March 2015

LEO PARENTE / Media

CONCEPTS OUTLINE – Video and Programming Creative Ideas The next level of Automotive / Motorsport programming for Broadcast and Digital Media.

INTRODUCTION

Here is A MENU OF CREATIVE CONCEPT IDEAS for Automotive / Motorsport Programming we would like to

produce - INSIDER LOOKS at the SPORT, BUSINESS, MARKETING, CARS, PERSONALITIES, and PROCESSES.

Real Stories of the Auto and Racing Industries from FTW! to WTF?.

Most Insightful Interviews with each Guest sharing ‘5 Keys To Success’.

Unique Auto / Motorsport Experiences that teach and inspire, as well as entertain.

Conversations WITH the Audience - Sharing what they want to see, answering the question they have.

WHAT WE’VE DONE, TO DATE

Over the past 2 years, our ‘message of authenticity’ has built for me a credible fan-following and a unique /

respected reputation within the industries - Auto, Motorsport, Media.

The Work - Attracts an audience in the Millions, retains their Attention, generates Engagement.

149 /SHAKEDOWN shows - https://www.youtube.com/playlist?list=PL84C1DBD7EF2CD3DE

Big Events - http://tinyurl.com/shakedown-nurburgring / http://tinyurl.com/shakedown-spa

Big Insights - https://www.youtube.com/watch?v=PzRoKW7LHz8

Big Interviews - https://www.youtube.com/watch?v=bjPUWcAd2Ko

Big Autos - https://www.youtube.com/watch?v=OTdlpAruU0k

Big Drives - https://www.youtube.com/watch?v=llc8PLqBUeE

Plus, Web Publishing - http://shakedown.kinja.com/

Plus, Endorsements - https://www.youtube.com/watch?v=5a44Iegne7U [LParente starts at 0:55 seconds]

But, it goes all the way back to the 1990’s doing syndicated TV shows for Toyota Motorsport.

The Work - Writing, Hosting, Live-Event Announcing, Conducting Interviews, Visiting Destinations, Driving Cars,

Providing Industry Comment / Analysis, and more…… delivers ‘Audience’ -

#1 show reaching +800K viewers, Top 5 shows averaging +400K views, Top 10 - 300K avg., Top 50 - 110K.

Best Male / Female audience mix on /DRIVE - 12% Female [vs 5% avg. for the other 7 hosts].

Over 70% Viewership Retention - Among the best on /DRIVE, 3 times > than YouTube average.

STYLE, TONE, VIBE

Authentic, Honest, Informed. Serious, but not dramatic. And definitely not so serious to forget this is Fun!

Unique programming. NOT the same, typical car shows that currently populate the media.

BACKSTORY

As PDCA Inc. - www.pdcamarketing.com - Leo Parente creates / sells Corporate Strategies and Partnerships, with

over 25 yrs. experience in Automotive and Motorsport. PDCA has delivered over $350MM in business / marketing

value, bought / sold / developed Branded Content [for Auto OEMs and others] AND created / produced Video /

Broadcast Programming since 1993 [Toyota TV - 1993-95 / YouTube.com/DRIVE and Fast Lane Daily - 2010-14].

Leo is also a graduate and continuing student of Presentation, Voice, and Performance training.

CONCEPTS - LEO PARENTE PROGRAMMING [Broadcast and / or Video]

CUSTOM CONTENT / BRANDED ENTERTAINMENT – Authentic / true to the audience and brand partner.

LATE NIGHT, LATE BRAKE / BREAK WITH LEO PARENTE – “The Tonight Show meets ‘Adult Swim’ meets

‘Stewart / Colbert / Oliver’ meets ‘The Herd’ meets Auto / Motorsport”. Inspired by /SHAKEDOWN /DRIVE,

where viewers loved the ‘truthiness’ beyond the typical motorsport PR spin, wanted someone to ‘call BS’

when it exists, and make you think just a bit more, “Late Night, Late Brake / Break” will be unique.

- A fresh take and abstract vibe on Auto / Motorsport News, with Honest Interviews, Unfiltered Opinion,

Video Clips to engage the audience, and Authentic Attitude to pull it all together.

- Plus, Special Segments and Interactive Surprises to keep it socially active.

