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PALACE THEATRE SECTIONThe Lubbock Morn n?

J.Lindiey on the conitruc-

of tne Palnc'o Theatre,

III. NO. 40.

The LAvalancheLindiey tkpressed inthe "firveWeit."

LUBBOCK, LUBBO CK COUNTY, TEXAS, SUNDAY. DECEMBER 14, 1924. FULL LEASED WIRE

O F C L A Y " B E F E A T U R E O FR I E D P R O G R A M A T O P E N I N G O FW E S T T E X A S ' F I N E S T S H O f H O U S E

choosing n feature for the

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^HE L U B B O C K MORN ING A V A L A N C H P . Pp-J1liWIHi!ii!ll!iilli!!li[i!fiii!!ii!!!!!l]!liif!l!l!l!i!l!!!l!!lllJ

WesAND UP-TO-DATEOBTAINABLE

lAND INSTALLED

Equipped ;with

' I N T E N S I T Y -L A M P S

Will project clearrock-steady ' pic-tures :of even bril-liancy to syncron-ize with the music-al accompaniment

willinsure",clearpictui-es

ThisG i an tMach i n ewil l .furnishth ecurrentf o rthemachines

Spacious an d. . . >comfortableupholsteredair-cushion s

. 'and pleasepatrons:

A . C O M P L E T E S E T O F" S I A N l lf f " . ' "'

^

". 'Hand carved frames ,specially f inished- to con-fo r m to the decorationswill adorn th e beaut i fullobby of the New Palace.

A complete set of Ward-LeonardD immers will control the beauti-ful lighting effects.

.DING OR REBEE US"

t

Sp.Qt an d Flood Lampproduce th e many beastage effects that wil l apan y th e productions' ~ \. ' 'shown at the Palace.

ANTA OKLAHOMA CITY N E W EA.NS. -v fJj V a - -j- ^o- :-1.1--: 1-- : . ' ' * . ' _ , J"-""*""J 'T' "-"" "". ' ' "7 '1*"" " , -- - * > ' . - - r," H EA

c . " - : v .;

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P A L A C E E L E G A N T L Y F U R N I S H E DY S O U T H E R N C H E A T E R E Q U I P M E N T C O .O F D A L L A S ; E A C H F E A T U R E A T T R A C T I V Eage of f i l m no t in uso.Tlic A u d i t o r i u mLinds .ey se lec ted -TheTheatre E q u i p m e n t Cr>., tof u r n i s h the H H W Palacethe v t- ry la tes t and f i n -t h e a t r e p c i u i p m e n t , an d n o t h -ca n \ii; f o u n d in an y part noor wu uc B eaicd w un air -cusn ione c o u n t r y t h a n t l i o e q u i p m e n t u p h o l s t e r e d chairs f i n i s h e d to m a t c h. - _ ' _ j the d e c o Y a t i ^ h s / a n d wi l l b e a treatThe P r o j e c t i o n R o o m I to theatre goers of L u b b o c k .projetlion r o o m w h i c h i.s the "" '" " " " 'o f t h e t h e a t r e h a s b e e n c o n -

Th e a u d i t c ' f i u n i h u s b e e n c o mp l e t e -ly f i t t e d v / i th t5a- f i n e s t theatrec-ha i r s m o n e y c a n b u y . T b a lower1f l o o r wil be seated w i t h air -cushion

The j i g h t i n g o f t h e a u d i t o r i u m wil l _ . , . , , . .^,, .,, t i + j , . - , ./i 1 . 1 1 i , i / i - ] ' i f ' ' cor i t ro l iGd bv \Vjir r d e county ranch, proper-ty of the late J. B. Afurrah of San, .

i t s reu l prototype, a m i .of the rum-l- was in-1 _.urged, t im l suyports'd fov lh - ,. ' 5 wj >< J n i t e d to Wr! (- Nove l( J l y n wrote ' - "Threetin* char . scU ' rUaHon of. >.*w/is cons idc rU 'd by Knssia t< >s s m f 15 consequencethe n u l h o r c R s was j r tv i ted byof the R o y n i f a m i l y to payt St . 1 ' e lcrsbBfj f , w i t h a-vvri tinK n o v e l wUi JUs*1^

chest, R M S1El s e e ms to bo onea snot-^un hi her

- ---, has ma d e t h o r o u g hstudy of the picture show businessespecially to' the requirements of thapeople of this vicinity. He has1been able to b u i l d u t> a large p a t r o n -age for the Lmdscy theatre, and a'c o n t i n u a t i o n of his success in thematiap:cni

