Partnership Prospectus
Asia’s customer engagement and loyalty strategy show for all companies
14 - 16 November 2012 | Singapore www.terrapinn.com/loyaltyasia
10 years of running the world’s leading customer management & loyalty strategy series globally – now brought to Asia for you.
Co-located with Created by
www.terrapinn.com/loyaltyasia
2 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Executive Summary Now into its 10
th year, Terrapinn’s Loyalty World series is a unique set of conferences designed to enable
businesses in understanding all the complex elements that go into designing & executing successful loyalty marketing strategies.
Loyalty World Asia 2012 is Asia’s leading industry event - where CMOs, Heads of CRM & Loyalty from the
largest and most innovative brands regionally and globally equip themselves with strategies and intelligence needed to drive loyalty, increase customer engagement and retention and make long term commercial gains.
This is where innovation is showcased, learning is done and new business contacts are made.
A unique opportunity
Loyalty World Asia 2012
is a 2 day strategic conference and exhibition (15 – 16 November) with pre-conference workshops (14 November)
Loyalty World Asia 2012 will feature 200+ senior decision makers from the largest brands in Asian & globally
Loyalty World Asia 2012 is where Asia’s CMOs, Heads of CRM & Loyalty convene to discover solutions and
ideas on driving loyalty, increasing customer engagement and retention for long term
commercial gains
Loyalty World Asia 2012
aims to tackle the complexities behind marketing strategy design to enable Asia’s customer-centric businesses to capture aggressive growth opportunities in their home markets
Loyalty World Asia 2012 exhibits the latest services and innovations across online & offlline marketing channels to build trust and drive brand loyalty
Loyalty World Asia 2012 is YOUR platform and business opportunity that puts your brand, your people and your offering in front of your target market
Loyalty World Asia 2012
allows you to meet and network with your fellow marketers across different industries and discuss current trends, opportunities and challenges
With a 10 year proven track record, Loyalty World Asia 2012 is the sales and profile solution that generates new leads, awareness and new business in Asia.
If you are in the business of providing world-class customer loyalty solutions you need to be here... and be seen!
What does loyalty mean for my business in a constantly changing
trading environment?
How can I build commercial relationships
with an increasingly discerning
customer base?
How can I implement the complex solutions
my business needs to create loyal & valued
customers?
www.terrapinn.com/loyaltyasia
3 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
The Concept
Loyalty World Asia is Asia’s leading customer management and loyalty strategy conference, presenting a unique regional platform that links strategies with the latest solutions. It is a place where innovation is showcased, world-class solutions are presented, and where senior marketers gain deeper insights into Asia’s loyalty industry.
The conference will feature senior decision makers from the largest global brands – here you will be part of an exclusive gathering of the most innovative companies and leading solutions providers in the industry.
“Very well organised and high quality speakers. The idea of the event mixing different industries that focus on the special customer is very good.”
Ainsley Gowans, Orient-Express
“An excellent event - great insight for any marketer who wants to prepare for the future.”
Stephane Geffroy, Aeroports de Lyon
Why Loyalty World Asia? As the global economy emerges from recession, retaining and getting more from customers poses a challenge greater than ever for businesses – across all industries and all regions. Genuine customer loyalty has become a prize which few organisations can lay real claim, as consumers remain anxious and increasingly discerning.
In a diverse and opportunity-rich market like Asia, the need to understand customer behaviour and deliver tailored messages and offerings becomes even more crucial: How does one effectively engage customers across various and new channels and achieve growth and increase profitability in Asia? Who are the experts that can help develop cogent and sustainable Asia-centric CRM strategies for today’s businesses?
Loyalty World Asia 2012 will outline how brands can effectively deliver on their customer strategy and deliver a consistent, engaging message across all channels – new and old. Throughout the conference, loyalty leaders will be looking to organizations providing products or services to help them overcome their challenges, enhance, develop and implement their customer strategy. This is where marketers access knowledge, technology & their peers all in one place, one time to strategise, innovate & execute Marketing 2.0 campaigns in Asia. l
;m
A Proven Track Record in Mature & Emerging Markets. For the past 10 years, Terrapinn's global marketing events portfolio and global Loyalty World series have run executive level conferences in almost every single continent globally: London, Dubai, Australia, Africa, Brazil, Germany, United States and Singapore. We continue to be the world's largest and most respected forum for senior marketers worldwide.