EMBEDDED INSIDE THE BEST RACING TEAM[S] – ‘Hard Knocks‘ [the HBO show] meets ‘Grand Prix’ [the

film]. A Racing Team is a complete case study of EVERY skill needed in sport, business, and life - Teamwork,

Personalities, Financial, Marketing, Task Mgt., Stress Mgt., Performance Mgt., Problem-solving, etc. [We

have direct contact with all the big teams – Penske, Andretti, Rahal, Hendrick, etc., and the OEM teams].

HOW IT’S REALLY MADE – The people, processes, and reality of the Auto Industry beyond the PR. Using

the launch of an OEM’s next new vehicle, this is a ‘behind-the-scenes’ inside look at the actions / people

that make a new car happen. Showing Technical, [‘Mad Men’] Marketing, Team Decision-Making, and

Dealer / Customer interplay that brings a car to life. [Have all the OEM contacts, was an OEM Exec.].

THE GLAMOURISTS OF AUTO AND RACING – Inside the Lifestyles of the Best; the Leaders of the Business

and the Sport. In both the Auto Industry and Auto Racing, personality profiles and their elite activities are

shown. Journeys of elegance, aspiration, and envy via lifestyle events, destinations, and the assets they

own. OEM execs and racing greats get the profiled [Have direct contact and access].

SPORTS VS RACING COMPARISONS – The similarities / differences between ‘Real’ Sports and Motorsport.

Sports fans think auto racing is different from their stick and ball sports? NO! Speed, Accuracy, Strategy,

Teamwork, the Equipment, etc. all have parallels, eg; The eye, hand, reaction time hitting a baseball aligns

with hitting an race track corner apex at 150mph, etc., etc. [Have access to the science and academics].

BEST CARS, ROAD AND RACE – The cars we love, the ones that changed the world. The well-known AND

hidden gems that influenced the world, not just the auto universe - Game-changers of style / fashion,

technology, lifestyles, daily habits. Shows can be focused either by-car, or by-OEM.

BIG INTERVIEWS – Insightful sit-downs with the best in auto and motorsport. 5 Keys To Success questions.

A ‘Leo’ strength - Popular with viewers, appreciated by the guests for the conversational tone.

THAT WAS THEN / THIS IS NOW – A comparison of auto and motorsport history as it aligns with current

activities. How cars and racing evolve. BUT, how nothing is really new and history DOES repeat.

HOW TO REALLY RACE – Follow Leo Parente as he returns to racing. With the help of expert instructors

and professional drivers, Leo teaches you everything you need to know to drive a racecar and compete in

auto racing. If you want to be a racer or just a more informed fan, this show tells you what really happens

in the race car [The evolution of the popular /ShakeDown University series on /DRIVE].

LEO PARENTE RANTS – Opinions, observations, thoughts, insights, compliments, criticisms, AND calls for

viewer comment on real topics…... that may be controversial, but are certainly worthy of discussion.

UPDATE TO THE CURRENT ‘DESK AND FIELD’ REPORTING FORMAT – But, with evolved big enhancements.

PLUS, MANY MORE CONCEPTS / PROGRAMMING IDEAS THAT CAN BE CO-CREATED / CO-DEVELOPED.

SUMMARY

These are but a few concept examples that will attract / retain audiences.

Our production team is poised.

We have Marketing and Promotion Plans outlined. We seek partners to complement our investments -

To support Production and Marketing activation.

To create the right Distribution opportunities.

To deliver ROI via Viewership Performance and Commercial Sponsorships.

Your support will bring these plans to life and generate sales / marketing for you. Thank you.

Leo Parente

www.pdcamarketing.com / 212 396 9303 ofc / 917 656 0264 cell / leo-parente@pdcamarketing.com

LATE NIGHT, LATE BRAKE / BREAK WITH LEO PARENTE

EMBEDDED INSIDE THE BEST RACING TEAM[S]

HOW IT’S REALLY MADE

THE GLAMOURISTS OF AUTO AND RACING

SPORTS VS RACING COMPARISONS

BEST CARS, ROAD AND RACE

BIG INTERVIEWS - 5 KEYS TO SUCCESS

THAT WAS THEN / THIS IS NOW

HOW TO REALLY RACE

LEO PARENTE RANTS

http://shakedown.kinja.com/

https://twitter.com/LeoParente

https://www.facebook.com/LeoParente

https://www.linkedin.com/in/leoparentepdca