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CONTACTS:

ZAPWATER COMMUNICATIONS LYFE KITCHEN

Mary Doyle / Annie Block Mike Donahue

312.943.0333 630.441.8080mary@zapwater.com | annie@zapwater.com mike.donahue@lyfekitchen.com

LYFE BEGINS IN SO-CAL, JANUARY 2013

Restaurant Furthers Commitment to Environmentally Conscious “Lyfestyle” and Sustainable

Local Vendors with Second Location

CULVER CITY, CALIF. (October 10, 2012)—LYFE Kitchen the transformational, socially

responsible “lyfestyle” brand , announces its second restaurant location in Culver City, Calif.

(9540 Washington Blvd) to open January 2013. Just one year after a successful 2011 launch in

Palo Alto, Calif. , LYFE, an acronym for “Love Your Food Everyday,” prepares for the first ofmany steps in an expansion plan fueled by positive customer response.

“We are thrilled to announce that Culver City will be

the second LYFE Kitchen location,” said Mike

Roberts, CEO of LYFE Kitchen. “Our focus from day

one has been on our guests, and for that reason,

we’ve allowed our consumers to assist in

determining our growth. During the course of the

past year, we have been both humbled and energized

 by the positive response we’ve received in Northern

California. The time is right to take our great-tasting,

good-for-you food to Culver City, and we look

forward to joining this thriving community.” 

LYFE’S STRATEGIC ADVISORY BOARD MEMEBERS

Thomas Tull, Chairman and CEO, Legendary Entertainment – Thomas

Tull is both an investor in and strategic adviser to LYFE Kitchen. A long-

time believer in an active lifestyle and balanced diet,

Tull will bring his creativity to LYFE Kitchen and will

serve as a local voice for the brand’s second location. 

 Jim Wiatt, Strategic Advisor to AOL – As the former

head of William Morris Agency and advisor to AOL,

Wiatt will also join LYFE’s strategic advisory board.

With a desire for creating brand awareness, he will provide guidance on

LYFE’s newest endeavors and help bring the concept of great-tasting, good-

for-you food to a new audience.

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CHEF ART SMITH AND VEGAN CONSULTING CHEF TAL RONNEN LEAD THE WAY

LYFE Kitchen, Culver City will

showcase award-winning Chefs Art

Smith and Tal Ronnen’s trusted and

thoughtful menu that features a balance of comfort food and plant-

 based proteins, with all dishes

containing fewer than 600 calories.

Tasty dishes, such as Art’s Unfriend

Chicken and Tal’s Ancient Grains

Bowl, feature responsibly sourced

ingredients, from local farms and

sustainable whenever possible, and rely on herbs, spices, fruits and vegetables to enhance the

flavor profile.

ECO-FRIENDLY DESIGN & THE COMMUNITY

As LYFE grows, guests can still expect the same quality, great-tasting food and drinks, along

with the warm, inviting and eco-conscious practices and design. LYFE will partner with local

purveyors and vendors throughout the So-Cal region to provide the freshest products available,

to ensure that each location is uniquely an extension of the community. From the moment the

perfect location is determined until well beyond the first fork is raised, LYFE will immerse itself

in the community, engaging with early adapters and local leaders to craft a regional menu and

space.

Much larger in size, the 7,280-square-foot Culver City

restaurant will feature 4,000 feet of restaurant space

with the remaining space used for a catering kitchen

and training rooms. The restaurant will also feature

staples from the Palo Alto store and a few new

elements, such as:

Herb Wall 

  Centerpiece of the restaurant

  Includes 25 selected flavorful herbs & spices – basil,

lemongrass, marjoram and more

  Representative of the fresh ingredients used withinthe restaurant’s kitchen to create many of LYFE’s

favorite dishes

  Selected herbs that play to guests’ senses and evoke

smell and touch

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Hydroponic Garden Wall 

  A first for LYFE Kitchen

  New edible garden will feature hydroponically grown vegetables

– a method of growing plants using mineral nutrient solutions in

water, without soil

  Hydroponic vegetable garden wall allows nutrients to bedelivered directly to the roots of the plant – which allows the

plant to put its energy into greater growth rates

  Nutrient rich produce create a high crop yield

  Allows LYFE Kitchen to incorporate many of the home grown

items throughout the menu

Environmental Building

  One of LYFE Kitchen’s core principles is a commitment to eco-

friendly materials and energy conservation 

  LEED-certified building standards   All designs built with sustainable focus in mind 