Lubbock VarietyFurnished PaintFor New Theater

In selecting ma t e r i a l s f o r t h e n e wPalace Theatre J. D. Lindso 'y wascarc-fu! to p a t r o n i x t - j u s t a s ma n y l o -cal i n s t i t u t i o n s as poss ible , and th oL u b b o c k Variety Store wa s f o u n dprepared to meet the n e e d s of theb u i l d e r s o f t h e n e w p l a y h o u se inso-fa r as p a i n t for the e n t i r e job wasconcerned .T h e L u b b o c k V a r i e t y i s o n e o f t h eifastest g r o w i n g businesses of thecity a i rd the a b i l i t y of the c o m p a n yto m e e t the r e q u i r e me n t s for thepaint on this sp l e n d i d job refeletsc r e d i t a b l y u p o n the store.

N E W P A L A C EA R R A N G E M E N T I ST E M P O R A R YThe b o o t h to b e i n s t a l l e d in thene w Palace Theatre wi l l be one ofthe newest and'most recen t ideas inm o d e r n theatre construc t ion . Thep r o j e c t i o n r o o m wil l b e p l a c e d b e -neath the f l o o r of the b a l c o n y c o m-p l e t e l y c o n c e a l i n g it f r o m all view.By p l a c i n g the pro jec t ion room inthis locat ion it wil l a f f o r d mu c h b e t -tor projection and fac i l i t ies , by giv-ing m u c h clearer p i c t u r e s, r e me d i n g'the u s u a l !j!ur nn d jumping so o f t e nseen in the usual m o t i o n nicture.The present booth located in thet o i > of the b a l c o n y is me r e l y t e mp o r -arily located as the new b o o t h hadto be made in the east an d wi l l no ta r r i v e i n . t i m e for the open ing . Up-on arrival of the new booth and af-ter the change is wade it wil l en-t i r e l y r e l i e v e , the present ar ra i i j r e-nmt of th e seats in t!n> b a l c o n y bya f f o r d i n g a n a d d i t i o n a l h u n d r e d

S P E C I A L J U D G E .TO R E P L A C E D I S Q U A L I F I E DAUSTIN, Dee. 13. G o v e r n o r NeffSaturday a n n o u n c e d a p p o i n t m e n t ofseveral Spec ia l Judges to sit in casesin w h i c h regular Judges are d i s q u a l i -f i e d . R. L. Batts at Austin is ap-poin ted Special C h i e f ' J u s t i c e , ThirdCo u r t o f C i v i l Appeals in place ofChie f Justice J. \V . M c C l e n d o n andcial Ch i e f Justice and Special Asso-c iate" Justice in. place of AssociateJustice M. B. B l a i r - i n the case; ofW o o d m e n o f - t h e 1 ' W o r l d vs ToddW. E. Terrell of Waco and W. L.Eason of Waco are a p p o i n t e d Spe-

c ia l Chief Justice and'Special Asso-c ia te Justice, respec t ive ly , TenthCo u r t of Ci"il Appeals in place ofChief J u s t i c e J..N. .Gallagher andAssoc iate Jus t ice George , x Baj ' cus incase of Reed VH . M u r p h y . ' ." .'Other, a p p o i n t me n t s are -W . W.Price of G r a h a m , Special Judge ofJack Co u n t y Co u r t , to hear the- casein w h i c h J u d g e J. C R a m s e y is d is-qualified; J. B. .Forse of N e w t o n ,S p e c ia l J u d g e -Newton Co u n t y C o u r f ,in place of J-iidge J. C. R a m s e y tohear probate inatter.Judge W. Si M u n s o n , T w e n t y -T h i r d D i s t r i c t Co u r t , and Judge Les-ter . Ho lt , Twenty-F if th District C o u r t

to h e a r several cJudge M u n s o n is'When- the Emirthe L o n d o n Zoolo'Jons, hyenas andgan to growl, foeyes every movemchief.-?, and f romsprings at the barnot surprised. "he said, "that weed by an inventXo, W i l l i e ; a trone trained to d

