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Welcome
GAMS
General Airline Management Simulation
Franzen Airline Management Training
in cooperation with:
Lufthansa Consulting
A simulation developed and designed by
Lufthansa Consulting
and
Unicon Management Systems
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General Airline Management Simulation
Pilots train using simulators -why not managers?
The General Airline Management Simulation (GAMS) is a computer- based simulation with the aim of developing airline management skills.
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About this presentation
Overview
Scenario
Seminar procedure
Decisions
Results
Planning Tools
News & Information
Feedback
This presentation is designed to inform you about the key issues of GAMS. You will have the choice between a comprehensive overview or the possibility to look closer on special items. The menu on the left side will give you the options.
Please make your choice and press one button
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About the simulation
GAMS is designed to train managers and potential managers of the air traffic and air traffic related industries in how to manage an airline.
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Scenario
GAMS is a computer simulation reflecting 3 to 5 airlines competing in the same market.
Teams start from an initially identical position, taking over management functions for their virtual airline.
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Interacting Decision Variables
GAMS is mainly built on four interacting decision variables:
Teams can only influence decisions within their company, but have to take into consideration the other three variables at the same time.
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The route system
The simulated airlines have their base in Frankfurt and operate on 4 different routes in hub-and-spoke system.
All airlines transport passengers and cargo.
Opening new routes is not possible, but focussing on single routes or target groups is.
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External Influences
Nearly all external influences which can affect real airlines can be simulated with GAMS:
$We are on StrikeSlots
slot limitations strikes currency fluctuations bad weather
conditions ...
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The seminar procedure
GAMS is simulated over several periods. After a briefing and introduction into the system the procedure follows a circle:results
decisions simulationbriefing
data
data
decisions simulation results decisions ...
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Decisions to be taken
Teams fill in all relevant decisions in the participant system.
On the following pages you can see 3 out of 5 decision registers that participants have to fill in.
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Decision Data Market 1 Destinations
Decisions about:
advertising sales promotion sales
representatives market research
reports
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Decision Data Market 2 Routes
Decisions about:
prices service public relations call for tender open tenders
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Decision Data Aircraft
Decisions about:
frequencies checks purchase/sale
of aircraft charter in and
out suspension of
operation
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Results
After a period has been simulated the results of the period can be generated in form of various reports.
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Example: Route Results
Participants can analyse route results by different
profit contributions !
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Example: Market Report
Demand, turnover, and load factors are shown for each route and both cargo and passengers !
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Planning Tools
To gain more accurate information GAMS offers two powerful planning tools:
precalculation testmarketing
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Planning Tools: Precalculation
Within this interface participants can take all their decisions plus an assumption about the expected demand.
Under this assumption teams can generate all reports giving an exact overview about all cost involved and information about the relationship between cost and expected turnover.
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Planning Tools: Testmarketing
The testmarketing allows to predict the effects of each single marketing instrument on every special market sector in a range of +/- 10%.
The results help to create a sensitive marketing-mix.
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News and Information
Actual news and information can be published in every period and have always the possibility to influence the existing scenario.
In addition teams receive extra news in form of press releases announcing actual developments of politics and the market.
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Feedback of participants
At the end of each seminar participants reflect their performance as airline in a short presentation.
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Feedback of instructors
Instructors give their feedback in a final presentation supported by a selection of more than 60 different graphics.
Offer Passengers (seats)
0
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
0 1 2 3 4 5 6 7 8 Period
Seats
Demand
Company 1
Company 2
Company 3
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GAMS seminars were carried out with participants from:
AerospatialeAir AsiaAirbus Industries ToulouseAir Canada Air ChinaAir FranceAirline BusinessALENIAAir New ZealandAll Nippon AirwaysArabella Hotel ConsultAsia Pacific AirAsian ShippingAugsburg AirwaysAustrian Airlines
BAE SystemsBangkok AirwaysB. L. A. S.Bombardier Regional Aircraft Div.British Aerospace
Cathay Pacific AirwaysCargolux Commercial AirwaysCopenhagen Airport
Daimler Benz Aerospace AirbusDassault AviationDelta Airlines
INESCInterot Airways
Jet Airways (India)KLM Royal Dutch Airlines
LOT Polish AirlinesLTU SüdLuftfahrtbundesamtLufthansa CitylineLuxair
Manchester AirportMasAIr Cargo AirlineMeier's Weltreisen Merpati Air Mexicana Airlines
NORDAM Group
Ogilvy & MatherOGMAOlympic AirwaysOman Aviation ServicesOnur Air
Philippine AirlinesP.T. Airfast Indonesia
Rockwell CollinsRolls-Royce
Saab AircraftSAETASaudi Arabian AirlinesSASSempati AirSerunting AirSichuan AirlinesSNECMASouth African Express AirwaysSpanairSteigenberger ConsultingSunExpress
Tampa AirlinesTower AirTransportes aereos pegaso
United AirlinesUniversität Köln
Varig
Xijiang Airlines
Yemenia Yemen Airways
Yunnan Airlines
Delta Air RegionalflugDeutsche Lufthansa DG BankDHL Worldwide Express
EDSEdec CorporationEmbraerEmirates AirlineseuresasEurocopter DeutschlandEuropean Investment BankEuropean Business School
Fachhochschule BraunschweigFachhochschule HeilbronnFachhochschule MünchenFachhochschule KölnFachhochschule WormsFinnairFlughafen DüsseldorfFlughafen FrankfurtFlughafen WienFokkerFrere Cholmeley
Gambia Airways Grand Air Philippines
Hainan Airlines
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Dr. Wolfgang FranzenTel.: +49 7351 29 691Fax: +49 7351 31 017e-mail: [email protected]
Airline Management TrainingDr. Wolfgang FranzenKoehlesrain 9288400 BiberachGermany
Are you interested?
We offer GAMS as:
open seminar or in-house seminar
Please contact us:
Contacts
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Thank you!