A Travel & Tourism

Start-Up Idea & its

Business Plan 2014

Invigorating India

A Start Up Initiative

By Sanjay Vir Singh Shobhit Kumar

Tilak Mani Tripathi

Contents

Team Executive Summary Idea Origination Tourism Industry Impact on Indian industry Growth of tourism Industry In India Segment : Foreign Traveler Arrival to India Market size Geographical Market segmentation Foreign Exchange Earning ratio Leisure Recreation & Holiday Market Target Market: Leisure Recreation & Holiday Market Packaged Tourist Position in Indian Market Positioning: Luxury Market Customer Pain Points New Government Initiative India Government Expenditure in Tourism Industry Study on Pioneers of the Industry Customer Decision Enablers Our Proposed Infrastructure Tagline Product Details Competition Differentiators Product Features Growth projections Financial Projections Our Pitch Our Offer Way Forward Operation Timeline Future Broad Planning

Executive Summary • My start-up is in the field of Travel & Tourism.

• We would be catering services to foreign traveller visiting India.

• The market size is 20billion $, and expected to grow at the rate of 11% CAGR. The total no visiting are 7 million.

• The broad segment we are focusing is leisure and recreation which is 27% of total market./ Our target market is luxury segment which is 2 billion $.

• We have planned for traveller having paying capacity of average 1000$-5000$ per day. These services are backed by some unique service such as personal bodyguards, an interpreter, chartered helicopter services, accommodation in some of the best and unique hotels and travel in some the best luxurious cars in the world.

• Here customer has freedom to choose their places, make their own itinerary, and choose their category of recreation: adventure holiday i.e. driving, motorbike touring, under water diving, para gliding etc, wellness holiday, yoga, spa, ayurveda treatment, relaxation at quiet tree house or a beach etc. Or customer can mix with different categories. Our tagline is “If it is in your dream, we will take you there".

• This luxury segment has virtually no competition in India. Here we are offering customers “You pay once, we will take care of all your expenses, pre-travel and travel.(Zero hidden costs).Our business is backed by a robust CRM, and we would be launching it in six different languages. we would backward integrate our IT research, multilingual call centre and have offices at different places in India.

• We have a unique zero running cost setup for service providers marketing and management.

• We are already receiving lot of traction from investors around, but we are interested in partnering with someone who believes in our DNA and would stick to us for long time.

• Even with the pessimistic figures approach we would end with a billion dollar company in the fifth year.

• Travel and tourism is one the largest contributor of GDP of India. We have strong government in India and it is going to increase investment in infrastructure of tourism in India. This is absolutely the right time to start a venture in India.

• We require 5 million $ at current exchange rates for our start against an equity 10 % This will cover our lean but efficient infra setup (IT+call centre+offices) expense for a year, marketing cost in target countries.

• After initial seed funding the project will generate enough traction for its future success.

Who are We • Sanjay Vir Singh:

o B.Tech Mech Engg ITBHU o Experience: 24 yrs in Automobile dealership management with last 5 yrs at CEO position. o Distinction of establishing several large automobile group from start Up to financial success. Presently Consulting in the field of Automobile dealership.

• Shobhit Kumar: o B.Tech Mech Engg. IIT Delhi ; MBA IIM Lucknow o Experience: 6 yrs in corporate world with companies like Maruti Suzuki & IBM o Distinction of implementing several system and processes at Maruti Suzuki and presently

working as Business Consultant at IBM .

• Tilak Mani Tripathi: – Hospitality management graduate o Experience: 22 yrs with Taj group of hotels, Kepinski, Four Season in Russia , India & England o Distinction in launch of several big brands in Russian Market .

We are working closing for last 5 yrs on several Start ups Ideas and have researched our currently proposed Project for last 3 yrs. We have already formulated a complete business plan for the same with implementation timeline and control strategy.

Behind the Scene: Last Three

Years For last 3 yrs we have been working on the proposed project

and is backed by:

o First hand experience of the market

o Face to face interaction of the prospective customers.

o In depth study of the competition.

o Clear analysis of data and statistics available in world market.

o Current Indian Political scenario

And the most important

OUR SELF BELIEF Of our

100% Success

Our proposed project is from Tourism sector.

WHY ?

