CAN SOCIAL MEDIA BE OUTSOURCED?

FIRST, SOME CALIBRATION DATA

Years Of Experience

Hou

rs P

er W

eek

“Almost two-thirds or people with 3 or more

years of experience spend 10+ hours a week

doing social media activities”

Years of experience and time commitment

are proportional

IS OUTSOURCING RISINGBECAUSE

TRUST IS DECLINING ?

THE WIDENING TRUST GAP

OR ARE WE MAKINGOUR OWN HOMEWORK?

I tweet Therefore I am

3TRADE-OFFSTO CONSIDER

AUTHENTICVOICE VS CONSISTENT

MESSAGE

http://tomfishburne.com/2011/03/outsourcing-social-media.html

MESSAGECONTROL VS CONTROL

FREAK

http://tomfishburne.com/2009/07/corporate-twitter.html

EMPOWEREMPLOYEES VS UNLEASH

HOUNDS

3TRADE-OFFS

40MINUTES

5EXPERTS

Simon Baptist, European Directories Eric Partaker, Co-Founder ChilangoSeb Provencher, Founder NediumJustin Sanger, Founder JoinHere

Dennis Yu CEO Blitz Local

CAN SOCIAL MEDIA BE OUTSOURCED?