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Global Luxury Writing Instruments Market Outlook:

Industry Insights & Opportunity Evaluation,

2015-2021

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Global Luxury Watches Market Overview

Despite of the growing digital revolution, writing instruments still have a great demand from people working in various industrial sectors. Keeping premium writing instruments is still considered as a status symbol in most of the countries across the globe.

The global writing instruments market is envisioned to reach USD 22.0 Billion by 2019, exhibiting a compound annual growth rate (CAGR) of 5.3%. Geographically, the global writing instruments market is segmented into North America, Latin America, Western and Eastern Europe, Asia-Pacific and Rest of World.

Market Segmentation

By Types

The global writing instrument market is segmented by types into pens, colour, pencils, writing accessories, highlighters and markers.

By Distribution Channel

Based on distribution channel, the global writing instrument market is divided as department stores, office supplies and stationers, supermarkets and others.

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By Cost range

Global writing instrument market is segmented on the basis of cost range as premium and low cost writing instruments.

By Manufacturing

Hand Made Machine Made

Growth Drivers and Challenges

Rising demand of luxury writing pens is a major factor which is expected to escalate the demand of global writing instruments market over the forecast period.

In addition to that, increasing trend of corporate gifting in offices is also believed to bolster the global writing instruments market.

However, increasing penetration of computer electronics is projected to hamper the growth of global writing instruments market in coming 5-6 years.

Market Size and Forecast

With approximately 35.0% market share in 2015, Asia-Pacific dominates the global writing instruments market. The region is further anticipated to foster at a healthy rate during 2015-2021. Rising literacy rates and trending

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corporate gifting in countries like India and China is a key driver of Asia-Pacific writing instruments market.

North America and Europe are also expected to witness a steady growth in global writing instruments market over next few years. The market in these regions is likely to get bolstered from increasing adoption of personalized pen gifting culture among majority of population.

Key Players

The key competitors of global writing instruments market include Crayola, Mitsubishi Pencil, Faber-Castell, Pilot Corporation, Faber-Castell, Crayola, Montblanc International GmbH, Camlin, Societe BIC, Hindustan Pencils, STABILO International, Newell Rubbermaid, Pelikan, Shanghai M&G Stationary etc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth North America (U.S., Canada) Latin America (Mexico, Brazil, Rest of Latin America) Western and Eastern Europe (Germany, Italy, Spain,

France, U.K, Benelux, Hungary, Rest Of Western Europe, Russia Poland, Rest of Eastern Europe)

Asia-Pacific (China, India, Singapore, Japan, Australia & New Zealand & Rest of Asia)

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Rest of World

Segmentation By Type By Distribution Channels By Cost Range By End Use (Corporate Gifts & Personal Use)

Market Dynamics

Market Attractiveness

BPS Analysis

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in current dynamic environment

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writing-instruments-market-analysis-

opportunity-outlook-2021/116

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