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Luke BryanTailgates and Tanlines

+Growing Up Country

Born Thomas Luther Bryan in Leesburg, Georgia on July 17, 1976

He grew up helping his father on their peanut farm

Luke got his first guitar at age 14

His mom encouraged him to sing when she drove him around town

+Long Road to Success

By age 15 Luke, the youngest child in his family, was entertaining small crowds

He was spotted by two local songwriters once while singing at a local club

The songwriters wrote for Nashville artists and asked Luke to write with them

When he graduated high school he looked into moving to Nashville for a recording contract

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Tragedy strikes The day Luke was going to move out to

Nashville his brother died in a car accident

He chose to stay back and help his dad with the family farm and business instead of pursuing a recording deal

His father threatened to fire him if he stayed because everyone knew that was his calling

+Famous over night Once in Nashville Luke

got a deal writing for other artists, like the song “My Honky-Tonk History” for Travis Tritt

Then in 2007 he started recording his own songs

His debut album “I’ll Stay Me” was in the Top 10

He is currently signed to Capitol Nashville

+Social Media: the Twitterverse Reacts to Luke Bryan With the handle @LukeBryanOnline Luke posts information

about: upcoming shows Studio work And endorses up and coming artists

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Twitter

• Twitter users can used the tag #lukebryan and upload pictures or videos from concerts

• Luke can also upload personal pictures to twitter for public viewing

• They also give commentary on concerts/performance

• The more those following Luke tweet the more popular the hashtag becomes meaning more people can see what’s being said

+Facebook

• Luke’s Facebook account allows him to post new music videos

• Fans can then give immediate feedback on or tag other friends

• There is a lot of marketing that happens on the Facebook page

• Main goal is to drive as much publicity to events Luke will be attending

+Luke Bryan Online

Luke also has an online page that: Sells merchandise Gives tour dates Keeps fan updated

about tour dates and cities

Promotes music purchases

+Fan base

Luke is in the pop-country genre

His fan base is everything from die hard country fans to teenage girls who also love Justin Bieber

He attracts a wide range of fans due to his dashing good looks and his love of the outdoors and hunting

+ Luke Bryan and online communities

The majority of the media Luke puts out is to promote his career

There are Facebook fan pages for people to express their love from Luke Bryan

Radio station websites also promote events at which Luke performing

+Connecting with His Fans

Social media also gives those who can’t afford VIP tickets “backstage access” through pictures or videos posted of pre-concert antics

Twitter is the most effective way Luke interacts with fans

Tweeting out how amped up he is for a concert in a certain city in turn pumps up his fans

+Pinterest as a fan forum Fans turn pictures of Luke

turned into works of art on Pinterest show their devotion

His fan base is huge and they love him for his down-home country attitude (and good looks!)

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Life:140 characters at a timeLuke posts regularly on social media whether it is on Facebook, Twitter or his official fan page.

He heavily promotes himself and his events but is not beyond posting

Staying on top of his social media accounts lets fans know what hes been up to and give Luke instant feedback on shows and singles

It’s a win win situation

+Giving back

He puts on concerts at the YMCA in Leesburg in his siblings honor

He also does charitable work for St. Jude children’s research and Make-A-Wish

The untimely death of his siblings has given Luke the opportunity to speak out about his own personal grief

Although he tried to keep his private life as private as possible he knew talking about his grief would be an example for those going through the same issue