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LUTICA BAYBRAND MANIFESTO
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MANIFESTO
Lustica Bay will be the beating heart o coastal Montenegro.
We will breathe new lie into the Adriatic coast, be welcomed by locals andinternational visitors alike, and set the benchmark or sensitively developed
coastal resorts with a ocus on the active liestyle.We have a geographical paradise.We have sustainability at our core.We have local materials and culture running through everything we do.
We are creating a real, welcoming community a community that embraces sport and wellbeing.
We are the home o active living and a healthy liestyle on the Adriatic coast.
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LUTICA BAY BRAND POSITIONING
Lutica Bay is the home of active living and a healthy lifestyle on theAdriatic coast
home where the heart is, eeling o belonging, amiliar, relationships
active healthy, sporty, resh, unliving community, taking part, putting down roots, the Lustica teamhealthy wellbeing, relaxation, pure, tonic, renewedliestyle revival o a liestyle, paradise reborn, lie as it should beDalmatian local culture, adventure, exotic, beautiul
coast water, views, waves, cliffs, beach, stunning geographical position
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TONE OF VOICE
When we write, our voice reflects these values.
Home accessible, easy, trustworthyActive energetic and un
Living inclusive, participatory, relating to each otherHealthy positive and upbeatLiestyle relaxed, leisurely, inormalAdriatic colourul, descriptive, relating to placeCoast invigorating, uplifing
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BRAND PILLARS
Health and wellbeing
Family and riends
Slow lie, less hectic
Quality, permanence, authenticity
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HEALTH AND WELLBEING
Beautynaturewatercoast
locationsportyactivelivelyresh
zest
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FAMILY AND FRIENDS
Communityunrelationshipsexcitement
intrepiddiscoverypioneeringadventuregathering
inter-generationalheritagelegacy
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SLOW LIFE LESS HECTIC
Relaxationtherapycalmbreathing space
viewsholidayretreat
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QUALITY PERMANENCE AUTHENTICITY
Traditionculturetruelocal products,
materialssustainableintegrityhistory
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THE LOGO
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THE LOGO
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STANDALONE LOGO ICON
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COLOUR PALETTE
Pantone 302100 Cyan
25 Magenta0 Yellow50 Black
Primary colours Secondary colours
Pantone 29869 Cyan
7 Magenta0 Yellow0 Black
Pantone 1310 Cyan
32 Magenta100 Yellow9 Black
Pantone 1860 Cyan
100 Magenta81 Yellow4 Black
Pantone 57548 Cyan
0 Magenta100 Yellow53 Black
Pantone 75350 Cyan
3 Magenta15 Yellow20 Black
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ICON PATTERN
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AIRPORT POSTER
DobrodoliWelcomeBienvenueBenvenuto
Willkommen
Lutica Bay isbreathing
life into the coastof Montenegro
www.lusticabay.comwww.livingmontenegro.com
Budva
Tivat
Kotor
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POSTER
Total exhilarationWide open spaces,wellness and sport
Phone +382 77 200 [email protected]
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DE-STRESS BYTHE SEA: WELCOMETO YOUR HEALTHYNEW LIFEA RIGHT ROYALSAILING ROUTEMAKE FOR THEMOUNTAINSA LOVE LETTERTO LUSTICA
MAGAZINE
DE-STRESS BYTHE SEA: WELCOMETO YOUR HEALTHYNEW LIFEA RIGHT ROYALSAILING ROUTEMAKE FOR THEMOUNTAINSA LOVE LETTERTO LUSTICA
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MAGAZINE INSERT
Anchored in a rich local tradition and a deep respect for the
environment, Lutica Bay is an enchanting new development
on the Adriatic coast, offering owners a superb quality of
life through leisure, sports and sailing facilities, incredible
architecture, and a fully-serviced, highly sociable lifestyle.One-, two- and three-bedroom marina-side
apartments are available to purchase now
ARRIVALExplore Lutica Bays
breathtaking site by land, bysea, and by air
DECISION
Hilltop villa or coastal apartment?With 690 hectares of land to chose
from, picking your plot is the hard part
WELCOME HOME!
Enjoy a new life of energy, activity,and pure enjoyment
YOUR LUTICA BAY STORY STARTS HEREDESIGN
Work with Lutica Baysdedicated designers to
create your own beautifullybespoke home
35km of captivatingcoastline, two bustlingmarinas, an 18-hole golf
course, a spa, chic cafs,shops and restaurants,an incredible arrayof apartments, villasand townhouses, anda unique opportunityto own a bespoke
property in the homeof active living on theMontenegrin coast
Becomea part ofLutica Bay
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WEBSITE AND MOBILE SITE
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DESTINATION MONTENEGRO APP