Loyalty World Asia 2012 aims to achieve:
300+ business executives joining us
150+ senior marketers looking for solutions, knowledge and technology
40+ expert speakers addressing the big issues
Terrapinn’s global series of marketing conferences:
Asia is a region where old harmonizes with the new, where diversity is the norm,
and growth and change reign supreme. “ ”
www.terrapinn.com/loyaltyasia
4 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
The Event
Loyalty World Asia is a two day strategic conference and exhibition, featuring a tightly edited & curated showcase of case studies by and for the region’s leading marketers.
The exhibition will showcase the latest solutions from around the world from:
Card manufacturers and integrators
Consultants (Brand, Customer and Loyalty)
Enterprise technology (CRM, Data Mining, Business Intelligence)
Loyalty rewards & coalition programme systems
Payment solutions
Social Media (consultants, SEO, Buzz Monitoring, Marketing Agencies, Lawyers, ORM)
Web and customer analytics
2012 Event at a Glance 14 NOVEMBER 2012
WEDNESDAY 15 NOVEMBER 2012
THURSDAY 16 NOVEMBER 2012
FRIDAY
PRE-CONFERENCE WORKSHOP A
CONFERENCE DAY 1 CONFERENCE DAY 2
AM PLENARY Engagement in Asia’s Rich and Diverse
Marketplace
AM PLENARY Marketing 2.0 in Asia’s Brand-scape
Customer-Centric Campaigns Customer Experience Management
PRE-CONFERENCE WORKSHOP B
Building Brands The Social Media Era
Gamification Multi-Channel Marketing
2-DAY MARKETING TECH EXHIBITION SHOWCASE
Case Studies Get exclusive insights from leading marketers through exclusive case study presentations. Speakers at Loyalty World Asia will be positioned as industry thought leaders and will be an unparalleled platform to further engage with potential clients.
Accompanied by a 2-Day Marketing Tech Exhibition Showcase Loyalty World Asia 2012 will feature over 30 product & solutions showcases from analytics to channel management.
www.terrapinn.com/loyaltyasia
5 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Our Speakers Terrapinn is proud to have worked with some of the biggest names in the world. Each year, we feature some of the industry’s most innovative and influential individuals as speakers. Our presenters run some of the most successful companies worldwide; create ground-breaking deals and are trusted industry voices and convention-breaking mavericks.
Here is a selection of our speakers, past and present, from our global Loyalty World series of conferences:
By bringing together all the relevant stakeholders under one roof, we provide the perfect arena for key decision makers to meet, discuss and learn.
Terry Leahy Former CEO
Tesco
Willie Walsh
CEO International Airlines
Group
Peter Vesterbacka CEO
Rovio
Jerry Greenfield Co-founder
Ben & Jerry’s
Richard Reed Co-founder
Innocent Drinks
Don Peppers Co-Founder
Peppers and Rogers
Group
Martha Rogers Co-Founder
Peppers and Rogers
Group
Richard Hytner Deputy Chairman
Saatchi & Saatchi
Worldwide
Karin Shepard SVP Sales & Marketing – Asia, Middle East & Africa
IHG
Rosmalia Hardman Sales & Marketing Director
W Singapore-Sentosa
Cove
Shueh Chyan Phang
Director, Marketing and
Planning Zuji
Stephan Dupré Director, Loyalty Marketing
Fairmont - Raffles - Swissotel
Sophia Bendz Global Marketing Director
Spotify
Ellie Mickleburgh Head of Global Marketing
Strategy Aviva plc
Gavin Hawthorn Head of CRM & Loyalty
Whitbread
Anthony Thomson
Chairman & Co-Founder Metrobank
Eben Sermon
Director, Relationship Marketing & Loyalty
eBay
Lisa Walker
Head of Digital Marketing Communications
HSBC
Chris Lawson
Content Sales and Marketing Director
Guardian
Peter Fitzgerald
Director, Retail Google
Susana Miranda Hansford
Group Marketing, Internationalization & Operations
Loyalty Programme
Melia Hotels
Alan Lias Head of Loyalty & Ancillary
Revenue Development
Virgin Atlantic Airways
www.terrapinn.com/loyaltyasia
6 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Who Attends?
