43
Making the Most of a Limited Marketing Budget
| Date post: | 08-Jan-2017 |
| Category: |
Small Business & Entrepreneurship |
| Upload: | local-search-association |
| View: | 210 times |
| Download: | 1 times |
Making the Most of aLimited Marketing Budget
Marc HawkCEO | RevLocal
Our small business
I am here to help your customers.
Brodie Mart Town of Hilsdale Dynasty Buffet Elmhurst Hospital
Digital Marketing Has Changed
No one looks up to search anymore… they look down! at their mobile phone
My real customer story
.
Where do you start?What are the basics that bring the highest value?
.
You have to be found.
be found.
optimize My Business page
99,965 views
be found.
local optimized website
be found.
optimize primary search engine place pages
be found.
optimize primary industry place pages
be found.
optimize secondary place pageswith Authoritative Database partners
.
Digital presence management mattersto be chosen.
be chosen.
I can’t fix this once?
Data and Information about businesses constantly changes
Business data changes for tons of reasons:
• Government filings
• Bad data
• Data aggregators
• Old information
• Social posts
• Business moves
• Changed phone
Yahoo! User ReviewGoogle Places User
Customer Facebook PostMobile Yelp User
Yahoo! Mobile UserYelp App User Signal
Claimed Yahoo ListingRegional Directory
Foursquare Check-inClaimed Yelp Listing
Angie’s List ReviewTwitter Post
Store LocatorDexKnows Page
News Article Bing Local Listing
Government FilingTax State Forms
Bank Loan DataUnstructured Forum
Phone RecordsTrademark Application
Acxiom DatabaseOut of Biz Call Center
Lexis Nexis DirectoryInfogroup Database
Patent RegistrationUnique Biz ID Forms
Offshore Location TeamGigWalk Submit
Thomson ReutersNasdaq Filings
The Local Data Ecosystem
Twitter Post Phone Records
InfogroupYelp Crawl
?
If You Don’t Keep Up With This
The Average Business Studied:
Changed every
6Which equals
61Core changes
per Year
This was only looking at Business Name, Address, and Phone
days for Name, Address or Phone
be chosen.
.
I must be easy to work with.
.
be easy to work with.
collaborate your purchase path
DecisionValidationShow Up
Meet K RoderickColumbus OH
cost analysis
DIY $300 $500
Stra
tegy
Com
plex
ity
Cost per Month
.
your digital marketing strategy
