Lurpak – One Pager

Four bursts of activity increasing in stages from just TV to Motion @ Waterloo, D6s, Experiential activity

& Primesight’s Waterloo Domination

• Advertising awareness increased +48% pre to post• Product awareness increased +213% pre to post• Consideration increased +52% pre to post• “Lurpak ads are unique” +178% pre to post• “I like Luprak advertising” +171% pre to post• 42% of respondents received shortbread & a

leaflet as part of the experiential activity• Adding the experiential significantly drove

purchase considerationOpinium & OnDevice 2014