C o l . Pedro Z a n n t , A r g e n t i n e a v i a -tor. h;\s a b a n d o n e d bis a t t e mp t e dr o u n d - t h e - w o r l d flight .after f l y i n gf rom Relcom to Japan. ;

seats.12,130 P O U N D S OF T U K K E Y SFOR U. S. S O L D I E R S

C U R R O , Texas, Dec. 1^"Begin-ning Dec. 15 , Cuero pack ing- house?wi l l s u b m i t b i d s f or 12,1,10 p o u n d sof f i-esh undrawn turkeys an d 1S70p o u n d s of cranberries t o s u p p l y t h eU n i t e d Stntcs soldiers ' s t a t i o n e d at.Fort S a m H o u s t o n , H r n o k s F i e l dK e l l y F i k v l < i , C a m p N o r m o y l e. FortK:nggo1d and Cam p Clark, a i l West^ ^ < i i K K ^ > H i ;inM u r r a y K i n g s t o n , n ge d organist of Texns posts.a Lrtndpn chiirch, f l i e i : to" hi.s wor!: 'Deliveries, arc to be m a d e b e f o r ethreo .'.tunes a \ysck in an airplane, j Ch r i s t ma s Day. "

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., i . ' . - : THE LUBBOCK MO RNI NG . AVAL ANC H E - , SU NDAY, D EC,'T4, T924THE L U B BO C K M O R N I N G A V A L A M C H P .HMn.v >

feM

9 > a t u r e s\

Dec., 15In Addition to Our Picture Program

i- M r s , Joe Flaig at the Console.

-Senatdr ,W . tLBecisoe. ^o

-Just a hear ty laugh.

Mrs. Joe Flaig.No.-5:. \Aii

PrologueFor Feature Picture.

No . '!.6 .:-"Feetofi Palace Presentation.jvo.:.7.

"-

EveryoneBoxes and Loges only reserved. Doors will closewhen house is fi l

General Admission 50 c

mil

C U D , TL lalth tliefI""6, f,Ltkand theSouthPlainstheowner managerot the Pa ace thea tre desmng to render the before service possible to the best people on ear thhave m the Palace, emphasized their ambitio||] desires. 'To give Lubbock a luxurious and c o r r i r i

a i m . In it we will strive earnestly to s how, the jTh e formal opening Monday Evening \ 'Great Hours of Enjoyment to be yours at the

ou s Playhouse of the f i r s t calibre has been ou ft and choicest of all o f f e r i n g s ,n our opinion, be a f i t t i n g presentation of the:e in the years, o come.

Onl j ? De M il l e can make a "Feet of Clay "The ne we s t Par am ou nt pic tu r e by iKegreatest producer of them all ; an u l t r a -modern, "pell 'mell action-romance, loadedwitn thrills.Done afte r the u s u a l De M iH e s tandar dfor novelty, luxurious gown's< and s u m ptu -ous s e t t ing s . . . . ' And the cast I Take a good look atth is l ine - u p of fe a tu r e d play e r s ."Feet of Ciay" is Ce ci l B DeM i l lc 's

: first pr odu ct ion of Par anj ou nt Forty!

Evei.....The FAdapled hy Bcualtram i V i i l l h au s er (.T

rpt" *>bc and Be-Margareta

B- r%.

3

A D O L P H Z U K O R .ANDJESSE L. LASKV-P R E 5 E ST -

II

\\

.tf 1 V E R A J*?' .^ilOLL

" r R O B E R ;

at 8 p.m.Lubbock, TexasCOMINGA T T R A C T I O N

P A L A C EWednesday and Thursday

m < c '

Friday and Saturday

-IN-

M O N D A Y ,15TH.TH E L INDS EY THEA

audit's future PolicyIt- is the aim of the Lindsey Theatre Managekeep up the quality and ^atmosphere- of theTheatreto its present standard. We w i l l endhave in either the PALACE or the LINDSEYsram tnat w i l l SDDPP! fA f V i / ^ 4 - n r ^ t - ^ ^ ^&.p i\_ . . .a/yj.j.c"' tu tut; tastes or evervIan intnis V]cinit3 r.THE L I ND S E Y PR O G R Aand Tuesday

v

' . Presened by JOSEPH M SCHENCKDirected by BUSTER KEATON

. . and J A C K BLVSTONEHIS GREATEST. COMEDYhc Lv.'-jnimiJBli'- /CSHfT. 7

Quaint, Clever,"Charming _MW^ ."Our Hospital ity'' decr ees the hosb,must neveguest in . his hometake hm outsideAlsoEducational ComedyWE D NE S D A Y and THU R S

