48
WORK CHANGES
DATING CHANGES
COMMUNICATION CHANGES
Design
THINGS CHANGE.
BANKSHAVEN’T.
Design
THINGS CHANGE.
BANKS SHOULD TOO.
71%Vil hellere gå til tandlægen end at mødes
med en bankrådgiver
HIGHLYCONNECTEDBRUGERE
August 2015Founded
62FTE
14MEUR
Investment
The beginning
40.000 brugere
5.000 nye kunder pr måned
• Spend
• Goals
• Pay My Bill
• Credit (10K & 20K)
• Travel Card
• Automatic Transfers
Transactions
• Simple, yet functional
• Brand engine
Spend
• Overview of your Spend
• Devided into categories
• Summarized on brand level
Goals
• A more funny way to save
• Personalized experience
• Set rules
• Help getting funded
Pay My Bill
• Hassle-free
• Don’t waste time
COMPLEX&
REGULATEDMARKET
PÅBUD
SO, What do we do different
INNOVATE
SERVICE
COMMUNICATION
COMPLEX COORDINATION
Markedsplads
COMPLEX COORDINATION
COMPLEX COORDINATION
MAGIC LEAP
KRY
SERVICE
Service Level
Service Level
4.6 9.3 4.5 4.7from 0 - 5 from 0 - 10 from 0 - 5 from 0 - 5
BEST IN CLASS DIGITAL SERVICE
1 MINUTS VENTETID
MERE END 2000 BRUGER
HENVENDELSER PR DAG
Unboxing
Unboxing
PLATFORMEN
TONALITETEN
COMMUNITY
ALEXA FILM
