PROJECT FILESUB- STATISTICS FOR MANAGEMENT

TITLE-: COMPARESION BETWEEN

“LUX AND DETTOL SOAP”SUBMISSION DATE- 15/08/2014

DAY-MONDAY

SUB.BY- SUB.TO-

ANSHUL KSHEERSAGER PROF-SAURABH PATNI

RISHI SONI

CERTIFICATE

This is to certify that this project has been made by ANSHUL

KSHEERSAGER & RISHI SONI of Indore Indira Business School

(1st Semester PGDM) on the topic Comparative Study on Brand

Preference {Lux & Dettol soap}under the guidance of our Senior Co-

ordinator Prof. Saurabh Patni Sir and have been completed it

successfully………………….

Your’s Student- ANSHUL &RISHI

DECLARATION

I,ANSHUL KSHEERSAGER & RISHI SONI student of Indore Indira

Business School, Indore here by solemnly declare that the project titled

Study on brand Preference with special reference to LUX & DETTOL

SOAPComplete is our original work as all the information and fact &

figure produced in this report is based on our own experience & study

during the learning period

ACKNOWLEDGEMENT

We sincerely wish to Acknowledge a deep gratitude for valuable

guidance. Suggestions and generous help extended to me under the

guidance of Prof. SAURABH PATNI. We thank them for being the

source both of helpful criticism and of encouragement. We take this

opportunity to thank all the members of Indore Indira who directly and

indirectly helped us completing our report and special thanks to our

colleagues who help for completing our project report .Their

encouragement during the difficult stages of this project, constructive

discussions and useful interaction has proved to be core moral support

behind this achievement. Then again this acknowledgement would

remain…

index

S No. Content

1 Introduction

2 Tabular & Graphical Analysis

3 Any other analysis

4 Interpretations

5 Conclusions

6 Annexure

I Questionnaire Format

ii All the filled Questionnaires

iii Any other desired annexure

INTRODUCTION

The main aim of conducting the survey is to collect the Data for

applying various Statistical tools on Data for better understanding. The

survey gives Qualitative Data; Nominal & Ordinal and also gives

Quantitative Data; Discrete & Continuous to study. This assignment

gave us a good experience of how to interact with people and collect

information about different things. This Assignment is for our

individual work and does not have any relation with the companies of

used products for collecting Data.