The world’s biggest brand names & Asia’s Top 500 will be at the event to learn how to grow their market share in Asia – attendees will come from:
INDUSTRY JOB TITLE COUNTRY
Airlines Head of Marketing China
Banks Head of Branding Hong Kong
E-Commerce Portals Head of E-Commerce India
Fast-Moving Consumer Goods CIO / Head of IT Indonesia
Food & Beverage Head of Social Media Japan
Health & Wellness Head of Online / Digital Malaysia
High-Tech & Electronics Head of Loyalty Philippines
Hotels Head of CRM Singapore
Leisure, Head of Customer Experience South Korea
Retail/Luxury Retail Head of Rewards Taiwan
Telecom Operators Head of Customer Insights/Intelligence Thailand
Utilities Head of Customer Analytics Vietnam
We bring you your target market under one roof at one time so that you can generate new business leads and turn your prospects into customers.
Limited speaking opportunities are open to technology and solutions providers who want to showcase their expertise to senior marketers at Loyalty World Asia. To secure one of these speaking roles you need to confirm your partnership with us early.
Contact Carrie Lim NOW at +65 6322 27320 or email [email protected]
www.terrapinn.com/loyaltyasia
7 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
A selection of companies who have participated in Terrapinn’s global marketing events portfolio: Abbott Nutrition International
ABS-CBN Global Limited
Abu Dhabi Commercial Bank
Accarda AG
Accenture
Accor UK & Ireland
Adval Brand Group Pte Ltd
Ageas Insurance International
Asia
Agri-Food & Veterinary Authority
Air Miles Espana S.A.
Air Partner Plc
AirAsia Berhad
Amazing Star Montessori House
American Express
Ampersand
AQM Corporate Sdn Bhd
Arion Bank Asset Management
Arvato Online Services GmbH
Ashburn International
Asia Pacific Customer Service
Consortium
AsiaMalls Management Pte Ltd
Asiawide Franchise Consultants
Austrian Post AG
Avaus Consulting
Avis Europe Plc
Ayana Resort and Spa Bali
Banco de Credito del Peru
Banque Accord
Batelco
Belfast City Council
Best Western Hotels
Black Sun Plc
B-Mobile Communications
Sendirian Berhad
BMW Group
BOKU
Break Free Ltd
Bupa International
BWIN Interactive Entertainment
Canadian Museum of Civilization
Canadian Vintners Association
CardSys Sdn Bhd
Carlson Marketing Group
Carlton Hotel Singapore
Carrefour
Casanova
Caterpillar
Ceridian Stored Value Solutions
CEVA Freight (Singapore) Pte Ltd
CityCab Pte Ltd
ComfortDelGro Corporation Ltd
(SBS Transit Ltd)
Corporate Rewards Limited
Creativ Direkt d.o.o.
Cycle & Carriage Industries
Cyprus Telecommunications
Authority (CYTA)
DBS Bank
DHL Express (Singapore) Pte Ltd
Dimelo
Direct Marketing Association of
Singapore
DST Communications Sdn Bhd
Dunnhumby
East Coast Main Line Company
eBay
E-Dialog
e-Dialog Asia Pacific
Elavon Financial Services Ltd
Emaar Hospitality Group
EMCF NV
Emnos UK Limited
Epsilon International
Equancy
Etiqa Insurance & Takaful
ETISALAT ETLA Limited
Euroclear
Exotic Design Ltd
Experian Singapore
Fairmont Raffles Hotels
International
Farnell
Galp Energia
GERA DOVANA
Getronics (Singapore) Pte Ltd
GFK Slovakia Ltd
Global Yellow Pages Media
Golden Village Multiplex Pte Ltd
Grand Surf Sdn Bhd
Grass Roots Asia Pacific
Greener Grass Communications
Hanscape Education Group
Ha-P.com (a division of
Honeycomb SMTM Asia Pte Ltd)
Harrods Ltd
Health Promotion Board
Health Sciences Authority
Hermes Airports
Hindustan Unilever Limited
hit-CONSULT GmbH
Home Credit a.s.,
Homebase Limited
Hotel Equatorial Melaka
HRnet One Pte Ltd
HyperCity Retail (India) Ltd.
