42
Research Tips for LRSP 412: Marketing for Managers Paul Boger Stafford Reference Librarian [email protected]
Research Tips for LRSP 412:
Marketing for Managers
Paul BogerStafford Reference Librarian
Where do I begin?
Library Research Tools Library Catalog
Titles of Books Titles of Journals, Magazines and
Newspapers Searches Simpson Library, Stafford
Library, and 2 online books collections Databases
Articles in Journals, Magazines and Newspapers
Company and Industry Information
Where do I begin?
How do I find information on my topic?
Databases – 24/7 Database A-Z list Databases by Subject Research Guides
• Click the drop-down menu by “Research by Subject”
• Click on “Business – Stafford” to access suggested research resources
• Click the “GO” button
Research Guide
• Click on the “Databases” option
Research Guide
• Click on the name of a database to begin searching
Can I use the databases from home?
jsmith
password
• Locate detailed industry reports
• Search by keyword or industry code
- Industry Reports
• Navigate to different report segments
• Download the report as a PDF or MS Word document
- Industry Reports
• Navigate between subject searches by using the tab selections at the top of the screen
• The red tab indicates the subject you are currently searching
• Click “Business” to search for company information
: Company Dossier Search
• Perform a “Company Dossier” search
• Enter your company name or ticker symbol
• Click “Find”
: Company Dossier Search
• Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues
: Company Dossier Results
• If your company is a subsidiary, look for details on the parent company
• Additional information should be available under the parent company
: Company Dossier Results
• Use the “Legal Information” link to browse current court cases and use the “In the News” options to locate current news stories
• Enter your keywords
• Click “Go”
: Article Search
: Results List
• Full text links
• Sort by “Publication Date” or “Relevance”
• Print, email, save
• Results breakdown
• Edit searches and start new searches
• Search within your results list
• To find articles, enter your keyword in the search boxes
• Click “Choose Databases”
Business Source Complete
• Select multiple databases in which to search
• Click “OK”
Business Source Complete
• Click “Search” to search through all of your selected databases simultaneously
Business Source Complete
Business Source Complete
• Click “PDF” or “HTML” links to retrieve articles
• Click “Locate Journal Article” if not full text through the database
Locate Journal Article Page
• Is the article available in a UMW database? YES.
• Use the database links to locate article.
Business Source Complete: Reports
• To search for online dating reports, enter the terms “online dating”
• Click “Search”
Business Source Complete: Reports
• Under “Source Types”, click “Reports”
Business Source Complete: Reports
• Click the PDF link to access the report
• Enter your keywords
• Use quotes to search for phrases
• Consider using some of the “Limit” options
• Click “Search”
- ABI/INFORM Complete
- ABI/INFORM Complete
• Click “PDF” or “Full Text” links to retrieve articles
• Click “Find A Copy” if not full text through the database
- ABI/INFORM Complete
• Click “Locate Article” to retrieve articles
“Locate Journal Article” page
• Is the article available in a UMW database? NO.
• To request this article, use the ILLIAD links.
• Enter your keywords
• Consider using some of the “Limit” options
• Click “Go”
Omnifile Full Text Mega
Omnifile Full Text Mega
• Click “PDF” or “HTML” links to retrieve articles
• Click “Locate Article” if not full text through the database
Locate Journal Article Page
• Enter your keywords• Click “Run Search”
• Click the article’s title to access the complete document• You can email, print, and save document
• Try different databases
• Try different keywords
• Use an “asterisk” for multiple word endings - *
• Phrase Searching - quotation marks
• Avoid stop words like: in, an, of, for, on, by
• Ask Librarians for assistance
• Writing Center
What if my materials are at the main campus Library? What if UMW doesn’t have what I need?
Use Illiad to request materials not located at the Stafford Library Create an online Illiad Account Submit requests through Library’s website Request books, articles, dissertations Free except for articles located at Simpson
Library Delivered to Stafford Library
Illiad: document delivery and interlibrary loan
Company Websites:
About Us or Investor sections:
• Zoosk - private
• Match.com – subsidiary of IAC
• Chemistry.com – subsidiary of IAC
• Perfectmatch.com - private
• eHarmony - private
Trade Associations/Trade Magazines/Trade Websites
• Online Dating Magazine
• Dating Site Reviews
• eCommerce Times
• Online Dating Insider
• Online Personals Watch
• NielsenWire
Demographics:
• Pew Internet & American Life Project: Online Dating
• Nielsen Net Ratings: 21st Century Dating
• Unmarried and Single Americans
• Surveys conducted by dating companies*
• Company surveys (continued)*
* Search Google for company name and the keyword “survey”
Need help? Have Questions?
Come to the Library Mondays - Thursdays 1 p.m. -
9 p.m. Fridays 1 p.m. - 7 p.m. Saturdays 9 a.m. - 3 p.m.
Contact the Library Staff [email protected] 540-286-8025
Set up a Research Appointment [email protected] 540-286-8066
Served at 5:30pm
Monday through Thursday
