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    LUCKY CEMENT

    LIMITED

    007

    Annual Report

    2010

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    REPORT ON:

    ANALYSIS OF FINANCIAL

    STATEMENT(LUCKY CEMENT LTD)

    PREPARED BY:

    IMRAN ALI FA10-MB-0188

    SUBMITTED TO:ZARTASHIA KIRAN IMRAN

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    ACKNOWLEGEMENT

    Perfection was the watchword we had in our mind when we started working

    on this project. However people generally agree that man can only strive to

    approach excellence but never actually achieve it. Exquisite perfection is

    rather a trait of God, and by his grace, we have tried very hard to make this

    report an excellent one.

    I would like to thank Ms. Zartashia Kiran Imran for her assistance,

    guidance & instructions; she gave to me in the friendliest manner through

    out this report, which could not have been successful without her dedicated

    attention & guidance.

    I tried out my best to collect appropriate information for the completion of

    this report. I am grateful to my teacher for providing me such a practical

    oriented chance to explore new dimensions and enable me to understand the

    latest world business situations.

    Once again, I am thankful to all the people who have been involved in the

    completion of this report directly or indirectly

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    LUCKY CEMENT LIMITED

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    The VisionWe envision being the leader of the cement industry by

    identifying and capitalizing on new market opportunities,

    meeting expectations of the stakeholders, contributingtowards industrial progress and sustainable future, whilebeing responsible corporate citizens.

    The MissionOur mission is to expand our business network by

    forming strategic alliances in the global market. Weendeavor to equip our business with the latest technology toproduce quality cement while conserving energy andreducing CO2 emission to reinforce eco-friendly businesspractices; thus meeting international standards.

    The Strategies

    At Lucky Cement, we work together to achieve the followingstrategies:

    Market PenetrationWe believe in depth and width expansion, and have

    therefore broadened our horizons to do business globally.

    Supporting DiversificationDiversity is our "strength". From producing a variety of

    cement brands, providing a range of logistics and transportationsolutions and catering to a variety of markets globally, we haveachieved it all.

    Technological Advances

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    At Lucky Cement, we keep ourselves in line withtechnological advances to further improve cement quality andproduction methods to achieve optimum efficiency.

    Human Resource SignificanceWe value our Human Resources for providing a frameworkthat serves as a guiding force for the organization as a whole.

    Production EdgesWe employ the latest production techniques and the finest

    quality of raw materials to ensure optimum efficiency at allstages of production. The efficiency and the effectiveness of ourproduction method(s) help us compete in the market and meetthe growing demands of our customers.

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    LUCKY CEMENT LIMITED

    Core Values

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    LUCKY CEMENT LIMITED

    CEMENT INDUSTRY

    Introduction:

    Cement is a key infrastructure industry. It has beendecontrolled from price and distribution on 1st March, 1989 anddelicensed on 25th July, 1991. However, the performance ofthe industry and prices of cement are monitored regularly. Theconstraints faced by the industry are reviewed in the

    Infrastructure Coordination Committee meetings held in theCabinet Secretariat under the Chairmanship of Secretary(Coordination). Its performance is also reviewed by the CabinetCommittee on Infrastructure.

    Capacity and Production:

    The Pakistan Cement Industry was under pressure due toover capacity. The demand in domestic market has shownpositive growth of 16.6%. The industry sold the highest evercement in the history of the country with 23.53 million tons ofcement dispatches.

    The growth in domestic demand is due to private sectorspending and also on back of the recovery of rural economy dueto higher agriculture support prices offered by the governmentof Pakistan. Having said that, the prices still remained verydepressed during this financial year.

    Exports:

    However the export of cement by sea will be underpressure due to increase in cement capacity in the region. Onpositive note, the demand in Afghanistan has increased andhopefully in the coming financial year, it may touch 5.0 million

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    tons. The industry is still facing challenges due to over capacitywhich will keep the domestic prices under pressure.

