Date post: | 28-Nov-2014 |
Category: |
Marketing |
Upload: | norfolk-chamber-of-commerce |
View: | 149 times |
Download: | 0 times |
Social media – how to ensure success
SocialB Ltd@SocialBUK @Lynseysweales
Social Media & Online Marketing Experts
What will you leave with today?
Why social media is so significant for business
The four key areas to building social media success
How to use social media successfully
Tips on using social media as part of your every day business
Social Media & Online Marketing Experts
SocialB Social media & online marketing experts
- Social media training courses/webinars
- In-house social media training
- Social media consultancy/management
- Search engine optimisation (increasing the number of visitors to a website delivered by search engines such as Google, Bing, etc)
- Pay per click
Social media council
Social Media & Online Marketing Experts
Social Media Usage
Around 71% of Internet users around the world interact on social media
at least once a month
Social Media & Online Marketing Experts
Who uses social media?
Social Media & Online Marketing Experts
Different types of social media
Although they all enable sharing, there are several different types of social media:
Blogs are online diaries
Microblogs (Twitter) is texting online
Forums are conversational threads
Video sharing (YouTube) is shared video clips
Social photo (Flickr/Pinterest/Instagram) is shared images and photos
Social networking (Facebook, LinkedIn, Google+) is all of the above
Social Media & Online Marketing Experts
How it relates to business Businesses can – and do – use social media. For every major business
function of every organisation, there is an equivalent social media function:
Research=Listening to the conversations people have with each other to understand their wants and needs
Marketing=Talking in the conversations people have with each other to spread messages about your company and products
Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online
Support=Supporting customers to support each other by setting up tools that help them do this
Development=Embracing customers to work with each other by integrating them into the way your business works
Social Media & Online Marketing Experts
The 4 key S’s to social media success
Strategy
Social
SEO (keywords)
Search
Social Media & Online Marketing Experts
Social Media Strategy Without a plan you plan to …
What does success look like?
How has your business become successful? With a plan/strategy by any chance??
Q1 “What do we want to achieve with our social media activity?”
Social Media & Online Marketing Experts
Social Media Strategy Your overall objectives will inform what you do in
social media in terms of:
Who you want to connect with
What content you share
How you interact with people
How often you need to interact with people
How you want to influence people to act
Social Media & Online Marketing Experts
How to measure in one place – Excel!
Weekly per platform per tab
Monthly on one tab
Create graphs
Social Media & Online Marketing Experts
Social Media & Online Marketing Experts
Example of easy measuring
Client East of England tourist attraction
Assets/ActivitiesFacebook (organic)
Impact•Facebook had a 1.5% engagement level – very low•Wanted to drive awareness and footfall to attraction over November & December•Increased engagement on Facebook by 94%•Increased traffic to the website by 795%•40% sales increase compared Y/Y was due to Facebook
Social media – Increase awareness & footfall
Social Media & Online Marketing Experts
Social media – sales
Social Media & Online Marketing Experts
North Norfolk District Council
Assets/Activities•Advertising on Facebook
Impact•V targeted segmentation of adverts with relevant imagery &content •Click through rate over over 4%•Reached 16,800 targeted people•First sports session sold out within a week – before any of the traditional media had even gone to print•Small budget but big success campaign delivery
Social media – engagement/research
Social Media & Online Marketing Experts
United Nations
Assets/Activities•Social media - various
Impact•Wanted to better engage with their audiences in Sudan, Afghanistan and Haiti•Increased significant engagement, image tweaks and using people on the ground to find answers to questions
Social media – crisis management
Social Media & Online Marketing Experts
Crisis to positive PR•Plan•Know their brand•Speed•Humour
What will you leave with today?
Why social media is so significant for business
The four key areas to building social media success
How to use social media successfully
Tips on using social media as part of your every day business
Social Media & Online Marketing Experts
FREEBIES Free webinar – 4 key S’s to social media success
http://www.socialmedia-trainingcourses.com/courses/the-4-key-ss-to-social-media-success/
Sign up to our Free weekly enewsletter with the latest hints, tips and examples – socialb.co.uk
Social Media & Online Marketing Experts
Social media – how to ensure success
SocialB Ltd@SocialBUK @Lynseysweales
Social Media & Online Marketing Experts