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06/22/22 Trendbyte Ltd | Dissemination Report 1 LSC Project Dissemination Event Trendbyte Ltd
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Page 1: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 1

LSC Project Dissemination Event

Trendbyte Ltd

Page 2: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 2

Event Plan

Presentation Introduction Project Findings Web and Marketing Entrepreneurs’ Feedback Close

Networking Opportunities & Lunch

Page 3: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 3

Project Findings

Leslie McDonald

Page 4: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 4

Project FindingsContent

Background and context The project Activities and outputs Key Findings Conclusions Recommendations

Page 5: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 5

Project FindingsBackground

Established 1999 Business & Management Project Team May 2003 – February 2005 Funded by LSC Nottinghamshire

Page 6: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 6

Project FindingsImportance

High tendency towards self-employment Lack of available data to analyse trends and needs Good management skills important to the economy Sustainability connected to the management of the

business Ethnic minorities not doing as well as they should be Business Advice and Training not reaching

Entrepreneurs

Page 7: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 7

Project FindingsProject Aim

“Conduct research into Management and Leadership skills gaps of BME entrepreneurs and managers. Identify Business development issues and provide practical support”

Skills audits Identify management & leadership issues Provide appropriate hand holding support Share findings with support agencies

Page 8: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 8

Project FindingsProject Activities

Literature review Recruitment of Participants Skills audit Business Development Plan Technical HRD Support

Page 9: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 9

Project FindingsBeneficiary Profile

STATUS SECTOR ETHNIC ORIGIN

Start-up ExistingCommercia

lSocial African Caribbean Asian

Men 8 7 13 2 3 6 6

Women 2 8 6 4 2 6 1

Total 10 15 19 6 5 12 7

Page 10: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 10

Project FindingsLiterature Review | Key Findings

Skills & Knowledge Motivation Barriers

Running Business Influenced Concentration

Business Planning Labour Market

Blockage Discrimination

Marketing African/Caribbean Finance

Administrative Location

Page 11: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 11

Project FindingsSkills Gap

Money - Strategic Planning - Quality/Admin - Winning Business

Leadership and Management Skills

14

6

5

1

3

11

9

11

10

4

0

4

2

9

7

8

24

10

5

5

5

20

16

19

0 5 10 15 20 25 30

Strategy

Drive

Communication

Motivation

Delegation

Winning Business

Quality

Money

Number of Beneficiary

Total

Female

Male

Page 12: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 12

Project FindingsSkills Gap (2)

Skills Gap - Communications

0 5 10 15 20 25 30 35 40 45

Women

Men

Social Enterprises

Commercial Enterprises

Start-up

Existing Businesses

African

South Asian

Caribbean

Per centSeries1 0 33 0 26 30 13 40 28 8

Women MenSocial

EnterprisesCommercial Enterprises

Start-upExisting

BusinessesAfrican South Asian Caribbean

Page 13: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 13

Project FindingsSkills Gap (3)

Skills Gap - Strategic Planning

88 90 92 94 96 98 100 102

Women

Men

Social Enterprises

Commercial Enterprises

Start-up

Existing Businesses

African

South Asian

Caribbean

Per centSeries1 100 93 100 95 100 93 100 100 92

Women MenSocial

EnterprisesCommercial Enterprises

Start-upExisting

BusinessesAfrican South Asian Caribbean

Page 14: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 14

Project FindingsDevelopment Issues

Business Development Issues

22

13

21

13

22

20

16

19

19

17

20

16

1

5

7

17

4

7

0 5 10 15 20 25

Strategic Plan

Administration

Marketing

Business Controls

Finance

I CT

Premises

Management Development

Personnel/Management

Staff Development

Policies

Legal/Structure

Transport

Communications

Quality Assurance

Service Development

Business registration

Risk Assessment

Number of Businesses

Page 15: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 15

Project FindingsBusiness Issues

Busiess I ssues - Ethnic Monitor

0

20

40

60

80

100

120

Strate

gic

Plan

Admin

istra

tion

Marke

ting

Busin

ess C

ontro

ls

Finan

ce ICT

Prem

ises

Manag

emen

t Dev

elopm

ent

Pers

onne

l/Man

agem

ent

Staff D

evelo

pmen

t

Polic

ies

Lega

l/Struc

ture

Tran

spor

t

Comm

unica

tions

Qualit

y As

sura

nce

Servic

e Dev

elop

men

t

Busin

ess r

egist

ratio

n

Risk A

sses

smen

t

Per

cen

t

African

Caribbean

SouthAsian

Page 16: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 16

Project FindingsHRD Support Provided

Strategic Planning Marketing / Communication Finance & Funding

Page 17: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 17

Project FindingsHRD Support Provided (2)

