+ All Categories
Home > Documents > Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik ([email protected]) Features Editor...

Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik ([email protected]) Features Editor...

Date post: 23-Sep-2020
Category:
Upload: others
View: 7 times
Download: 0 times
Share this document with a friend
8
Luxury Is a Lifestyle
Transcript
Page 1: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

Luxury Is a Lifestyle

Page 2: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

Publisher and Editor-in-Chief

Sheikha Hend Al-Qassemi ([email protected])

Fashion Editor

Ameni Shafik ([email protected])

Features Editor

Sarah White ([email protected])

Public Relations

Khalid Abushaban([email protected])Derek Garcia([email protected])

Paris London New York Events LLC

P.O. Box 68800; Sharjah, UAE

Phone: +971 6 525 4114 l Fax: +971 6 525 4224www.velvet-mag.com l www.velvet-mag.ru l www.velvetmagazine.itVelvet Magazine is published by PLNY Events &Publishing. Reproduction in whole or part of the magazine without permissionfrom the publishing house is strictly prohibited. Velvet magazine is fully independent and its views are those ofany company mentioned herein.All copyrights and trademarks are recognised and all images are used to the purpose of review only.For subscription rates please contact: [email protected]

Page 3: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

VELVET is a UAE-based quarterly magazine launched in 2010 with a Western appeal, encompassed with an Eastern touch. It incorporates global style and trends but holds true to its Arabic roots, appealing to discerning readers, from Arab nationals to the region’s wealthy and aspirational expatriates. With its cuttingedge design and stable award-winning writers, VELVET inspires and challenges its readers to live life more fully & beautifully.

VELVET speaks to the modern society who wants to stay current with today’s trends. With a rapidly growing fan base of over 62K followers on Facebook, 107K on twitter and 22K on Instagram, VELVET is fast becoming the ‘LookBook’ for the stylish and chic among 20-45 year olds who have a passion towards fashion and luxury

ission StatementM

Page 4: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

ACHIEVEMENTS AND MONITORING

EDITORIAL PROFILE

DEMOGRAPHIC

Fashion: 40% (75% women, 25% men)Jewellery & Watches: 20%Beauty & Health: 15%Travel & Dining: 10%Cars: 10%Art & Interior Design: 5%

- Female 70% Male 30%- Aged 23-45 years- Education: 93% University Educated- Active: Working, career-focused- Multi-cultural audience: US/European Asian Local Middle Eastern Indian Subcontinent- Interested in Fashion, Beauty, Jewellery, Watches, Travel, Cars, Art and Fine Dining.- Disposable income of $50,000- High earners, career leaders, many in managerial positions

Page 5: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

CIRCULATION

DISTRIBUTION(full list can be provided upon request)

UAE - 15,000Kuwait - 2,000Qatar - 2,000Russia - 2,000Italy - 2,000US - 1,000Thailand - 1,000

25,000 physical copies distributed:

5 Star Hotels(Jumeirah Group, Starwoods, Preferred Hotels, and more)

First, Business Class Etihad Lounges at AUHIn-flight on Etihad and Qatar Airways regional flights

Luxury Beauty Spas and SalonsHospitals in the UAERoyal Palaces within the UAERetail(Jashanmal, WH Smith, Zoom, Enoc, Eppco, ADNOC, Kinokunya, etc)

Page 6: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

PRINT EDITORIAL CALENDAR

ONLINE EDITORIAL CALENDAR

I/2017 Spring

II/2017 Summer

III/2017 Autumn

IV/2017 Winter

January : BeautyFebruary : Haute CoutureMarch : MenApril : JewelleryMay : BridalJune : Travel

ONLINE REACHvelvet-mag.com 3,000 visitors a day

Instagram 23,5K followers

Facebook 62,1K followers

Twitter 107,1K followers

Overall reach of 250,000 readers a month

July : ResortAugust : FitnessSeptember : AccessoriesOctober : FashionNovember : ShoesDecember : Party

Page 7: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

ADVERTISINGRATE CARD

Full PageDouble page spread ( DPS )1st & 2nd DPS

Front cover gate foldInside front cover spreadOutside back coverInside back cover

Facing contentsFacing editor’s letterFacing masthead

Billboard bannerMPUWhite space bannerBillboard page-end / footer

Facebok, Instagram & Twitter

$ 7,500$ 12,750$ 15,000

$ 22,500$ 18,000$ 18,000$ 13,500

$ 10,500$ 10,500$ 10,500

$ 210 / cpm$ 150 / cpm$ 180 / cpm$ 180 / cpm

$ 1,500

POSITION $ USD

Covers

Locations

OnlineInt’l, Russia, Italia

Social Media

Page 8: Luxury Is a Lifestyle - VELVET Magazine€¦ · Ameni Shafik (ameni@velvet-mag.com) Features Editor Sarah White (sarah@velvet-mag.com) Public Relations Khalid Abushaban (khalid@velvet-mag.com)

VERTISING SPECIFICATIONS

All must be supplied as PDFs (press-optimised, fonts em-bedded) converted to CMYK Ensure that all images are a minimum of 300 dpiat 100% of finnal placement size Con-vert all Spot/Special colours to 4 Process Colours, CMYK files ONLY. Do not submit files in RGB.

Ads may be supplied on a CD or uploaded to our FTP and must be accompanied by a colour proof, including trim marks. Text type should be minimum of 8 pts; reverse type min 12 pts. The ROM and its simplifiers are not responsible for the reproduction of type sizes smaller than those mentioned.

Advertisers and/or advertising agencies assume full re-sponsibility of all advertisement content and any claim maid against Velvet because of such content. Supplied colour proofs are only an approximation of colour reproduction. Velvet and its suppliers aim for the best colour reproduction throughout proofing/printing process.

Space

Spread DPSFull Page GateFDD

PRINTTrim (WxH)

446 x 299223 x 299444 x 299

With bleed (WxH)

456 x 309233 x 309454 x 309

AD


Recommended