IBM Singapore Pte Ltd
Idomoo
ie IDEAS Pte Ltd
Institute of Directors
Institute of Technical Education
Intercash
International SOS
J.P Boden & Co
Jardine Cycle & Carriage
Industries Pte Ltd
Johnson Controls Holdings
Jumeirah Group
Jurong Bird Park Pte Ltd
Kaser International Limited
Kelly Services (Singapore) Pte Ltd
KK Women's & Children's Hospital
Konzum d.d.,
Kooshi Koncepts Pte Ltd
K-Plus Oy
Kualiti Khidmat Alam Sdn Bhd
LaSer UK
Latvija Statoil, SIA
L'EASY
LEGO Company Limited
IKEA
Lloyds Banking Group
LogoCard
Loyalty Management NLBV
Loyalty Partner Solutions
Loyalty/Leisure Industry
Loylogic Inc.
LTM Group
Magrabi Retail
Marina Bay Sands Pte Ltd
MarketTools, Inc
MasterCard
Media Development Authority
Mergermarket
Microsoft Operations Pte Ltd
Ministry of Manpower
MITCO Sdn Bhd
MobiCom Corporation
Modelo Continente
Hipermercados, S.A.
MOL Plc
Monsanto Singapore Co (Pte) Ltd
Mount Elizabeth Hospital
Multiplus Card d.o.o
Muvee Technologies Pte Ltd
m-wise B.V
MxData
Nanyang Polytechnic
National Cancer Centre
National Heart Centre
National University of Singapore
NEC Asia Pacific Pte Ltd
Nectar
Net-A-Porter
Ngan Ha Co.
Nokia
NS Hispeed
NS Media A/S
NTUC FairPrice
Nuon (Vattenfall)
OCBC Securities Pte Ltd
OMG Holdings Pte Ltd
ONE Marketing A/S
Oracle Corporation Singapore
Orange
Origo Marketing Group
Owl International Pte Ltd
PAF
Panduit
PayPal
Pegasystems Pte Ltd
Pfizer, Inc.
Philips Consumer Lifestyle
Points International Ltd
PrimeConcept/PR1ME
Proof Perfect
Public Utilities Board (PUB)
Pure Earth Pte Ltd
Quintess Group
Referprom Ltd
Research In Motion
Riviera Adria d.d.
Robert Bosch GmbH
Rockwell Automation SEA
Rolls-Royce Marine
Roshan
Royal Bank of Scotland
Salsa Jeans
Sanoma News Oy/Helsingin
Sanomat
SAP
SAS
Saudi Telecom Company
Schindler Lifts (Singapore) Pte Ltd
Sentosa Leisure Group
SES World Skies
Shell
Simmons (SouthEast Asia)
Singapore DUCKtours Pte Ltd
Singapore Sports Council
Singapore Telecommunications
Singapore Zoological Gardens
SingTel
SiNSYS NV/SA
Sisal S.p.A.
