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lynda.com Brochure

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Learn. Grow. Do. Online Software Training
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Page 1: lynda.com Brochure

Learn. Grow. Do.Online Software Training

Page 2: lynda.com Brochure

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Technology and software training for everyone. Any time, anywhere, and at your pace.

Adobe

Apple

Autodesk

Avid

FileMaker

Google

Microsoft

Open Source

and more

3D + Animation

Audio

Business

Design

Developer

Home Computing

Photography

Video + Motion Graphics

Web + Interactive

Keeping you up to date with changing software and technology.

It’s tough to stay up to speed with today’s ever-changing software and technical skills. Books go out of date, off-site training is expensive and inconvenient, searching on the Internet yields unpredictable results, and new versions get released so quickly that it can get overwhelming fast.

It’s time to change the way you train your team by giving them training they’ll use—get proven, effective, and current software training on your Mac, PC, and mobile devices with online training from lynda.com. Our library of top-quality instructional videos lets people find what they need to learn quickly, at their level, with bite-sized tutorials or comprehensive classes, available 24/7.

Training on:

Page 3: lynda.com Brochure

We know everyone learns differently. Our library approach allows the flexibility to watch a course from beginning to end, or to watch specific videos that cover the specific skills and topics needed. Add the ability to pause, rewind, and play at any time, and your team will discover learning that is truly personally paced.

We have extensive training in business applications from Microsoft, Adobe, and others, plus courses in web and interactive design, presentation skills, photography, programming, and much more—all taught by expert authors—utilizing state-of-the art video and instructional techniques. New courses are added every week.

“Our producers really need access to up-to-date training that can also fit into their erratic schedules. lynda.com was the perfect solution.”—Ron Tonkin, Production Manager, Time Warner Cable Media Sales

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A variety of learning solutions

We have programs that will help you boost productivity and skills, manage usage and budgets, and effectively train people quickly and conveniently. Our solutions include integrated training for schools on campuses and in classrooms, and essential skills and software training for corporate and government employees.

Our easy-to-use tools let you see what courses are watched and completed, how much time is spent on a course on a user-by-user basis, and more. Increased accountability equals increased adoption, and increased adoption means improved skills and productivity.

Software training that gets used. Really.

Page 4: lynda.com Brochure

“Some employees need basic software skills, others need something more technical. It’s all available through lynda.com.” —Lu Setnicka, Training Director, Human Resources, Patagonia

Business

Business Skills

Collaboration

Communication

Databases + Data Analysis

Documents + Forms

E-learning

Networking

Online Marketing + SEO

Operating Systems

Presentations + Graphics

Project Management

Spreadsheets + Finance

Design

Color

Digital Illustration

Digital Imaging

Digital Publishing

Layout

Print + Prepress

Projects

Typography

Workflow

Developer

Application Servers

Databases

Development Tools

Languages

Mobile

Platforms

SDKs

Web

Video + Motion Graphics

Compositing

Compression

Documentaries

DVD Authoring

Editing

Keying + Mattes

Motion Graphics

Visual Effects

Web + Mobile

Web + Interactive

Audio + Video

CMS + Blogs

CSS

Graphics + Animation

HTML + HTML5

Interactive

Projects

Prototyping

Scripting Languages

User Experience

Audio

DAW

Mixing + Mastering

Music Production

Plug-Ins

Recording

Scoring + Composition

3D + Animation

Architecture

CAD

Character Animation

Character Design

Character Rigging

Modeling

Rendering

Textures + Materials

Visual Effects

Home Computing

eBay

Home Office

iPhone + iPad

Mac OS X

Music

Personal Finance

Photography

Social Networking

Video

Photography

Cameras + Gear

Lighting

Photo Assignments

Photo Editing

Photo Management

Principles

Printing + Sharing

What we teach.

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Page 5: lynda.com Brochure

say +

see+

hear

do +say+

see+

hear

see+

hearhear seeread

Why our training works.

Acknowledging that everyone learns differently is just one step in a learning solution that is adaptable to each person who needs to learn software skills.

A study conducted by Edgar Dale in 1946 showed that our retention improves as we combine the different ways we take in and process information.* Using our different senses, and practicing and repeating a skill results in much stronger and effective learning.

