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Lucid Brochure 2016

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BEAUTIFUL, INTERACTIVE VISUALISATIONS
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Page 1: Lucid Brochure 2016

BEAUTIFUL, INTERACTIVE VISUALISATIONS

Page 2: Lucid Brochure 2016

CONTENTS

WHAT WE DO

THE AREA

THE DEVELOPMENT

THE RESIDENCES

PLATFORMS / USES

SUMMARY

Page 3: Lucid Brochure 2016

WHAT WE DO

Page 4: Lucid Brochure 2016

LUCID SOLUTIONS ACHIEVE EARLIER, HIGHER VALUE SALES.

Lucid is an interactive, architectural visualisation company.

Promoting and selling property pre-completion is challenging. People find

it hard to truly appreciate and visualize future spaces. Conventional floor

flans, models and CGIs are limited and passive.

So Lucid provides a modern solution. We create beautiful, interactive 3D

visualisations. Visualisations that reveal much greater spatial and design

detail.

Clients are now able to actually see and fully appreciate the vision.

The most important features are instantly accessed and accentuated.

Clients can even gain a greater sense of ownership through

customisation options.

These interactive solutions significantly improve understanding and

confidence. Earlier and higher value sales are achieved.

Page 5: Lucid Brochure 2016

TAILORED TO YOUR NEEDS

Lucid creates bespoke solutions to support the sales approach.

When making Residential investment and purchase decisions

it’s important for Clients to understand and get excited by the

key benefits of the broader Area, the Development and the

specific Residences.

Lucid solutions provide instant information and inspiration on these

three stages. This can be a compelling mixture of visual aesthetics

and technical information For example luxury interior design,

breathtaking views or nearby transport links.

Clients can also favourite and screen capture relevant views.

Creating a take home digital brochure that’s unique to them.

The final product is well branded and extremely user-friendly. It can

be distributed globally and instantly to sales teams or directly to

Clients on a variety of digital platforms.

AREA

DEVELOPMENT

RESIDENCE

Page 6: Lucid Brochure 2016

AREA

It’s important for Clients to quickly understand

and appreciate the key benefits of the area that

surrounds a development. It’s connectivity, culture,

services, historical significance. Lucid’s Solutions set

the scene. They allow users to instantly access the

information that’s important to them.

Page 7: Lucid Brochure 2016

INTERACTIVE 3D OVERVIEWS

A detailed digital 3D Model of the entire Area. Spin around, zoom in and click on the model to access additional area information. Specific 3D “hero” areas/buildings can also be modeled in detail.

BUILD TIMELINE

Watch the area, infrastructure and routes grow over time. The key phases of the build take place as the timescale slider is moved.

360 DEGREE CGI

View an entire 360° visualisation of the most attractive and compelling locations within the Area. Click on the image to access additional information.

INTERACTIVE AREA MAPS

Click on overhead photographs, graphics and satellite Imagery to access key information.

Interactive Area Map

Page 8: Lucid Brochure 2016

EXAMPLE INFORMATION LAYERS:

• Transport routes, stations, travel times to key destinations.

• Restaurants, bars, hotels, shops.

• Schools, hospitals.

• Leisure and recreational facilities.

• Demographic and education data.

Interactive Area Maps

Page 9: Lucid Brochure 2016

Developments offer a variety of impressive benefits.

Clients should be able to fully appreciate the

Development vision. Lucid’s solutions present the

design, materials and services exceptionally clearly.

They create enthusiasm and momentum.

DEVELOPMENT

Page 10: Lucid Brochure 2016

BUILDING AND RESIDENCE SELECTOR

Instantly access information such as floor space, no’ of bedrooms, services, prices. Clients can select Residences that match their criteria and save/share a favourite list.

AUGMENTED REALITY

Transform static 2D plans into detailed, interactive 3D Models. Spin around, zoom in and click to alter the model.

Residence Selector

Page 11: Lucid Brochure 2016

INTERACTIVE 3D OVERVIEWS

A detailed digital 3D Model of the entire Development. Spin around, zoom in and click on the model to access additional information. Specific 3D “hero” buildings can also be modeled in detail.