SKY IQ
Slashes & Dots Sdn Bhd
SNCB
Sony Ericsson Mobile
Communications International AB
South African Airways
SPH Limited
Spilgames
Spinney's
Squadra Investments
Standard Chartered Bank
Standard-Plus
StarHub Ltd
Statoil Fuel & Retail ASA
STC (Saudi Telecom Company)
Subway
Sumitomo Corporation
Sword Ciboodle
TATA Communications (Canada)
ULC
TCC
TeliaSonera
Temasek Polytechnic
Teradata (Singapore) Pte Ltd
Tesco Stores Ltd
Thai Airways
Thai Village Holdings Ltd
The Ascott Limited
The EZ Suite / Singpost
The Logic Group
The Manufacturers Life Insurance
The Walt Disney Company
Tiara Labuan Hotel
Tiger Airways
Titan Industries
Travelport
TrulyMuslimah Pte Ltd
UEM Land Berhad
Unicorn International Pte Ltd
Universal Card Corporation LLC
(Unicard)
Velti
Viking Line Abp
Vistaprint
Volvo East Asia (Pte) Ltd
Wazzamba World AG
Welcome Real-time
Wheelock Properties (S) Ltd
Wildlife Reserves Singapore
Woolworths Pty LTD
Yahoo! SEA
ZUJI Pte Ltd
www.terrapinn.com/loyaltyasia
8 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Who Should Sponsor & Exhibit?
The profiles The conference creates a platform for suppliers to showcase their expertise. Organisations that could benefit from sponsoring or exhibiting include:
CRM SYSTEMS MARKETING
AUTOMATION
BUSINESS INTELLIGENCE &
ANALYTICS
LOYALTY PLATFORMS
SOCIAL MEDIA
MOBILE MARKETING
E-MAIL MARKETING
SEARCH ENGINE OPTIMISATION
DIRECT MARKETING
Limited speaking opportunities There are limited speaking opportunities for sponsors. To secure one of these speaking slots you need to confirm your partnership with us early. Sponsorship & exhibition at Loyalty World Asia 2012 is a unique opportunity to position your
company’s products & offerings to a highly targeted & senior gathering of Asia’s premier marketers as growth prospects in Asia continue to surge in 2012.
To discuss your participation, contact Carrie Lim on +65 6322 2320 or email [email protected].
TERRAPINN’S MARKETING EVENTS HAVE BEEN SPONSORED BY INDUSTRY LEADERS:
www.terrapinn.com/loyaltyasia
9 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Sponsorship & Exhibition Opportunities
BE PROFILED AT THE EVENT THROUGH ANY OF THE FOLLOWING OPTIONS:
THOUGHT LEADERSHIP SPEAKING OPPORTUNITIES
Loyalty World Asia is where Asia’s elite marketers speak to demonstrate their thought leadership. Across our global portfolio of marketing events - speaking opportunities on the programme have positioned our valued partners alongside global CMOs authoritatively. Our partners have benefitted from having their brand aligned with the most innovative, agile & customer-centric companies.
EXHIBIT MARKETING TECH EXHIBITION SHOWCASE Having a stand at the exhibition will guarantee that fellow attendees will know where to find your company representatives to make enquiries onsite at Loyalty World Asia.
BRAND & HOST NETWORKING SOCIALS Raise your company’s profile at the event by being branded as one of our host sponsors for our various networking activities! This means your company gets to be the centre of attention in the midst of all the networking action at Loyalty World Asia! You can be branded for any of the following socials:
NETWORKING TEA BREAKS
NETWORKING LUNCHEON
LOYALTY WORLD ASIA NETWORKING
PARTY
SPEED NETWORKING
www.terrapinn.com/loyaltyasia
10 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
Networking Opportunities
Maximise your networking opportunities at Loyalty World Asia 2012
There are over 10 hours of networking time built into the agenda, including Terrapinn’s revolutionary SPEED NETWORKING session!
Speed Networking is the way to meet over 100 attendees in just 60 minutes! The revolutionary, exciting, quick and nonpressurised way to meet fellow conference delegates and industry peers in a 60 minute session. These brief meetings are the starting point for conversation and networking throughout the conference.
Contact is the way to get in touch with other attendees before the event to set up meetings on the day, and keep in touch after the event! Don’t leave meeting key attendees to chance. Identify your partners of choice, contact them before the congress, engage onsite and follow-up post event. Not to mention download the conference papers when you’re back in the office.
Loyalty World Asia Networking Party & refreshment breaks The Networking Party as well as refreshment and lunch breaks are also a great way to take advantage of an informal setting to capitalise on those contacts made earlier in the day.