TECHNICAL HRD SUPPORT

714.5

233.5

579.5

193

223.25

137

6

313.25

0 100 200 300 400 500 600 700 800

Strategic Planning

Structure

Communication

Board Development

Personnel

Project Management

Quality

Funding

Page 18: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 18

Project FindingsHRD Support Status

UTILIZATION OF HRD TECHNICAL SUPPORTNew -v - Existing BUSINESSES

0

50

100

150

200

250

300

350

400

450

500

Nu

mbe

r o

f H

ou

rs

Start-up

Existing

Start-up 228.25 249 113.25 0 0 136.5 0 40

Existing 351.25 465.5 120.25 193 137 176.75 6 183.25

Marketing/Communication

Strategic Planning

Formation/Structure

Management/Governance

Project Management

Finance/Funding Quality Personnel/HRD

Page 19: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 19

Project FindingsKey Findings | Skills Gaps

No significant differences in skills gaps between men and women

Women – Motivation was lower Men – Communication was lower Social Enterprises – Motivation and delegation Commercial Enterprises – Communication African Entrepreneurs – Winning Business Caribbean Entrepreneurs - Motivation South Asian Entrepreneurs - Drive

Page 20: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 20

Project FindingsKey Findings | Business Development

No significant differences of business development issues

Key Issues: Strategy/Business Planning Finance/Funding Marketing – Winning new customers ICT – Not making use of Internet Policies – Lack of formal policies

Page 21: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 21

Project FindingsKey Findings | Technical HRD Support

Amount of support time was roughly same for male and females

High demand for strategic planning

Caribbean and Social Entrepreneurs have wider range of support needs.

South Asian Entrepreneurs had less business issues to address

Key Support areas:

Strategic/Business Planning

Marketing/communications Performance Management Financial Management

Page 22: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 22

Project FindingsConclusions

BME Entrepreneurs/managers have similar not same needs Support needs distinctive – not been met by existing

agencies Under representation on existing programme Support must be a balance of advice and practical support Reliable data to analyse trends and issues is required Lack of recognition of BME Business champions/expertise Project represent excellent value and achieved its

objectives

Page 23: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 23

Project FindingsKey Outputs

14 new strategic plans 3 new businesses started 8 registered limited companies 25 non-executive Directors trained 2 organisations’ commitment to Investors

in People 1 Quality System Assessment Action Plan

Page 24: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 24

Project FindingsRecommendations

Wider needs analysis undertaken and acted up on

Engagement strategy drawn up by Business Support Services

Further help and support to existing participants

Page 25: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 25

Web Design & Marketing

Andrew Faulkner

Page 26: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 26

Web-Design & MarketingIntroduction

What is Web-design & Marketing? Aims & Objectives Processes Outputs Findings

Page 27: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 27

Web-Design & MarketingWhat is it?

Branding Obtaining a website Web presence Effective use of a website & brand

Page 28: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 28

Web-Design & MarketingProject Aims & Objectives

Design, brand & market the clients’ websites

Educate in jargon-free manner Communication Expectations Processes

Find & report skills gaps Other technical services

Page 29: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 29

Web-Design & MarketingProcesses

Page 30: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 30

Web-Design & MarketingOutputs

8 complete websites, 7 new brands, 1 renewed brand:

4 Stationery packs, 1 Leaflet campaign Directory listings placed & search submissions made

Page 31: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 31

Web-Design & MarketingFindings – Client Facts

Stats 29% - Clients that assumed they would have

no input 57% - Clients that struggled to produce

content 57% - Clients that admitted to not knowing

where to find web-design services

Page 32: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 32

Web-Design & MarketingFindings – Client Facts (2)

3 types of client:1. Are ready to create a web-presence for their

organisation and have done research into the matter.

2. Realise they need to gain a web-presence but put little thought into their site.

3. Feel they are not ready to project themselves onto the Internet.

Page 33: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 33

Web-Design & MarketingFindings – General Conclusions

Whatever the level of technical knowledge of a client, the clients expect to be confused by jargon.

Clients, even technically able ones, lose confidence when using the Internet.

The cost of a website build is a major factor for clients avoiding using web designers.

Page 34: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 34

Web-Design & MarketingFindings – General Conclusions

Clients fear that communication will be minimal, but then offer little input when they realise otherwise.

The concept design is generally designed quickly, but content is hard to obtain from a client.

Most services offered were used by the clients.

Page 35: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 35

Web-Design & MarketingFindings – Needs & Recommendations

If ready for Internet presence: Educating entrepreneurs in the ways of Internet Marketing and

Web Presence and how to get the best out of design services Designers must keep discussions free of jargon and treat the

project in a business style. Meet in the middle

If not ready/unsure: Business services to examine the organisation at a base level –

creating missions, values and targets Encouraging entrepreneurs to embrace new methods of doing

business – not to fear/ignore them

Page 36: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 36

Entrepreneurs’ Feedback

Leslie McDonald

Page 37: Lsc Presentation

04/11/23 Trendbyte Ltd | Dissemination Report 37

Close

Thank You

W. www.trendbyte.comT. 0115 875 8808

E. [email protected]

Now to network…and lunch…


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