  Materials of the façade benefit local non-profits 

  Paint consists zero volatile organic compounds 

  Use of recycled and natural supplies 

  LED Lighting 

“LYFE Kitchen worked tirelessly to ensure that the food, décor and

overall aura of the first restaurant represented their commitment to

living an eco-friendly and sustainable lifestyle,” said LYFE Kitchen

designer and owner of Margee Drews Design, Margee Drews. “The Culver City location will be

no exception, with our teams working to provide a space that incorporates some of the Palo

Alto favorites – like our herb wall, chairs made out of recycled milk and juice cartons, LED

lighting and more and new, exciting elements like the hydroponic garden wall. We hope that

guests feel instantly greeted by a space that is inviting yet environmentally conscious, from the

carefully selected ingredients on their plates down to the smallest décor details.” 

LYFE Kitchen will form partnerships with local vendors who share the same passion and social

responsibility beliefs to provide high-quality, great-tasting food and beverages, which allow a

new audience to “Love Your Food Everyday.”

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LYFE KITCHEN LOCAL PARTNERS INCLUDE:

Thorne Family Farm – The Thorne family is a third

generation farm family located in Malibu,Calif. Practicing sustainable farming and

deeply committed to providing the community

with produce that is varied, flavorful and

nutritious, with the upmost care for health and the

environment, Thorne Family Farm produces a

wide assortment of year-round fruit, vegetables,

herbs and flowers. They will be supplying LYFE

Kitchen with strawberries and tomatoes.

Weiser Family Farms – With a long history of

farming dating back to 1977, Weiser Family Farms

focuses on bio-diverse farming while applying

sustainable farming techniques. The farm supplies

people with unique fruits and vegetables at their

peak. Today, Weiser Family Farms grows in the

Greater Bakersfield area, Tehachapi and the

Lucerne Valley, cultivating a tapestry of high

quality produce year round. LYFE Kitchen

customers will be thrilled when they taste theassortment of potatoes, root vegetables, hard

squash, and eggplant from Weiser Family Farms.

Kenter Canyon Farms – A family farm located in

Ventura County, Kenter Canyon Farms grow

lettuces, herbs, and specialty crops year round in

the fertile soil along the Santa Clara River.

Dedicated to sustainable agricultural practices,harvested daily, washed and packed in

their own certified facility, all produce are

prepared to ensure the best quality and freshness.

Kenter Canyon Farms will be providing lettuces,

kale and herbs for the LYFE Kitchen menu.

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LYFE Kitchen is driven by proven, world‐class leadership. Mike Roberts, McDonald’s former

global president and chief operating officer, Chief Communications Officer Mike Donahue, a

20-year veteran of McDonald’s USA who served as the former Chief Communications and

External Relations Officer, and Steve Sidwell, an investment banker.

About LYFE Kitchen LYFE Kitchen’s menu is filled with great-tasting, locally sourced, sustainable ingredients

expertly designed by celebrity Chef Art Smith and vegan culinary sensation Tal Ronnen. The

founders of LYFE Kitchen include Mike Roberts, former global president and COO of

McDonald’s Corporation and Mike Donahue former Chief Communications and External

Relations Officer McDonald’s USA. 

LYFE, Love Your Food Everyday, is a lifestyle restaurant. LYFE Kitchen combines natural

ingredients with sustainable practices and delicious flavor profiles enhanced with spices and

herbs to fuel and satisfy. All dishes are preservative and additive free and contain less than 600

calories and less than 1,000 mg of sodium. We aim to fulfill the need for delicious food that is

convenient, affordable, and as important, good for you. The first LYFE Kitchen is located at 167

Hamilton Street, Palo Alto, CA 94301. For additional information, visit www.lyfekitchen.com or

call 650-325-LYFE(5933).

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