ZOODESTINATIONS

For over 20 years we have been at the forefront of hotel marketing,working with some of the biggest names in the business. With offi cesin London and Paris and a very experienced team of creatives andmultimedia designers, we can offer you full service support, or enhanceyour in-house and agency teams with specialist advice and services.

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CONTENTS04 Branding l 18 Brochures l 24 Online l 26 E-marketing l 28 Outsourced marketing departments

30 Brand guidelines l 34 Zkit – sales team apps l 36 Signage l 42 Services l 43 Client register l 44 Contact

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BRANDING: OETKER COLLECTION

Driven by a ‘passion for living’, the Oetker Collection is arguably the most inspiring selection of masterpiece hotels in the world, embodying the fi nest European hospitality and French elegance. As the brand’s lead creative agency, ZOO assists with global brand development as well as digital strategy. In addition to various advertising campaigns and website design projects, ZOO creates unique solutions for the brand’s printed communication, e-marketing, merchandising and sales collateral.

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OETKER COLLECTION BRAND GUIDELINESSPRING 2011

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Oetker Collection LOGO1.2

O CO C O GU SOETKER COLLECTIOETKER COLLECTION BRAND GUIDELON BRAND GUIDELINESINES

THE OETKER COLLECTION BRAND CONSISTS OF THREE ELEMENTS:

The Oetker Collection pearls, the Oetker Collection script brand, as well as the sub-heading “Masterpiece Hotels”. The Oetker Collection script brand is based on Gill Sans. It has been specially designed and is never to be replaced by another font.

The size of the pearls in proportion to the Oetker Collection script brand should likewise remain unchanged. If the pearls are at a height of 20mm or less, the variation of the pearls’ colour gradient is replaced by a continuous, or smooth, surface tone. The script brand is intensified for the smaller version.

There are four presentation alternatives for the pearls:> 15% Pantone 432C colour gradient

and hot foil embossing: mother-of-pearl> 20% Pantone 432C colour gradient

For a pearl-height less than 20mm:> 15% Pantone 432C surfaces and

hot foil embossing: mother-of-pearl> 35% Pantone 432C surfaces

The Oetker Collection text lines and the sub-line always appear in 100% Pantone 432C.

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2x

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< 20mm

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FOR A PEARL-HEIGHT LESS THAN 20mm (35%)

OETKER COLLECTION MAIN LOGO (20%)

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1.2 LOGO

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Forward >< Back

INTRODUCTION

LOGO VARIATIONS

LOGO USAGE

OUR BRAND AND LOGO

TONE OF VOICE

Contents Contact us

FONTS

COLOURS

IMAGERY

APPLICATION

OUR BRAND ONLINE

APPLICATION ONLINE

HOTELS LOGOS

HOTEL APPLICATION

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The Ministry of Culture and Tourism of the Republic of Azerbaijan approached us to breathe life into their dream of creating a mountain resort in the Caucasus Mountains. We created brands for the resort and three hotels, and delivered a wealth of collateral,both on- and offl ine, including a ‘way-fi nding’ and signage system for each hotel. We also delivered a library of photography of the hotels, activities available and resort area.

BRANDING: SHAHDAG MOUNTAIN RESORT

M O U N T A I N R E S O R T

Hotel & Spa

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ZIRVE HOTEL BRAND GUIDELINESWINTER 2012

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ZIRVE HOTEL Logo and exclusion zone2.1

EXCLUSION ZONE

The exclusion zone on the logo is measured from the value of x. The x measurement is always the height (as shown) and this is consistent to whatever size the identity is reproduced.

ZIRVE HOTEL BRAND GUIDELINESZIRVE HOTEL BRAND GUIDELINES

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In the heart of the French Alps, high in the most exclusive location of 1850 is L’Apogée Courchevel, the latest masterpiece hotelfrom Oetker Collection. This new property immerses guests ina combination of contemporary style and exceptional service.

Working with the Oetker team and the hotel’s architect Joseph Dirand and interior designer India Mahdavi, ZOO created apre-opening digital strategy, launch program and ongoing positioning of the hotel. This included the design and production of a host of printed materials including branded merchandise, giveaways and in-room marketing materials which can be seenand enjoyed by guests throughout the hotel.

BRANDING: L’APOGÉE COURCHEVEL

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15 / BRAND APPLICATION

L APOGÉE COURCHEVEL BRAND GUIDELINESÉL’APOGÉE COURCHEVEL BRAND GUIDELINES

15.1IN ROOM DIRECTORY

Example shown: white box with foiled logo on top. Branded directories with debossed secondary graphic on the cover. Alternative colours for outer box

15 / BRAND APPLICATION

ÉL’APOGÉE COURCHEVEL BRAND GUIDELINES

15.2LAMINATED BAG

Bronze logo with Pantone 209 and bronze repeat pattern to inner

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BRANDING: FREGATE ISLAND PRIVATE

Set on a 2.19 square kilometer private island in the middle of the Indian Ocean, Fregate Island Private is a jewel of conservation – unique on the planet. This secluded sanctuary hosts 16 luxurious villas overlooking turquoise waters, hundreds of exotic birds, 2,200 free-roaming giant Aldabra tortoises and lush vegetation circled by seven idyllic beaches. A true paradise on earth.

