Date post: | 12-Jan-2015 |
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What are the strategies of a luxury brand to communicate with its
consumers online?
Among many strategies which
LV uses to engage with its consumers
online…
LV is a cultural tastemaker:
Creator of theMost talent young filmmaker award,
The Louis Vuitton Journeys Award
On the website the 12 final candidatespresent their films where they show us their meaning of journey.
Journey is the Theme of LV’s website
• What are the strategies of a luxury brand to communicate with its
consumers online?
The other way to be a cultural tastemakerIs to promote young artists by exposing their Arts at the two gallieries owned by LV and
On the LV’s website
The Espace Louis Vuitton Tokyo and the Espace Culturel Louis Vuitton in Paris
Where it is possible to see the art of the
most talent young artists in the world
The LV ‘s website shows some scenes of the galleries’ exhibitions and dates