A dandy, good Thrillerthat all \vi l l love!. ' . ' ; ---and

PATHE NEWS; a n d r - . . - . ' . . -

PATHE COMEDY - ^

andBUCK JONES -in . - i- ''THE CIRpUS/jCOWBQY';With Pathe:News;&; Serial

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', T H E ; ' L U 3 B Q C K : M O R N I N G A V A L A N C H E , S U N D A Y , , D E C . .14,. 1 9 2 4 . '.Th e s u i t i n g , fo r th i s co v e r ed1the e n t i r e sp ace o f o n e mamm o t h en -closed s tage .*

F l l M D M T U R D A Y T H EP A L A C E IS- the s t rong- i tne fade,out fo r -" UtK c ne w Palace b e i n g s u f - j "nevyss t of Harold 's":s'tfi;''.-.' :hol3V-'i t h e ' ' . iaaghingcst the. mir t h p f " t h e n a t i

( t h e - f a d e o u t f o r " Ho t Wat e r " t h e ]c o n t r i b u t i o n to!n a t i o n . . it was

E I SF E A T U R E D W I T HiS ili

Fr ida y ' a n d j S a tu rda y . : j t e n d w i t h ." w a s ' j u s t an ev e r y ! T h e r e iT h e r e is an old r a y i n g ' - i n s f iTh e p i p e o r g an being , insta l l ed i son e of ' t l t f i f i n e s t a n d most e x p e n s i v ein t h e s o u t h w e s t , r e p r e s e n t i n g " a n e x -p e n d i t u r e of $20,000.' - fii}\o\v' . ' w h o ' l o v e d h i s i b u s i n es s : - 'Always l e av e them-laugh- -Rea lrdi j j , ' th e value o f mu s i c in a:_ I...... i _ . - : _ - _ . , - , .-. . , , . g ut _ j t l iea tr 'e not mer e l y f r o m a i n u s i e a ls t a n d p o i n t but of i ts great v a l u e i ngi v i n< r l i f e to the p i c t u r e th e m a n -a g e m e n t of th e ne w P a l ace T h ea t r el ias given to the public ' an o r g a n , t h a tis u n s u r n a s s e d in its t o n a l < i u ; i l i t i e s ,being ab lo to ex p r es s an y of th e m u l -t i t u d e of emo t i o n s t h a t a ? - c p o r t r a y e don the screen.One o f the speiea l f ea t u r e s of the

pipe .organ is that i t a l l o w s the or-pramst to i n t e r r u p t al l . o f the latestsyncopated .snap jazz tunes with per-fec t t i me of h a r m b h y " . h a t ' i n so m u c h

t h en - t he- : t r o u b l e b eg an . t h e s i u a t i o n i n t o which th e p r i n c i p a l

;'an 'd which wil l r e p r e - j sr i ry to find a "cute" f i n i s h .eff.ftririg as an i n d e - "I f there were, m o r e p i ct m-i^ 'p roducer ;w h i ch offers .a l l k i n d sfoi\ mi r t h , b ecau se it

p i c t u r e s l ikethai, there w o u l d be less n eed o fcen so r s . "This is w h a t tw o m e m b e r sof the board o f. 'c'ensovs v h o m such ad- such m a t e r i a l s as h e mi g h t f i n d that ^as b eau t i f u l . dazzJing-. ' -h lza r-j w o u l d b^ su i t ab l e fo r use in the pic- 5jseem to h av e b een ' t u r e . Th e r e su l t is that i n n o partorpr inatcd , i s d e t e r m i n e d t o ( o f Mademoise l l e Mi d n i g h t " can thered i f f e r e n t ; b e t h e s l ightes t cr i t icism of 'theentirelyin ev e r y p i c t u rft she' clothes worn by M is s M u r r a y . - ' o f an yHer - n ew es t M e t r o p r o d u c - j o f t h e o t h e r memb er s of t h e co mp an yM i d n i g h t " w h i ch ! O l d M e x i c o tras n ev e r 'brought* to. h u sb an d , Robert Z Leon ard di- nc-r than i t has b een i n " Mad cmo i -.is just as d i f f e r e n t '. f r o m I t h e screen in a m o r e co lo r ful man-r o w as the- latter is f r o m se l l e " Mi d n i g h t . " S e t t in g s , charact-previous pictures. r^ atrd a l l d e t a i l s h av e b een w a t ch -Mi d i n sh t / ' I V l i s s f e d c a r e f u l l y w i t h th o r e s u lt t h a t ' t h eplays th& p o r a t - o ' a great] en t i r e p r o d u c t i o n " lias" the real at-the c o u r t , of Xa p o l e o n th e j n i o sp h e r e of t h f i S o u t h e r n co u n t r y .o f t h e d escen d an t of t h e 'in M e x i c o m a n y ! Elaborate EpisodeOne of the. m o s t e laborate- ep isodesB o t h t h e s e roles lead | of the p i c t u r e is a. p a r t y , in Mex i co