Refl ecting the hotels ecological stance ZOO carefully selected suitable materials and created a host of printed materials including branded merchandise, giveaways and in-room marketing materials which can be seen and enjoyed by guests throughout the hotel.

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COLOUR – PRIMARY COLOUR PALETTE1.0

OUR COLOUR PALETTE

The brand has a palette consisting of two principle colours: Fregate Island Private Mustard Pantone® 117 and Fregate Island Private Warm Brown Pantone® 7532.

These colours feature in our logo and are, therefore, integral to our brand communication.

COLOUR MATCHING

You should use the Pantone® references to match for correct reproduction of the primary colours by a professional printer. These standards are included in the current edition of the ‘Pantone® Colour Formula Guide’. Coated colour swatches are to be the master colour reference for all colour matching.

CMYK (PROCESS) PRINTING

Custom CMYK colour breakdowns have been selected to provide the best possible starting point for process colour reproduction. Where possible these values should be adjusted for the closest match to their respective Pantone® colour swatches.

PANTONE 117C PANTONE 7532C

6% Cyan27% Magenta100% Yellow12% Black

R 201G 151B 0

Web # C99700

23% Cyan37% Magenta45% Yellow65% Black

R 99G 81B 61

Web # 63513D

FREGATE ISLAND PRIVATE

COLOUR GRID1.2

PANTONE 117

WHITE BACKGROUND

PANTONE 7532 BACKGROUND

PANTONE 548 BACKGROUND

PANTONE 117 BACKGROUND

PANTONE 551 BACKGROUND

PANTONE 333 BACKGROUND

PANTONE 7742 BACKGROUND

PANTONE 551

PANTONE 333

PANTONE 7532

PANTONE 548

PANTONE 7742

APPLYING OUR COLOURS

Given the range of colours employed by both our primary and secondary palettes, we have produced a colour grid to illustrate the different potential colour combinations for you to use.

Each of our colours can be used as either a lead or background colour. (Please note, we consider ‘White’ a background colour.) Consequently, each colour can be positioned on six different colours.

FREGATE ISLAND PRIVATE

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Arguably the most enigmatic 5-star retreat in Marrakech, Palais Namaskar represents acres of tranquillity and impeccable hospitality. Exclusively designed around consummate guest satisfaction, Palais Namaskar is part of the Oetker Collection.

Supporting the brand throughout the critical launch phase,ZOO undertook brand development and communicationstrategy. In addition to the website, ZOO also produced a varietyof items for the offi cial opening as well as in-room collateraland merchandising.

BRANDING: PALAIS NAMASKAR

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DRAFT 1DECEMBER 2011

PALAIS NAMASKAR BRAND GUIDELINESPALAIS NAMASKARPALAIS NAMASKAR BRAND GUIDELINBRAND GUIDELINESES PALAIS NAMASKAR BRAND GUIDELINESPALAIS NAMASKARPALAIS NAMASKAR BRAND GUIDELINBRAND GUIDELINESES

5 / LOGO VARIATIONS

PALAIS NAMASKAR MAIN LOGO

< Logo emblem should be printed Pantone 872C and the script should be 100% Pantone 432C wherever possible. Only where there is no alternative can the a 4 colour process version be used.

< In exceptional circumstances the emblem can be printed using hot foil technique, the script should be 100%

If unsure on the recommended use of a logo please contact a member of the Palais Namaskar marketing department

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Hidden away in the idyllic Kent countryside, the Hever Hotel Country Club is a charming destination for corporate events and private engagements, all accompanied by impeccable hospitality and an authentic country estate experience.

As part of a major refurbishment and upgrade project, ZOO was commissioned to refresh the brand’s identity and sales collateralto create a more appealing brand personality.

BRANDING: HEVER HOTEL COUNTRY CLUB

Hever HotelC O U N T R Y C L U B

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With a portfolio encompassing more than 800 properties around the world, Supranational Hotels represents fi rst-class service and convenience. From family resorts and leisure hotels to concept boutique hotels across 75 countries, Supranational brings together 40 hotel groups and over 200 independent properties.

ZOO was tasked with the creation of a new brand identity, diverse marketing collateral and the development of a multifunctional website. The new website not only offers a range of booking services for guests, but also serves as an intranet to facilitate communication and collaboration between partner hotels.

BRANDING: SUPRANATIONAL HOTELS

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A brand of Pegasus Solutions – The world leader in technologyand corporate services for the hospitality industry.

We were tasked with creating on- and offl ine directories for their Boutique, Business and Luxury hotel sectors, managing the design and production of directories of over 240 pages each.