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    LUCKY CEMENT LIMITED

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    LUCKY CEMENT LIMITED

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    LUCKY CEMENT LIMITED

    Comparison of both EPS

    We can see the situation of EPS of both years in 2009 and 2010. Now we can makeout the difference of both types of EPS. When we observe the EPS in 2009 it was 14.21 ascompared in 2010 it was 9.70 it is due to decrease in sales of about 6.92% as compare to2009 sales on the other hand the increase in expenses also decrease the net profit andultimately decrease the EPS of 2010.

    This EPS represent the true figure and shape of the company where the company

    stands right now.

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    LUCKY CEMENT LIMITED(Amount in 000)

    LIDUIDITY RATIO

    Current Ratio:

    = Current AssetsCurrent Liabilities

    Year 2010 = 6,871,464 = 0.71

    9,641,691

    Year 2009 = 7,857,942 = 0.869,098,678

    INTERPRETATION:-Current ratio shows the relationship between current assets

    and current liabilities. In other words it shows how many currentassets a firm has in order to cover its current liabilities. CurrentRatio of 2009 is well due to falling in current liabilities anddecrease in current assets and it shows 0.86 : 1 as compare to

    the current ratio in 2010 which is showing a decreasing trendand shows 0.71 : 1 which is not as good sign for the company.

    Quick Ratio (Asid Test Ratio):

    = Current Assets - Stock

    Current Liabilities

    Year 2010 = 6,871,464 - 60 8,813 = 0.659,641,691

    Year 2009 = 7,857,942 - 1,196,608 = 0.739,098,678

    INTERPRETATION:-Quick ratio is same like current ration but its shows the

    relationship between current assets after excluding stocks andcurrent liabilities. In other words it shows how many more

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    liquidate assets a firm has in order to cover its current liabilities.Quick Ratio of 2009 is well due to falling in current liabilities anddecrease in current assets and it shows 0.73 : 1 as compare tothe current ratio in 2010 which is showing a decreasing trend

    and shows 0.65 : 1 which is not as good sign for the company.

    PROFITABILITY RATIO

    Gross Profit Margin:

    = Gross Profit x 100

    Sales

    Year 2010 = 7,978,861 x 100 = 32.56%

    24,508,793

    Year 2009 = 9,811,266 x 100 = 37.26%

    26,330,404

    INTERPRETATION:-Gross profit Margin ratio shows the relationship between

    gross profit Margin and sales. In other words how much amount

    firms receive excess to cost of goods sold. Gross profit Margin of2009 is very well due to falling of cost of good sold of LUCKYCEMENT LIMITED was receiving 37.26% gross profit Marginwhich was very sufficient, because in 2010 LUCKY CEMENTLIMITED is receiving only 32.56% so due to lower or lowest ofgross profit Margin we can say this is worst for entire company.

    Operating Profit Margin:

    = Operating Profit x 100Sales

    Year 2010 = 4,242,570 x 100 = 17.31%

    24,508,793

    Year 2009 = 7,217,493 x 100 = 27.41%

    26,330,404

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    INTERPRETATION:-Rate of Operating profit explain that how much you obtain

    after deducting distribution and administration activities of firm.Operating profit of LUCKY CEMENT LIMITED in 2009 is quiet

    better as compare to 2010, so rate of operating profit in 2010 is17.31%, but in 2009 situation was very full resonance ascompare to 2010.

    Net Profit Margin:

    = Net Profit x 100

    Sales

    Year 2010 = 3,137,457 x 100 = 12.80%

    24,508,793

    Year 2009 = 4,596,549 x 100 = 17.46%

    26,330,404

    INTERPRETATION:-Rate of net profit explain that how much you obtain after

    competition of all activities of firm. Net profit shows the realgrowth and performance of LUCKY CEMENT LIMITED, becausestake holders are interested in companys profit. So LUCKY

    CEMENT LIMITED situation in 2009 is better as compare to2010, so rate of net profit in 2010 is 12.80%, but in 2009situation was very much better as compare to 2010.