AGE:-

Row LabelsCount of Age

15-25 2925-35 1535-45 1above45 5Grand Total 50

15-25 25-35 35-45 above45

Total 29 15 1 5

2.5

7.5

12.5

17.5

22.5

27.5

32.5

Total

AG

E

Comment-there are 29 people age is 15to25

15 people age is 25to35

1 peole age is 35to45 and one people age is above45

Gender:-

Row LabelsCount of Gender

Female 23Male 27Grand Total 50

Female

Male

23

27

GENDERTotal

Comment-there are 23 female and 27male

Occupation:-

Row LabelsCount of Occupation

House wife 5Professional 5retired 2Salaried 2Self-employed 11

Student 25Grand Total 50

Comment-25is students self-employed is 11

Salaried and retired is 2-2,and professional and house wife is 5-5

House wife

Professional

retired

Salaried

Self-employed

Student

0 5 10 15 20 25

5

5

2

2

11

25

Total

Total

Annual Income:-

Row LabelsCount of Annual Income

1to2lac 13above 2lac 9Below 1Lac 28Grand Total 50

1to2lac

above 2lac

Below 1Lac

0 5 10 15 20 25 30

13

9

28

annual income

Total

1]Brand prefer:-

Row LabelsCount of Brand Prefer

Dettol 23Lux 27Grand Total 50

Dettol

Lux

21 22 23 24 25 26 27

23

27

Total

Total

Comment-mostly people prefer a dettol soap

More benefit:-

Row LabelsCount of More benefit

Dettol 23Lux 27Grand Total 50

Dettol Lux

Total 23 27

22.5

27.5 23 27

Total

Comment:-Lux is more benefit than as compard whith Dettol soap

3]Easily available in market:-

Row LabelsCount of Easily available

Dettol 22Lux 28Grand Total 50

Dettol

Lux

0

5

10

15

20

25

30

22 28

Total

Comment:-Lux soap is easily available in market

4]LIKE:-

Row LabelsCount of Like

Medicinal 23Sandal 27

Grand Total 50

Medicinal

Sandal

21 22 23 24 25 26 27

23

27

Total

Total

Comment-Mostly people like a sandal soap

5]Competitor:-

Row LabelsCount of Competitor

No 17

Yes 33Grand Total 50

Comments-a huge number of lux users belive that lux has a strong with dettol.

6] Purchase:-

Row LabelsCount of Purchase

No Yes

Total 17 33

2.5

7.5

12.5

17.5

22.5

27.5

32.5

Total

Axis Title

local market 25medical store 6Super Market 19Grand Total 50

local market medical store Super Market0

5

10

15

20

25

25

6

19

Total

Total

Comment:-mostly people purchase soap form the local market

Colour

Row Labels

Count of Colour

other 18Pink 21Red 11Grand Total 50

other Pink

Red

0

5

10

15

20

25

1821

11

Total

COMMENTS-Mostly people like a pink colour soap

Q.Change brand

Row LabelsCount of Change brand

No 21Yes 29Grand Total 50

Total

NoYes

COMMENTS-MOSTLY PEOPLE CHANGE THE BRAND

Price

Row LabelsCount of Price

10to20 46less than 10 4Grand Total 50

92%

8%

Total10to20 less than 10

COMMENTS-92% people parchase a 10 to 20 Rs Soap

Age/BrandPrefer…..

Count of Brand Prefer Column Labels

Row Labels Dettol LuxGrand Total

above45 5 535-45 1 125-35 9 6 1515-25 14 15 29Grand Total 23 27 50

above45

35-45

25-35

15-25

2.5 7.5 12.5 17.5 22.5 27.5above45 35-45 25-35 15-25

Dettol NaN NaN 9 14

Lux 5 1 6 15

5

1

6

15

9

14

Age & Brand Prefer

Gender/More benefit…

Count of Gender Column Labels

Row Labels Dettol LuxGrand Total

Female 5 18 23Male 18 9 27Grand Total 23 27 50

Female

Male

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

5

18

18

9

DettolLux

MORE BENEFIT

MO

RE B

ENEF

IT

Occupation&Easily available….

House wife Professional retired Salaried Self-employed Student0

2

4

6

8

10

12

14

16

5

2 2

5

14

56

11

DettolLux

Count of Occupation Column Labels

Row Labels DettolLux

Grand Total

House wife 5 5Professional 5 5retired 2 2Salaried 2 2Self-employed 6 5 11Student 11 14 25Grand Total 22 28 50

Annual Income +Like……Count of Annual Income Column Labels

Row Labels MedicinalSandal

Grand Total

1to2lac 5 8 13above 2lac 6 3 9Below 1Lac 12 16 28Grand Total 23 27 50

1to2lac above 2lac Below 1Lac

5 612

8 3

16

Annual Income + Like Medicinal Sandal

Age+ More benefit….Count of More benefit Column Labels

Row Labels 15-2525-35

35-45

above45

Grand Total

Dettol 14 9 23Lux 15 6 1 5 27Grand Total 29 15 1 5 50

Dettol

Lux

5% 15% 25% 35% 45% 55% 65% 75% 85% 95%Dettol Lux

15-25 14 15

25-35 9 6

35-45 NaN 1

above45 NaN 5

Age +More benefit

Gender+ Like…….Count of Gender Column Labels

Row Labels MedicinalSandal

Grand Total

Female 5 18 23Male 18 9 27Grand Total 23 27 50

Female

Male

1 3 5 7 9 11 13 15 17 19Female Male

Medicinal 5 18

Sandal 18 9

Gender+Like

Occupation & More benefit….Count of Occupation Column Labels

Row Labels DettolLux

Grand Total

House wife 5 5Professional 5 5retired 2 2Salaried 1 1 2Self-employed 6 5 11Student 11 14 25Grand Total 23 27 50