We pride ourselves on the amount of dedicated network time, ensuring that you meet the people you need to meet.
www.terrapinn.com/loyaltyasia
11 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
An Outstanding Marketing Campaign ENGAGE FULLY WITH ASIA’S LEADING MARKETERS
Sponsors of Loyalty World Asia 2012 will be able leverage off a comprehensive marketing campaign designed to accurately profile your company’s thought leadership & offerings to Asia’s leading marketers. Year on year – our marketing campaigns have culminated in face-to-face meetings & deals for our sponsors and their key customers & prospects.
MARKETING CAMPAIGN CHANNELS AT A GLANCE
COMPLEMENTARY & SIMULTANEOUS CHANNELS ACROSS A 7 MONTH MARKETING TIMELINE
ONLINE MARKETING
WEBSITE Our dedicated event website including all sponsor branding and is consistently updated with the latest event news. The conference and presentation sessions will be heavily promoted on the site to attract delegates.
DIGITAL MARKETING Loyalty World Asia will be using the latest digital marketing techniques to reach the massive target market the show can attract. Including: a dedicated blog, email marketing, social networking and web 2.0 tools, online advertising, mobile marketing, search optimisation, PPC and video.
A comprehensive email campaign will be run to recruit attendees and encourage them to preregister for the conference including sponsor logos where appropriate. Once registered they receive a weekly show update and prompts to log on to Contact our online community and meeting schedule service.
OFFLINE MARKETING
DIRECT MAIL, FAX It’s not as sexy but it still works. Conference brochures will be mailed to a targeted database. Where appropriate, inserts will be placed in leading business publications in the weeks running up to the show.
TRADE ADVERTISING, PR & PUBLICITY Advertisements and editorial coverage in key publications. Including business and national mainstream press with sponsor logos where appropriate.
PARTNERSHIPS The show will be promoted through a network of strategic alliances with key
industry associations.
PRESS RELATIONS Our powerful media partnerships mean more effective press relations.
AUDIENCE DEVELOPMENT
TELEMARKETING CONTACT SYSTEM * Terrapinn’s proprietary online conference networking tool
YOU
We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the event. We’ll meet with you to discuss how we can help you drive traffic to the show, to your stand and to your presentation.
CONTENT MARKETING STRATEGY
Terrapinn’s highly successful portfolio of global marketing conferences has enabled us to leverage on a strong content base to distribute throughout our 7 month marketing timeline and through our online and offline channels.
CONFERENCE PRESENTATIONS
WHITE PAPERS E-BOOKS MARKET
INTELLIGENCE SURVEYS
www.terrapinn.com/loyaltyasia
12 Loyalty World Asia 2012 | [email protected] | T: +65 6322 2320
About Terrapinn
LOYALTY WORLD ASIA 2012 PROJECT TEAM CARRIE LIM Business Development Manager DID +65 6322 2320 Fax +65 6226 3264 [email protected] MICHELLE GAUTRIN Conference Manager DID +65 6322 2773 Fax +65 6226 3264 [email protected] JEHAN MACHACON Marketing Manager DID +65 6322 2745 Fax +65 6226 3264 [email protected] ELEANOR UY General Manager, Enterprise DID +65 6322 2317 Fax +65 6226 3264 [email protected]
Terrapinn is an international business media company. Our products are trade exhibitions, conferences, training solutions and online publishing. Terrapinn owns a portfolio of leading B2B brands. Terrapinn events Terrapinn conferences, trade shows and award ceremonies are the industry standard for the sectors they serve. Each year the company produces over 200 events across the world: in Asia Pacific, in Europe, in Africa, in the Middle East, in the Americas. We’re brainstorming your next big idea Our purpose is to give our customers the relationships and big ideas to do different and better business. We’ve been doing it for more than 20 years. We want you to come away from one of our events with eight big ideas and eight new key contacts. That’s how we contribute to the business communities we serve. Living the brand Our experience, skill, creative vision and commercial drive have built a portfolio of successful international brands. The kind of brands that ensure your world class brand gets maximum value from a global stage. Our brain power stimulates yours And we believe in the inventive power of the right brain. We’re a creative organisation and use design, story, play and meaning to make our events stimulating experiences that help shape your big ideas. Please visit: www.terrapinn.com