Partridges
Bistro, Wexford
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Lets Have a Look at LOYALTY.ie
www.LOYALTY.ie
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Summary
Identify
Market
Reward
Improve Profitability
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The Next Step: SIGN UP TODAY!1) Log on to www.LOYALTY.ie
2) Click Free Trial
Startup Pack Includes:
50 LOYALTY.ie Cards 50 Signup Forms Window Decals Use of Loyalty Man to
launch your scheme
THANK YOU