Tourism Industry Impact to Indian GDP

Source: WTTC

Industry forecast favorable

Travel & Tourism

Tourism Industry Growth In India

Source: WTTC

Indian Foreign Traveler Arrival Market Size

5.08

5.28

5.17

5.78

6.31

6.58 7.12

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00

20

07

20

08

20

09

20

10

20

11

20

12

20

13

Tourist No. Million

Tourist No. Million

10.72

11.83

11.13

14.19 16.56

17.73 22.07

0

5

10

15

20

25

20

07

20

08

20

09

20

10

20

11

20

12

20

13

Foreign Exchange reciept in Billion $

Earning in Billion $

Our Focus Segment is

Inbound Foreign Traveler To India

Source: Ministry Of Tourism India

Foreign Traveler Arrival No. Million by Continent

0

0.5

1

1.5

2

2.5

2.12

1.34 1.24

0.58 0.61

0.32 0.52

0.27 0.31

0.79 2010

2011

2012

2013

Our Primary

Market 1

Our Primary

Market 2

Our Secondary Market 1

Our Secondary Market 2

Additional focus is on BRICS countries

Mill

ion

Source: Ministry Of Tourism India

Earning per Tourist in $

0 1000 2000 3000 4000

2007

2008

2009

2010

2011

2012

2013

Foreign Exchange Receipt/Tourist $

Foreign Exchange Earning/Tourist

Steady rise of average

spending across all segments

Source: Ministry Of Tourism India

Total Indian Business & Leisure Market: Domestic +Foreign

Source: WTTC

Foreign Tourist with the purpose of visit in Million

1.5

9

2.4

2

1.8

4

0.1

8

1.0

9

0.00

0.50

1.00

1.50

2.00

2.50

3.00

Business & Professionals

Leisure Holiday & Recreation

Visiting Friends & Relatives

Medical Treatment

Others

2009

2010

2011

2012

2013

Our Primary Target Market

Our Secondary Target Market

A 9.68 Billion

dollar Market Segment

Source: Ministry Of Tourism India

7%

93%

Foreign Traveller Arrival : type of Booking INDIA

69%

31%

Foreign Traveller Arrival : type of Booking: WORLD

Packaged Foreign Traveller

Non Packaged Foreign Traveller

India has very low packaged foreign traveler Arrival because of: • Very low Inbound tour operator : 437 nos against more than 7 million tourist arrival •Low no of organized nation level ecommerce travel companies •Lack of multi lingual websites •Lack of marketing in target countries

An opportunity

available

Packaged Tourist Vs Non Packaged Tourist Arrival To India

Source: Ministry Of Tourism India

Our Positioning-Luxury travel market WHY?

51%

33%

16%

No of trips per year per luxury customer world

luxury travel market

4 trips

2-3 trips

1 trips

30%

50%

20%

Average expenditure per trip per customer world

luxury travel market

Less than $ 6500

between $ 6500 & $ 13000

More Than $ 13000 Our Target Market

Average No of days per holiday : 6.5 days

Our Target market:

Indian luxury traveler for holiday & recreation is 2.1 Bn $ with 30000 Foreign travel Arrival and is expected to at the rate of 35% CAGR

with an increase on average expenditure per trip per customer from $ 6500 Source: AIGO and Pangaea Network Research

0%

20%

40%

60%

80%

57%

39%

79%

40%

80%

38% 36%

Deterrents for Foreign Tourist Arrival To India

Crime

Political Instability

Terrorism

Prices Transparency

Hygiene

Lack Of Infrastructure

Weather

Positive Political Scenario in High Tourism Growth & Reducing Deterrents •India has a clear majority government with decisive & determined Prime Minister Mr. Narendra Modi who has earlier turnaround the economy of his state Gujrat Thorough a Tourism initiative “ Vibrant Gujrat” as a Chief Minister. • Prime Minister Mr. Modi is soon launching a Pan India Tourism Initiative “Vibrant India. A major Investment & friendly government policy will be announced soon for the tourism sector

Source: Ministry Of Tourism India

Focus on Tourism Sector Development

Example Vibrant Gujrat

14 gems of Moditva or Modinomics and its

relevance to our project Government Management principles of

Mr. Narendra Modi (Indian Prime Minister in Total majority Government)

1. ‘Secularism means ‘India first’ 2. ‘Minimum government, maximum governance’ 3. Government has no business to be in business’ 4. ‘Co-operative, not coercive federalism for a strong republic’ 5. ‘Development politics over vote-bank politics’ 6. ‘Aatma gaanv ki, suvidha sheher ki’ ( Soul of a village and

facilities of a city)

