Date post: | 09-May-2015 |
Category: |
Technology |
Upload: | merisa-lee |
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MERISA
LEE
Lunch and Learn
From Leamington, ONMERISA LEE
Leamington!
“tomato capital of Canada”MERISA LEE
Identical tripletMERISA LEE
Interested in renewable energy & the automotive industry
MERISA LEE
Entering 3rd year Management
Engineering at the
University of Waterloo
Strong interest in project
engineering and
productmanagement
2011
2016
LEAD
OPTIMIZATION
ENGINEERING
INTERN
Analyze data coming from app
Make suggestions on how to improve routes
Build algorithms to determine best homes to visit
CHINO HILLS CANVASSING
Observe how canvassing is done, tablet based app in action, make hypotheses to improve data going in to application
CHINO HILLS CANVASSING
AggressiveAnnoyingRudeUnpassionateEasy
GenuineSmart
KindPassionate
Hard working
What factors predict a potential solar customer?
Credit scoreHome-owner
Marital statusLength of Residence
AgeHome value
IncomeElectric/hybrid car
EducationNeighbors with solar
Human DynamicsPresentationTime of daySigns of life
# of previous attemptsPresentation
Canvasser tone
High usagePool/non poolSquare footageClimateChildrenInternet leads
STRATEGIC MARKETINGWhat is strategic marketing?Target consumers that will actually be interested
Why? Optimize our resources (canvasser time) to increase appointments and sales
How?Find consumers similar to our client’s customer base
EXPERIAN DATA
0 50 100 150 200
51
11
157 MSU
Age
Length of residence
Income Home value
Marital status
Education
Pool Neighborwith solar
SCORESCORE
Why use the tablet?• No need for data entry• Able to record homes already
knocked• Integrate efficient data in app• Tons of promise in analyzing data
2% 2%
60%
35%
1% 1%
Statuses
Come Back Inaccessible Not HomeRefused Successful Vacant
Status Count PercentageCome Back 3 2%Inaccessible 4 2%Not Home 120 60%Refused 69 35%Successful 2 1%Vacant 2 1%TOTAL 200
0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:300
50
100
150
200
250
Knocks VS Time
ROADBLOCKS
Battery life inefficientGPS runs in background
2-4 hours
ROADBLOCKS
Hard to test with very fewBay Area canvassers
ROADBLOCKS
Having a 3rd party maintainour application
ROADBLOCKS
Adjusting scoring method,thinking of different methods
NEXT STEPS
NEW INTERNPatrick Roncal
3B Math
NEXT STEPS
NEW CANVASSERS
20 in Dublin12 in Chino Hills
NEXT STEPS
TABLET everyoneusing tablet
NEXT STEPS
CONTINUOUSIMPROVEMENT
Choosing better turfs
MERISA
LEE
TheEnd
Questions?