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1 © 2019. All rights reserved 1.888.696.2900 | www.haleymarketing.com Social Media 20/20: Creating an Aligned Vision Social Media 20/20: Creating an Aligned Vision Presented by: Brad Smith & Brad Bialy Do you have a clear vision? 1 2 3
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Page 1: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

1© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Social Media 20/20:Creating an Aligned Vision

Social Media 20/20:Creating an Aligned Vision

Presented by:Brad Smith & Brad Bialy

Do you have a

clear vision?

1

2

3

Page 2: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

2© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Or are thingsslightly out offocus?

Is everyone working towards the same goal?

For many companies, marketing is broken.

4

5

6

Page 3: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

3© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

1. Goal driven2. More targeted3. Strategic4. Aligned5. Measurable

1. Goal driven2. More targeted3. Strategic4. Aligned5. Measurable

Define YourGoals

Measure the Results

Define Your Target Audience

Conceptualize Your Strategy and

Outline Your Tactics

Develop Your Messaging

7

8

9

Page 4: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

4© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Define YourGoals

Measure the Results

Define Your Target Audience

Conceptualize Your Strategy and

Outline Your Tactics

Develop Your Messaging

DEFINEYOUR

GOALS

10

11

12

Page 5: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

5© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

“We want to increase visibility.”“We want to be seen as a leader.”“We want to be a great place to work.”

SpecificMeasurableAchievableRealisticTime-Bound

SMART Goals

DEFINEYOUR

AUDIENCE

13

14

15

Page 6: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

6© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

DEFINEYOUR

MESSAGE

Key DifferentiatorsValue Proposition

PositioningCore Story

CONCEPTYOUR

STRATEGY

OUTLINEYOUR

TACTICS

16

17

18

Page 7: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

7© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

SOCIAL =YOUNG

Today

INPUTFROM ALL

LEVELS

20/20 Vision

19

20

21

Page 8: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

8© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Third

PartyContent

Today

Unique

Content

20/20 Vision

22

23

24

Page 9: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

9© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Automated

Today

Customized

20/20 Vision

25

26

27

Page 10: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

10© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Brand

Centric

Today

Audience

Focused

20/20 Vision

28

29

30

Page 11: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

11© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Text & Image Based

Today

Rich MediaWill Rule

20/20 Vision

31

32

33

Page 12: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

12© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Company

Today

Personal

20/20 Vision

34

35

36

Page 13: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

13© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Shouting

Today

Listening

20/20 Vision

37

38

39

Page 14: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

14© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

OrganicReach

Today

Paid is Required

20/20 Vision

40

41

42

Page 15: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

15© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Likes & Followers

Today

Conversion

20/20 Vision

43

44

45

Page 16: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

16© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

1

2

3

Visibility

Today

Lead Generation

20/20 Vision

46

47

48

Page 17: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

17© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Now what?

Define YourGoals

Measure the Results

Define Your Target Audience

Conceptualize Your Strategy and

Outline Your Tactics

Develop Your Messaging

49

50

51

Page 18: LwH 2020 - A Vision for Social Media · $oo uljkwv uhvhuyhg _ zzz kdoh\pdunhwlqj frp k s ± så 9 x x , , ¼ e eü ü eÏ x i f x å ´å s ¼ e 9å µ e s ) 9

18© 2019. All rights reserved1.888.696.2900 | www.haleymarketing.com

Coming Next:

Plugging the Leaks in Your Staffing WebsiteTuesday, February 19, 2019 at 2:00 PM ET

Lessons from the 2019 Executive ForumThursday, March 7,2019 at 2 PM ET

Reserve your seat: www.lunchwithhaley.com

52

53

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