Used on the

Furnished by the

!!

1S 3S II

T he carpets t h a t adorn t h e . f l o o r s were sup-plied by us. Wha t we hav e-do ne for Mr. Lindsaywe .can do for yo u . .-There's a big sa t i s f ac t i o nw h e n it comes to f u r n i sh i n g a new home, in know-ing that .you have referred the . e n t i r e matter to :ahouse that has had over 70 years' experience inknowing how. .

O wr Contract Depa'rtrnent car. aid you in^ i n t e r i o r decoratingEmbracing a n y t h i n g f r o m cu r -tains to drape hangmgy clear down to f l o o r cover-ings. There is a particular way to.decorate everyh.ome-T-and.,you like to have them decorated tobest advantage. -Brides-to-be, .brides of yester-y e a r . Home-builders, apartment owaers, are .cor-dially tnvited to bring- us their problems. Vistf . uswhen you come to : Dallas. This -.year .we have

-spent $300.000 in new equipment to make thisthe finest-and largest store South of St. Louis. NoiTsodern appointment for e f f i c i en t service andc o m f o r t in shopping has been overlooked.

I'fe

'

g

1

\

wei ;e used on exterior '.and i n t e n p v ' PALACE THEATER B U I L D I N G .

L i n c o l n Varnishes were used where vnishes were needed.

It w i l l p a y y o u a s i t d i d M r . Lindseyu se Lincoln Paints an d Varn i shes .

* These paints are on sale at

LUBBOCK VARIETY

TH" S I G N "LANGUAGE OF

The ancient Egyptians had their crude heiroglyphics cut withous toi! in the solid r oc k; the tradesmen of early Europe advertised\vares by mcansi of ponderous wooden slabs wrought in various i-1 *",.. ' > " " ' - ' . ' ' ' ' ' - - ~. ' ~ - the abojigmes' or :jroxing America found expression through the medwierd designs: carved on the trees of virgin forests. From the beof t i me , signs have played a prominent part in the promotion,of tracommerce. .

Coming d own, to the early days when Lubbock was :a villagcrudely lettered sign boards su spended above the sidewalks arc witmemory of many who read these lines. That the Texlite Electrickeeping pace v/ith this constant evolution is evidenced by. theirmasterpiecesthe beautiful sign of the Lubbock Auto : Company, rerected and- that o f the Lind*ey.Theatre, whom % ve congratulate upoopening today-typifying as they do some of the very jhjghest exam.modern sign' craf lrnanship. .designed in Texas, made in Texas and in-by a Texas concern. .

II ELECTRIC fGN GQMPDallas - Texas.

f

CTIt r -rrTfiJ,,ir,y1Tff : rr?

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C O W A R D , " A J A M E S C R U Z EW I L L B E S H O W N A T T H EE W P A L A C E M O N D A Y A N D T U E S D A Y

