Date post: | 13-May-2015 |
Category: |
Technology |
Upload: | informa-australia |
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Lydia Buchtmann
Associate Futureye
Outrage mitigation strategy
Communicating risk
R = H + O
12 Outrage Factors
Trust
Climb the honesty ladder to build trust
Source: P. Sandman, Responding to Community Outrage, American Industrial Hygiene Association, 1993.
Are you using the appropriate strategies?
Precaution
Advocacy
Crisis
Communication
Outrage
Management
Preventative
Outrage
Management
Likelihood v consequence
Melamine milk contamination
Summary