BROCHURES: UTELL HOTELS & RESORTS

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BROCHURES: HOTEL DU CAP-EDEN-ROC

An exclusive haven of perfection and privacy, the Hotel duCap-Eden-Roc graces the incomparable Côte d’Azur. It is an iconic destination steeped in history and is part of the Oetker Collection.

Guiding the brand through a comprehensive upgrade, ZOO developed an insightful communication strategy while creatinga distinct tone of voice and photographic style for the website and brochure. iPad applications, email campaigns and print collateral were also developed.

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BROCHURES: PALAIS NAMASKAR

Arguably the most enigmatic 5-star retreat in Marrakech, Palais Namaskar represents acres of tranquillity and impeccable hospitality. Exclusively designed around consummate guest satisfaction, Palais Namaskar is part of the Oetker Collection.

Supporting the brand throughout the critical launch phase,ZOO undertook brand development and communicationstrategy. In addition to the website, ZOO also produced a varietyof items for the offi cial opening as well as in-room collateraland merchandising.

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Working with limited assets and a 10-day deadline we produceda bilingual site, with downloadable assets and a scalable framework that will easily grow as the Resort becomes established.

ONLINE: SHAHDAG MOUNTAIN RESORT

M O U N T A I N R E S O R T

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The Oetker Collection is arguably one of the most inspiring groups of masterpiece hotels in the world, embodying the fi nest European hospitality and French elegance. As Oetker Collection’s lead creative agency, ZOO assists with global brand developmentas well as digital strategy for all of the hotels.

Working very closely with the Oetker Collection management team and the General Managers of the hotels, ZOO’s digital activities include designing and developing highly effective hotel websites and blogs, implementing e-marketing strategies that drive onlinesales, and the development of an iPad-based sales app.On the offl ine side ZOO also created beautiful printed communication, advertising, merchandising, in-hotel itemsand sales collateral.

E-MARKETING: OETKER COLLECTION

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Working with international investors and operators we havedelivered, over a number of years, an ‘outsourced’ marketing department delivering leads, international on- and offl ine advertising and exhibition programmes, collateral and merchandising activity.

OUTSOURCED MARKETING DEPARTMENTS: KARPAZ GATE MARINA

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BRAND GUIDELINES: PALAIS NAMASKAR

Arguably the most enigmatic 5-star retreat in Marrakech, Palais Namaskar represents acres of tranquillity and impeccable hospitality. Exclusively designed around consummate guest satisfaction, Palais Namaskar is part of the Oetker Collection.

Supporting the brand throughout the critical launch phase,ZOO undertook brand development and communicationstrategies culminating in extensive brand guidelines.

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BRAND GUIDELINES: OETKER COLLECTION

As the brand’s lead creative agency ZOO assists with global brand development and policing of brand usage via a series of online brand manuals.

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Using ZOO’s Zkit sales application framework as a starting point, we developed a customised application containing all the approved brand assets that the sales team would need to attractively present the Oetker Collection and its hotels.

Whether using images, slides, videos or PDF documents, the sales team can easily build highly personalised presentations directly on the iPad. Presentations are made using simple tap-drag-drop, and once ready can be shared with colleagues or exported as a PDF and then emailed as a meeting follow-up.

The application is easily updated, allowing fresh content to be automatically pushed out to all authorised iPad users and thus ensuring everyone is up-to-date and presenting the very bestthe Oetker Collection has to offer.

ZKIT: OETKER COLLECTION

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For more than 25 years Rivermeade Signs have designed, manufactured and installed signs for hotels throughout Europe and the Middle East.

Having now worked with them on a number of projects, we are delighted to partner with Rivermeade and showcase here a small selection of their award-wining exterior, interior and stadia work.

SIGNAGE: EXTERIOR

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SIGNAGE: INTERIOR AND DIGITAL SIGNS

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SIGNAGE: STADIA SIGNAGE

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SERVICESBranding and name generation l Collateral l Digital l E-marketing

Outsourced marketing departments l Brand guidelines l Mobile apps l Signage

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CLIENT REGISTERCurrent and recent clients

M O U N T A I N R E S O R T

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For more information on how we might be able to help you please call either:

Lars ClausenMANAGING DIRECTORTELEPHONE: +44 (0)20 8541 0800EMAIL: lars.clausen@zoocomms.com

Simon VealeSTRATEGY DIRECTORTELEPHONE: +44 (0)20 8541 0800EMAIL: simon.veale@zoocomms.com

ZOO Communications – UK133 London Road Kingston Upon Thames Surrey KT2 6NH UK

ZOO Communications – FRANCE253 Rue Saint-Honoré 75001 PARIS France

www.zoocomms.com

CONTACT

Martin TonksDIGITAL DIRECTORTELEPHONE: +33 (0)1 44 55 01 24EMAIL: martin.tonks@zoocomms.com

Jason ColemanCREATIVE DIRECTORTELEPHONE: +44 (0)20 8541 0800EMAIL: jason.coleman@zoocomms.com