    Return on Total Assets:

    = Net Profit x 100

    Total Assets

    Year 2010 = 3,137,457 x 100 = 8.19%

    38,310,244

    Year 2009 = 4,596,549 x 100 = 11.97%

    38,392,362

    INTERPRETATION:-Rate of return and total asset shows that how much income

    LUCKY CEMENT LIMITED firms earns with reference to total

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    assets. Return on total assets can be calculated by the help ofnet income so net income of 2009 was good as compare to 2010so return on total assets was seem to be better as compare to2010. So return on total assets is tending to be worst as

    compare to 2009.

    Return on Common Equity:

    = Net Profit x 100

    Total Shareholders Equity

    Year 2010 = 3,137,457 x 100 = 12.50%

    25,095,929

    Year 2009 = 4,596,549 x 100 = 19.77%

    23,251,972

    INTERPRETATION:-Rate of return on Common equity shows that how much net

    income receives with reference to share holders equity. In 2009situation of return on share holders equity was very well,because it was positive and then it has DIFFERENCE as compareto 2009. But now in 2010 it is slightly different condition in

    current year due to significant changes in companys policiesdue to various reasons. Company profit ratio is fall in this year.

    ACTIVITY RATIO

    Inventory Turnover:

    = Cost of Goods Sold

    Inventory

    Year 2010 = 11,147,366 = 18.31 times

    608,813

    Year 2009 = 20,737,216 = 17.33 times

    1,196,608

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    INTERPRETATION:-Inventory turnover ratio shows that how many times the

    stock is used through the cost of goods sold and higher theconsumption shows higher profitability. Inventory Turnover of

    2010 is very well and was 18.31 times as compare to 17.33times in 2009.

    Total Assets Turnover:

    = Sales

    Total Assets

    Year 2010 = 24,508,793 = 63.97%38,310,244

    Year 2009 = 26,330,404 = 68.58%

    38,392,362

    INTERPRETATION:-Rate of return and total asset shows that how much income

    LUCKY CEMENT LIMITED firms earns with reference to totalassets. Return on total assets can be calculated by the help ofnet income so net income of 2009 was good as compare to 2010

    so return on total assets was seem to be better as compare to2010. So return on total assets is tending to be worst ascompare to 2009.

    Payable Days:

    = Accounts PayableAnnual Purchase / 365

    Year 2010 = 63.16%

    Year 2009 = 68.79%

    INTERPRETATION:-

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    Payable days ratio shows the number of day in which thecreditors were paid by the company. As the number of daysincreases shows the improvement in cash cycle of the company.

    DEBT RATIODebt ratio:

    = Total Liabilities

    Total Assets

    Year 2010 = 0.34

    Year 2009 = 0.39

    Time Interest Earned Ratio:

    = Earning before interest & Tax

    Interest

    Year 2010 = 7.45 times

    Year 2009 = 5.83 times

    Debt to Equity Ratio:

    = Total Debts.Total Equity

    2010 = 0.53 times

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    2009 = 0.65 times

    MARKET RATIO

    P/E Ratio:

    = Market Price per ShareEPS

    Year 2010 = 6.40

    Year 2009 = 4.12

    Cash Dividend Per Share Ratio:

    = Dividend

    Total Shareholders Equity

    Year 2010 = 4.00

    Year 2009 = 4.00

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    LUCKY CEMENT LIMITED

    POTENTIAL EXPENSES IN 2010 AS COMPARED TO2009:

    DISTRIBUTION COST 2010 2009 Difference

    (Rupees in 000)

    Salaries and benefits 42,490 35,765 6,725

    Communication 3,499 3,250 249

    Logistic and related charges 3,233,415 2,267,954 965,461

    Loading and others 28,472 29,285 -813

    Travelling and conveyance 2,518 1,340 1,178

    Printing and stationery 812 771 41Insurance 10,897 10,322 575

    Rent, rates and taxes 6,537 6,361 176

    Utilities 1,298 822 476

    Vehicles running and maintenance 7,002 5,951 1,051

    Repairs and maintenance 8,597 549 8,048

    Fees, subscription and periodicals 606 107 499

    Advertisement and sales promotion 9,713 4,465 5,248

    Entertainment 580 465 115

    Depreciation 73,570 58,952 14,618

    Others 3,041 1,478 1,563

    TOTAL DISTRIBUTION COST 3,433,047 2,427,837 1,005,210

    ADMINISTRATIVE EXPENSES 2010 2009 Difference

    (Rupees in 000)

