Date post: | 16-Apr-2017 |
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Business |
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Overview
condition or character as to who a person or what a thing is
i·den·ti·ty [ahy-den-ti-tee, ih-den-]
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"True generosity consists precisely in fighting to destroy the causes which nourish false charity. False charity constrains the fearful and subdued, the "rejects" of life," to extend their trembling hands. True generosity lies in striving so that these hands - whether of individuals or entire peoples - need be extended less and less in supplication, so that more and more they become human hands which work and, working, transform the world.”
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WHY NOW?
The World Has Changed
Problem Solvers Everywhere
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CLOSED INNOVATION OPEN INNOVATION
The smart people in our field work for us
To profit from R&D, we must discover it, develop it, and ship it ourselves
If we discover it ourselves, we will get it to market first
The company who gets an innovation to market first will win
We should control our IP, so that our competitors don’t profit from our ideas
We need to work with smart people inside and outside our company
External R&D can create significant value
We don’t have to originate the research in order to profit from it
If you make the best use of internal and external ideas, you will win
We should profit others’ use of our IP, and should buy others’ IP whenever it advances our own business model
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WHO WE KNOW
WHO THEY KNOW
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5,000 80% 100%
1 Corporate Register2 Ernst and Young3 Global Reporting IInitiative
PROACTIVE CASE STUDIES
LESSION 1: GET STARTED
LESSON 2: BE WILLING TO TAKE RISKS
LESSON 3: TIE CAMPAIGNS TO CORE STRATEGY
REACTIVE CASE STUDIES
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LESSON 4: RESPOND QUICKLY
LESSON 5: ENGAGE HONESTLY
LESSON 6: ENABLE OWNERSHIP
LESSON 7: SOCIAL MEDIA IS EVERYWHERE
LESSON 8: DON’T B.S. YOURSELF