House wife Professional retired Salaried Self-em-ployed

Student

Dettol NaN 5 NaN 1 6 11

Lux 5 NaN 2 1 5 14

5%15%25%35%45%55%65%75%85%95%

Occupation & More benefit

Axis Title

Age & Change brand………Count of Age Column Labels

Row Labels No YesGrand Total

15-25 12 17 2925-35 8 7 1535-45 1 1above45 1 4 5Grand Total 21 29 50

15-25 25-35 35-45 above45

128

1

177

14

Age Change&brand No Yes

Gender&Competitor…..

Count of Gender Column Labels

Row Labels NoYes

Grand Total

Female 5 18 23Male 12 15 27Grand Total 17 33 50

Female

Male

02468

1012141618

No

Yes

5

12

18

15

NoYes

Occupation & Purchase…

Count of Occupation Column Labels

Row Labels local marketmedical store

Super Market

Grand Total

House wife 3 1 1 5Professional 2 2 1 5retired 2 2Salaried 2 2Self-employed 3 1 7 11Student 13 2 10 25Grand Total 25 6 19 50

House wife

Professional

retired

Salaried

Self-employed

Student

0 2 4 6 8 10 12 14

3

2

2

2

3

13

1

2

1

2

1

1

7

10

Super Marketmedical storelocal market

Annual Income& PriceCount of Annual Income Column Labels

Row Labels 10to20less than 10

Grand Total

1to2lac 12 1 13above 2lac 8 1 9Below 1Lac 26 2 28Grand Total 46 4 50

1to2lac above 2lac Below 1Lac

10to20 12 8 26

less than 10 1 1 2

2.5

7.5

12.5

17.5

22.5

27.5

Annual & Income Price

Age & Colour…Count of Age Column Labels

Row Labels other Pink

Red

Grand Total

15-25 10 13 6 2925-35 8 4 3 1535-45 1 1above45 3 2 5Grand Total 18 21 11 50

15-25

25-35

35-45

above45

10

8

13

4

1

3

6

3

2

other PinkRed

Gender & Purchase….

Count of Gender Column Labels

Row Labels local marketmedical store

Super Market

Grand Total

Female 11 4 8 23Male 14 2 11 27Grand Total 25 6 19 50

Female Male0

2

4

6

8

10

12

14

16

11

14

4

2

8

11

local marketmedical storeSuper Market

Annual Income & Change brand….Count of Annual Income Column Labels

Row Labels NoYes

Grand Total

1to2lac 5 8 13above 2lac 1 8 9Below 1Lac 15 13 28Grand Total 21 29 50

1to2lac

above 2lac

Below 1Lac

1 3 5 7 9 11 13 151to2lac above 2lac Below 1Lac

No 5 1 15

Yes 8 8 13

Annual Income & Change brand

Age & Like….Count of Age Column Labels

Row Labels MedicinalSandal

Grand Total

15-25 14 15 2925-35 9 6 1535-45 1 1above45 5 5Grand Total 23 27 50

15-25

25-35

35-45

above45

2.5 7.5 12.5 17.5 22.5 27.5 32.515-25 25-35 35-45 above45

Medicinal 14 9 NaN NaN

Sandal 15 6 1 5

age and like

CONCLUSION- We have get a lot of experience from this

project..According to our data collection most of the people refer

LUX soap There are much user of Dettol comparatively …But in

my point of view there is no more differences between both..I hv

taken study of 50 persons,in which 27 males & 23 females..In which

they are classified in different ages.Same as they have segment their

ages & occupation. According to customers their own choices they

have select those product in which they see the their benefit & which

more affected….yes, customers also watched how from they

purchased..which product available easily...When customers

purchase these product keep consideration on their mind…