360 DEGREE CGI / CGI

View an entire 360° visualisation of the most attractive and compelling areas of the Development. Click on the image to access additional information.

BUILD TIMELINE

Watch the development, infrastructure and routes grow over time. The key phases of the build take place as the timescale slider is moved.

Interactive 3D Overview

Page 12: Lucid Brochure 2016

RESIDENCES

Clients want to fully understand their new investment

or home. To appreciate the considered design and

quality of finish. These details are now presented

in a clear and compelling way. Compositions,

Textures, Lighting and Furniture are carefully

selected. Residences can also be easily customised.

Excitement and confidence increases.

Page 13: Lucid Brochure 2016

CLIENT CUSTOMISATION

Clients are able to select options and see how their choices influence the room design. Change flooring, furnishings, furniture, room layout and lighting conditions.

REAL VIEW INTEGRATION

360° HD Photography of real views. These can be taken at every future floor level. When integrated with a 3D model Clients can see their actual view from the window of their future residence.

INTERACTIVE 3D OVERVIEWS

A detailed digital 3D Model of the entire Residence. Spin around, zoom in and click on the model to access additional information on the space.

Interactive 3D Overview Real View Integration

Client Customisation

Page 14: Lucid Brochure 2016

360 DEGREE CGI / CGI

View an entire 360° visualisation of the most attractive and interesting areas of the Residence. See the interior quality in exceptional detail. Click on the image to access additional information.

3D WALKTHROUGHS

Realistic, interactive 3D walk-throughs of furnished residences. Viewers can move through the models and appreciate the spatial and design details.

SUNPATH ANALYSIS

Select any time of day and watch how the sun’s position influences the light within the space.

AUGMENTED REALITY

Transform static 2D plans into detailed, interactive 3D Models. Spin around, zoom in and click to alter the model.

Page 15: Lucid Brochure 2016

PLATFORMS / USES

Page 16: Lucid Brochure 2016

PLANNING

Lucid Solutions present a clearer and comprehensive

visualisation of future intentions. They are therefore

ideal for:

• Planning Meetings

• Design Presentations

• Public Consultation

• Verified Views

• Sunlight Analysis

PLATFORMS

Lucid solutions can be viewed on a range of digital

platforms:

• Phone

• Tablet

• Computer

• TouchScreen

• Virtual Reality

SALES AND MARKETING

• Distribute solutions and updates instantly to Global

sales teams and Clients.

• Provide teams with an effective and portable sales

tool in their hands. Solutions can link with existing

sales systems.

• Create Interactive Marketing Brochures.

• Clients can select residences that match their criteria

and save a favourite list.

• Create immersive and Interactive Marketing Suites

and Exhibitions. Solutions can be integrated with

large HD touchscreens and tablets.

• Virtual Reality. Clients can wear comfortable

headsets and fully immerse themselves in virtual

environments. They can look, walk around and

interact with the future Development and Residence

without having to physically visit the site.

Page 17: Lucid Brochure 2016

MARKETING SUITE INTEGRATION

1. Residence selector

2. Client customisation

3. 3D Walk-throughs

4. Augmented reality

5. Realview integration

Page 18: Lucid Brochure 2016

SUMMARY

Page 19: Lucid Brochure 2016

SOLUTIONS

Interactive3D

Overviews 360 DegreeCGI /

Standard CGI

SunpathAnalysis

AugmentedReality

3DWalkthroughs

InteractiveAreaMaps

RealView

Integration

ResidenceSelector

ClientCustomisation

BuildTimeline

USES PLATFORMS

Planning

DevelopmentConsultancy

Sales &Marketing

INCREASED UNDERSTANDING AND CONFIDENCE LEADS TO EARLIER AND HIGHER VALUE DECISIONS

Page 20: Lucid Brochure 2016

CONTACT

Lucid Environments

18-21 Corsham Street

London

N1 6DR

[email protected]

+44 (0) 7917 585 921


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