TH E LUB80CK M O R N I N G A V A L A N C H E . S U N D A Y . DE C. 14 , 1 9 2 4

Fighting Coward", a Cruzew i l l bp f e a t u r e d a t theM o n d a y and Tuesday,2 3 r d , ac c or i l j i igC l i f f C. Lindsay.p i c t u r e i s one of th f . h c t i d l i n -L u b h o c k forof Pa lace pa tronsarg,, a u d i e n c e s d u r i n g t l i e f o u rth e tw o c l a y s run a re as -C r u z e ami his en t ire c ohi -of actors , uctress .es , e lec tr ic iansc a m e r a m e n , e x t r a s e t c . ,o v t r h m U n di sUi n ce of .1,300f r o m H o l l y w o o d to N a t c h e z ,for scenes f o r - t h e ne w Pum-p i c t u r e , "The'Fighting Cow-. ' ' . ' ' 'a short distance'o/ the his-

s o u t h e r n c i l y , th e man . who"The Covered \Vgon, Hol -"Kuj igle* of l l 'Ml G a p , " "Toan d oi l ie r S U C C X - S K C S ,the e x a c t l o c u t i o n s r - a l l e d fo rBooth T a r k i n g i o n story one. l i t e be-fore thp C i v i lRea l ol d f u u t h e r u i n n n s m n s ,lovecs an i l p l a n t a t i o n saa ihe baeUi r r om ui for thea c t i o n .t u r n e d out to a mr.n tothe d i rec tor in m.iking h is nov.-a f a i i b f u l m o t i o n p i c t u r eof l i f e in the S o u t h a b o u tC r n z e h.ts os tnbl i s hc d n r e j > -t h e n o t a b l " casts of hisand the !|st of p layersa p p e a r in "The Fight ing Cow-is of the s a m e b r i l l i a n t char-as th p rosters cf "The Cover-nn d the rest.Torrencc, - M a r y * Astor.Bccry. .Phy l l i s Haver and Cul-ap.d i i Are f e a t u r e d i n the p i c -Others i n c l u d e C a r m e n P h i l -B r u c e Cov .ington, . Helen D u n -Frank Jopnsson . _/; 'lis.i '.t lje i '?ff!e"af Tain Rui r i -southern b o r n b u t n o r t h e r nwh o returns to his h o t m ; in thean d becomes engaged to his!lie encoun te rs the terrible!code whic h prev ai l s , and of *he is igno rant. He is chal-

tu n duel by a r i v a l f or theh a n d , and re fuses because hebel iev es thai thin is just a po-orn i of. murder, lie is d r i v e nhis h o m o n n d deserted even bys tory c.f his f i n a l t r i u m p h an dof n new lov e forms onee 5 t rontes l out to sn y strangestever f i l m e d .Beery, m o t i o n p ic ture , "badp l a y s the wickedest role in hisscreen career."Blackle," hu i* of f k- i s l iy -c rc dw i t h - ( h e k i l l i n g of e ighteen m ene la tes t . la rnc? Crux.e I ' . - i ramoi int !"Tho F i g h t i n g Cfnvp.rd."'-e story by Boath Tarkington,phiro in 18J8, when the d u e t -V T B * s t i l l act ive In U n i t e dand w h e n it wn s pos.p i c t u r i z a t i o n of E l i n o r G l y n ' s lov estory, "His Hour" has t he rare dis-t i n c t i o n o f b e c o m i n g a s uc c e= cthrough f irs t be ing a f ai lure.Several years -ago, th e director,b'dney Franklin, made a test p ic tureof her an,d a f t e r v i e w i n g it, to!d her.she could never make ;i succes s o f lscreen acting, du e to the fact thatshe photographed so b a d l y .Sh e t h e n appeared on the stagew i t h George Arliss in "The G r e e nGoddess" . a n d again t r ied pictures,f i rs t p laying a bit part and then alarger role. Finally, she wa .s broughtt o t h e a t t e n t i o n o f E l i n o r G l y n , thenabout to cast "Three Weeks" andshe made such a strong impress ion {u p o n the authoress, that she was im -media te ly engaged for the role ofthe Q u e e n .A l w a y s she has had to b a t t l e w i t hthe thought that she was dest ined tobe a: fa i lure , and it has o n l y beensince the m a k i n g of th e first G l y np i c t u r e that she has had c o n f i d e n c em herse lf ."I t h i n k djscouragemeiit is thec r u e l e s t th ing" in the world," s a y -

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-'-:S / ? * * . - ' .*u/.vv/ V" -*V? TH E L U B 3 Q C K M O R N I N G A V A L A N C H E , S U N D A Y / D E C . H;. 1'92^ ;;, ;

Progressive Owner, J. D, LINDSEY-4ne BuildAnd the Eff icent Manager, ;G . C .