    Salaries and benefits 110,914 81,089 29,825

    Communication 6,503 6,239 264

    Travelling and conveyance 9,353 6,415 2,938

    Insurance 1,268 1,311 -43

    Rent, rates and taxes 2,298 1,577 721

    Vehicles running and maintenance 10,034 8,438 1,596

    Printing and stationery 6,731 4,142 2,589

    Fees and subscription 7,102 8,214 -1,112

    Security services 1,708 1,430 278

    Legal and professional 8,638 9,215 -577

    Transportation and freight 329 242 87

    Utilities 5,542 3,833 1,709

    Repairs and maintenance 6,870 8,444 -1,574

    Advertisement 1,238 173 1,065

    Donations 104,046 6,872 97,174

    Auditors' remuneration 1,481 1,112 369

    Other auditors' remuneration 5,279 3,852 1,427

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    Depreciation 10,197 11,264 -1,067

    Amortization 1,466 - 1,466

    Others 2,247 2,074 173

    TOTAL ADMINISTRATIVEEXPENSES 303,244 165,936 137,308

    RECOMMENDATION

    Our recommendation is company should reduce the spending policybecause particularly in 2010 company spent a lot in these unpaid areas

    Export logistic and other charges

    Travelling and conveyance

    Legal and professional

    Vehicles running and maintenance

    Advertisement and sales promotion

    Printing and stationery

    Repair and maintenance

    These are expenses where company has been expenditure a lot which is notgood for company.

    Export logistic expenses are very high as compare to preceding year.

    That is not so much encouraging at the right moment.

    Travelling and conveyance are increasing as compare to last yearand company should look after the expenses occurred in this headshould be justifiable and in favor of the company.

    Legal and professional expenses are being paid by company. Firstcompany are not in position to give us profit and company managementinvolve in certain situation that paying this type of expenses which is onlyreduce the profit level in company.

    Vehicles running and maintenance will be increase as the travellingand conveyance increases but the company should take correctiveactions to control on these costs.

    Advertisement and sales promotion is the essential part ofpromoting product like cement. But it is also very shocking forstockholder of this company that company placed so many amounts on

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    advertising as compare to last year but volume of sales is lower then2009. Its mean company didnt use their amount at right time and rightplace thats way this advertising is not performing well for companyfuture.

    Printing and stationery is also showing increasing trend as compareto last year it shows that there can be a misuse or wastage while doingthe printing of the office documents and stationary.

    Repair and maintenance in distribution costs is getting very high ascompare to preceding year and showing alarming signal to the company.

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    LUCKY CEMENT LIMITED

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    RECOMMENDATION FOR LUCKY CEMENT

    LTD

    Throughout previous years the performance of the organization is good. Itsdynamic year is 2009 as its earning per share and dividend per shares is alsoincreasing. But in 2010 company assets is increasing as compare to 2009 ascompanys performance was going good in 2009 but in 2010 performance wasquiet worst. I want to recommend some new ideas to be a leading Company inPakistan.

    Policies of company:-

    The company should revise its policy regarding their weak area because some

    ratios indicating that company is suffering from the worst condition.

    Raw material:-Company should buy raw material as low as possible to increase its grossprofit.

    Current Assets & current liabilities:-Company should maintain its current assets to paying its current liabilities.

    Reduce cost and improve Revenue:-Company should minimize its product cost to increase its sales for regulating

    the product in market.

    proper utilization of resources:-Company should properly utilize its assets to generate more sales.

    Finance cost:-Company should borrow in less interest rate, by this company pay less interestexpense and maintain its cash transaction.

    Improve export level:-Lastly I would like to recommend that the company needs to expand itsoperation by new launches and exploring new countries for export.

    Control the expenses:-Company must control the expenses which are biggest and challenging task forcompany to reduce it. Because this is significant reason of falling profitsituation of LUCKY CEMENT LTD.


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