In the book Brain Rules, Dr. John Medina describes a set of rules based on what scientists know today about how our brain works, and how they help us to learn and retain information.*

Every brain is wired differently

Everyone learns differently, so we give members a choice of how to learn—there’s no right or wrong way to view a course. Control the speed of playback, the size of the window, whether or not to view closed captions, and whether or not to watch a whole course or segments of many to learn specific topics on demand. Simple straightforward searchable/retrievable video clip selection allows learners to determine the order and the amount that they learn.

We don’t pay attention to boring things

Visual images, motion graphics, charts, and animations make learning more engaging, memorable, enjoyable. Most people lose attention after ten minutes; our movies average around four minutes apiece.

Repeat to remember

Stop, rewind, replay, fast-forward—and bookmark topics for future reference. Come back to the same lesson any time.

Stimulate multiple senses

Seeing the instructor, real demonstrations, and supporting visuals, while hearing the voice, reading text transcripts, working along with the instructor on your own files stimulates more senses than reading books or manuals.

Vision trumps all other senses

From visual software demonstrations with added animated on-screen directions, to live-action on-the-scene real-world how-tos, watching how something is done trumps other methods of learning.

People are powerful and natural explorers

Our library of tens of thousands of tutorials invites and encourages exploration. Members tell us all the time that they come here to learn one thing, and stay to explore more courses—sometimes courses that change their life’s work and passions.

HIGH RETENTION

*Based on Dr. John Medina’s book, Brain Rules, 2008

*Based on Edgar Dale’s Cone of Experience, Audio Visual Methods in Teaching, 1946

PASSIVE ACTIVE

LOW RETENTION

Learning and Retention

lynda.com’s high quality video training offers the ability to see and hear what the instructor demonstrates, which creates high retention and inspires active learning.

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lynda.com helps me create stronger projects by giving me other options that might have not been covered in the classroom. Dawn Wolf, student, Pasadena City College

When and where you want it.

Get flexible training options with many of our solutions, from accessing courses from mobile devices, to on-demand training in Office for Windows applications.

iPhone, iPad, mobile

Free lynda.com iPhone and iPad apps allow for learning anytime, anywhere. Our mobile site (expected launch, end of 2011) brings the Online Training Library® to even more devices, such as Android and Blackberry.

“lynda.com revolutionized the way I learn online. Not only do I have high quality information at my fingertips, I learn and remember the material I explore there.”—Augusta Hammock, web design student, Full Sail University

Office Ribbon plug-in

The lynda.com Office Ribbon plug-in allows for training directly from Microsoft Office programs (available only on Windows computers). Use our custom Ribbon plug-in tab to launch any of our Microsoft courses on Word, Excel, PowerPoint, Outlook, and Access, or as a just-in-time reference for specific topics as needed.

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Benefits to your organization

› Highest quality training at lowest cost

› Better learning through rich-media video

› 24/7 access with computers and mobile devices

› Everyone learns at their own pace

› Reports give insight into usage and activity

› Updated more frequently than books

› Affordable alternative to off-site training or consultants

What are the benefits?

Benefits to your users

› Encourages life-long learning and self-directed learning paths

› Tutorials state the goal, show the steps, and summarize the learning objective

› Repetition aids learning: stop, play, rewind any time

› Experts in their field, sharing real-world experience

› Closed captions and searchable, time-coded transcripts

“It allows me to focus on content, not teaching lower level tasks to the newer students. It keeps my course structured in regards to time management and instruction, acting as a resource for students to build other skills.”—Simon Hooper, Professor, Learning and Performance Systems Department, Penn State

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Page 8: lynda.com Brochure

Who is using lynda.com?

lynda.com offers multi-user solutions for business, academic institutions, and government that fit a wide range of training needs. Here are just a few of the kinds of organizations that use lynda.com:

› Financial institutions

› Major retailers

› Manufacturing companies

› Newspapers and magazines

› Local, state and federal governments

› Motion picture and television studios

› Schools, colleges, and universities

› Healthcare companies

› Advertising and design agencies

› Technology companies

› Non-profit organizations

Contact us

mailing address: 6410 Via Real, Carpinteria, California 93013US: 1(888) 335-9632 | International: 1(805) 477-3900 | UK: +44(0) 1252 302366 web site: www.lynda.com/online-software-training/multiuser-solutions.html email: [email protected]

“I can keep the learning relevant to the evolving needs of the company.”— Ken Hollern, Software Trainer & Instructional Designer, Schawk Retail Marketing

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