Date post: | 13-Apr-2017 |
Category: |
Entertainment & Humor |
Upload: | mediaproduction78 |
View: | 243 times |
Download: | 1 times |
UNIT8: MEDIA INDUSTRY IN CONTEXT
MAINSTREAMINDEPENTANT
NICHE
Mainstream MARKETS
• MAINSTREMS are big distribution networking with high production values and budgeting, it also have a large scale marketing campaigns with universal appeals mainstream appear across the world with easy out lets.
• mainstream have a global marketing easy for advertisement with already have they own franchise which means they already have branded and equipment.
• conventional generic products mass production, are easy to access and high in quality things you expect to see.
INDEPENDENT MARKETS
• LIMITED DISTRIBUTION NETWORKING• LOWER PRODUCTION AND VALUES LOW BUDGETING.
not enough money.• MORE LIMITED APPEAR, meaning it not to everyone taste.• small scale marketing campaigning. often viral.• EXPERIMENTAL & risk taking.• alternative generic products.
NICHI MARKET
• a product that is made and marketed for use in a small and specialized but profitable market.
• aimed at a small and specific target audience.• target marketing campaigns• attractive to advertisers
BBC market
Apple Markets
DISNEY MARKETING
ROCKSTAR MARKETING