7. ‘Tourism unites, terrorism divides’ 8. ‘Per drop more crop’ 9. ‘Farm to fibre, fibre to factory, factory to fashion, fashion to

foreign’ 10. ‘From a nation of snake charmers to mouse charmers’ 11. ‘Take the university outside the campus’ 12. ‘Pehle sauchalaya, phir devalaya’ ( Toilet first and then place

of worship) 13. ‘Economy with mass production by the masses’ 14. ‘People public private partnership (4p)’

Infra Development

for hygiene

Stability

Support to Entrepreneurship

Indian Prime Minister

High Government

Investment to fuel Tourism

Growth

Indian Government Investment In Tourism Sector

Source: WTTC

Major Companies progress thorough Tourism

Makemytrip.com is now a Billion dollar company in 2014 Courtesy: http://www.nasdaq.com/symbol/mmyt

Source: iberg.com

Not our competition, Makemytrip is primarily a ticketing & hotel booking company with focus on domestic market. Our segment has NO COMPETITON.

Decision Enablers of Luxury Foreign Traveler to India

Source: AIGO and Pangaea Network Research

Unique Locations

Best In the Class

Tree House etc.

Khardungla Pass Highest motorable road in the world

18300 ft

World Best kebabs at Lucknow

Ayurveda spa at Kerala

Paragliding, skiing, under water diving,

Night life at Goa

Motor Home caravan, Holiday

resorts

Head quarters at Lucknow

IT wing that will develop our multilingual website (Lucknow)

Data ware house that will house our precious data bank (Lucknow)

Multi Lingual call centre for outbound & inbound communication and written communication. (Lucknow) which will have expertise in English, French, Spanish, Portuguese, Russian, Chinese, Italian, German, Arabic & Swedish language in the first phase.

Customer Relationship and feedback analysis wing at Lucknow.

Operational office at: New Delhi, Mumbai, Bangalore, Kochi, Goa, Chennai, Kolkata, Varanasi &Dehradun In India.

Additional Office at Maldives, Columbo Srilanka, Thimpu Bhutan & Kathmandu Nepal

Full backward integration for better customer satisfaction

Our Tag line: “If it is in your dream we will take you there”

Our Product: customer has all freedom to decide

• We will be offering one stop solution to our target market customers thorough five different packages: Executive, premium, super premium, luxury & Super Luxury

• Our Packages will be booked thorough multi lingual ecommerce website. It will be contents rich.

• Our website will not have pre fix packages, customer can choose anyplace/service. We will make recommendation and help him decide his schedule.

• We will accept wired payments in all major currencies.

• Customer can choose any packages based on per day price.

• Customer can choose any route or any place.

• Customer can choose any category i.e. Adventure, Wellness, Cultural, heritage or can create a mix.

• Customer will get the facility of change of destination any time even during the travel.

• Customer can increase or decrease his duration by paying or by getting refund immediately.

• We will never discount our product but may supplement it will better and new services.

• The price will include pre travel and all travel related expense. Customer will pay for buying for his personal needs and on trip shopping.

UNIQUE OFFER

Competition Differentiator • Our Package includes all pre trip expense such as International flight expense, Trip expense such as

Inland travel, Accommodation, all meals, all Alcoholic & Non Alcoholic Drinks, visa & documents charges , insurance and monument entry charges.*No hidden or additional charges. Customer will pay us once.

• We will offer helicopter services for inland travel.* • We will offer chartered flight services and cruise bookings.* • Every traveler will be offered a mobile SIM with handset with certain free call & data charges. It will

contain a tracking application for their families to know the position.* • We will also offer long term home stay facilities at special rates at unique exotic locations for

wellness holiday and private say. • We will offer private bodyguard service for traveler safety.* • We will offer Interpreter services for traveler.* • We will offer Marriage event management services. • We will help traveler in shopping thorough our recommendation & facilitation. • We will offer last minute rescheduling without additional charges. • We will offer motor home caravan drive holiday. • We will offer manacation (Men only vacations) and womanacations (women only vacations). • We will offer drive holiday and motorcycle expeditions. • We will offer mountaineering & trekking holidays. • We will offer all kind of adventure holidays including adventure sports and India famous wellness

holidays including yoga and ayurveda and Tibetan medicines. • Every traveler is assured of a valued assured gift from our side as a gesture of thanks for choosing us. • We have unique incentive plan for our service providers which is linked to traveler feedback. We will

rate our service providers on our site enabling traveler to choose their desired one. The remunerations of service provider will be linked to their rating.