:The Palace 'Theatre is not. only worthy of i ts name bu t it - is worthy ^of the praise or all the South Plains. It bespeaks emphatically the fa i thof the owners i n t h e ' f u t u r e o f Lubbock an d this territoiy. olt, provesth e desire to serve it s patrons in the f u l l es t measure. ' - ' ' , ' - ' - ' ' .

It is with pride that we speak o f ' o u r part in the operation of thisthe Plains' f in es t theatre, that of f ur n is hin g th e electric current fo r th eoperat ion .of--tlie picture machines. -/Shis is not a small thing f or upon

.:the strength an d regu la r i ty , of t h a t - c c u r r e n t depends it s reputation as a'Picture Hous e of the f i nest character. . - "

In The Future O

''."*": ir. "I W t i - * * ; >

5 - ' ' 7 - ;. :- ' ' - ' K ^ ' ' . , - : - - .

- . : / ; - , :^V^V. - C-.-. . ' . " . - . . . : - - . - . . : . . ; - . . . " '^ v v : - / : . = ' - : . - ? , . . - .. ' t vi-vrV

Th e erection^ an d operation of a picture house of .the magiiitude oftbe Palace is a credit to any City in West Texas-^-it. emphasizes vth espirit of progress. This com pan y, :too, believes ;in leadership^and at-;tempts to maintain it thru the operation of the best Electric Light Plant* . - . ' " ' . - _- - - _ - - *-* \- ' - - ; - ' . . - - -in the West. Our plans f or the .Greater Lubbock is now under w ay andin on e year f r o m today all ;the Plains ca n point to our plant in:Lubbockas:one that expresses supreme fa i th in West Texas and an u nl i m i teddesire to maintain lea d ershi p . ~ ; .

* .

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*..,-

HI . NO. 40 . U..LLXJBBQCK, LUBBOCKH E A L T HHe a l th A sso c i a t i o n )

F R U I T AN D H E A LT HBy D r . J o h n H a r v e y K c l l o gy m a k i n g a , p r o p e r se lec t ion ofH is possible t o c o n s t r u c t ^q u i t e c a p a b le of K u s t a i n i n ?fo r an I n d e f i n i t e p e r i o d . S u c hn a tu r a l l y i n c lu d e n u t s .lp i h o o p in io n f o r m e r ! vf r u i t s an d f r u i tare, no t " o n l y ; 'not i n j u r i o u s ' i< ' f rom g o u t y o rh -of acidos is , but are h i g h ly b e n -

apple juice are ofd i e t i e va l ue . T a k e n f ree lylaxi t ive , espec ia l ly w h e ne mp t y s to m a c h .a p p l e ju i ce is e x -wholesome. The b o s *fo r t a k th p ^ a r e o n e - h a l f h o u reach m e o l .e o r a n g e :is . one of N a t u r e ' sg if ts, to ma n . A r a n f f e j u i - ef o o i i in a m opnce quoted by ,a . - . m an m u c h repute: "If you c annot save y o u are a f a i l u re y o u may think: hy o u are not, but you might as w e l F d r o p out, the seed of success is no't-you!" Icou can tell whet her yqu ' ; a r e a fa i lure o r not have y o u f o rm et h e habit o f saving?, . . ' " ' . ; , : . . :We do not have to go to other cities,or states to f ind successful m e n w e have them right here in L ubboc k . This is well demonstrated in t hopening of the n ew PALACE THEATREA $100,000 projeJ.. D.Lmdsey, the builder and o w n e r has succeeded in li fe by cultivatinth e habit o f thrift . S pend i ng lessi t han he earned combined w i t h goobusiness judgment .are th e direct causes of his success in life. The hait of saving is the hardest in i ts inceptionafter y ou have once begun i teasy to cont inue. Start a saving a cco u n t It w i l l pay dividendwhile y o u sleep. Start straight u p ; th e ladder of success today. W e pa4 ; pe r cent on savings. : : ^ rThe O p e ni ng - o f - . , . - . - . - . .,-, * ^ - _

1is just another e v id e n ce of the co n t i n u e d b u i l d i n g and prosper i ty oL ubboc k . Th i s bank congratulates the progressive builder in his neundertaking and wishes him mucli success.Thu bank wi.he* iU many depptitors avery merry Chritm and mathe good cheer and prosperity; continue throughout the coming year

M Tlie B a n k M a ^ f i ^ B i g b y He l p in g Otliers!'