* Services in context package Selected

No other company is

offering these services

Our Tour packages PACKAGES Price single Price Couple/

Family Features

1. Executive $1000/day $ 1500/day Data enabled sim with phone on arrival with $ 100 per day, Accommodation 4Star, In route travel by executive class cars, economy air travel. International travel by economy class and all other expense paid. Interpreter service.

2. Premium $2000/day $ 3000/day Data enabled sim with phone and tablet on arrival with 100 $ per day, Accommodation 5Star, In route travel by luxury class cars, economy air travel. International travel by economy class and all other expense paid. Interpreter service. Personal body guard

3. Super Premium

$3000/day $ 4500/day Data enabled sim with phone and tablet on arrival with 100 $ per day, Accommodation 5Star, In route travel by luxury class cars, business class air travel. International travel by economy class and all other expense paid. Interpreter service. Personal body guard

4 Luxury $5000/day $ 7500/day Data enabled sim with phone and tablet on arrival with 100 $ per day, Accommodation 5Star deluxe and above, In route travel by helicopter. International travel by luxury business class and all other expense paid. Interpreter service. Personal body guard

5. Super Luxury

$ 10000/day $15000/day Private chartered flight and extremely luxurious expensive service delivered

52 160

306

599

1046

0

500

1000

1500

First Year Second year Third year Fourth year Fifth Year

Projected Revenue In Million $

8.0 24.6

47.1

92.2

160.9

0.0

50.0

100.0

150.0

200.0

First Year Second year Third year Fourth year Fifth Year

No of Customers in Thousand

Our Target : A Billion

Dollar company

Growth Projections For 5 Years Of Operations

Financial projections

0 50

100 150 200 250 300 350 400

Ist Year

2nd Year

3rd Year

4th Year

5th Year

14

60

152

186

384 Projected Nett Profit in Million $

0%

10%

20%

30%

40%

50%

Ist Year

2nd Year

3rd Year

4th Year

5th Year

27%

37.50%

49.80%

31.10%

43.10%

nett Profit % of revenue

Do You

want to be

part of

A Billion Dollar Company

We OFFER

An Equity of 10% Against

5 Million Dollar

10X return with a Year

22%

38%

50%

Way Forward: Expense Plan Seed Capital

Operational expense 1st Yr

Infrastructure

Marketing, Advertising & Promotions

• Call Centre •Date Ware House •Operation Offices

•Search Engine Optimization • Affiliate Marketing •FM Radio & Newspaper •Events Marketing •Social Media Marketing •Television •Billboards

•Salary & Work Incentives •Rent •Maintenance •Office Expense •Travel

Detail Projection available

Operation Timeline Pre Lanuch Operation & Market Consolidation

Expansion & Future

Planning

Fund Acquired

1st

mo

nth

2n

d m

on

th

3rd

mo

nth

4th

mo

nth

5th

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nth

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mo

nth

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nth

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mo

nth

14th

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nth

15th

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nth

16th

mo

nth

17th

mo

nth

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mo

nth

19th

mo

nth

20th

mo

nth

21st m

on

th

22n

d m

on

th

23rd

mo

nth

24th

mo

nth

Head Office Space

IT & Warehouse Setup

Call Centre Setup

E Commerce Website

IT TeamRecruitment

Call centre Recruitment

Training

CRM setup

Service provider Marketing

Service provider Tieups

Marketing in Target countries

Social Media Marketing

Operation Office Setup

Addition Of New services

Selection of New market

After 3 Years of Operations………

Superb Switzerland

Awesome

Australia

Unique USA

Exciting England Romantic Russia

Develop SBU brands based for Foreign Traveler visiting target countries

Thanks you For your Patience

Sanjay Vir singh sunjaiveersingh@gmail.com +91 9793456078 All Pictures are sourced from Google

Shobhit Kumar shobhit.kumar20@gmail.com +91 9971329862

Tilak Mani Tripathi foodtech.tilak@gmail.com +91 9506941102