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M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray...

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M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO
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Page 1: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

M A K E Y O U R N E T W O R K S M A R T E R

Focus on video boosts sales

Summary of 2005

Ray Mauritsson, CEO

Page 2: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Agenda

Summary 2005 Trends and market development First quarter 2006 Outlook

Page 3: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

2005 in brief

Improved profitability Growth within Video, +55% Increased acceptance of network video Intensified partnership Product launches of smart and

innovative network products Important Awards

Page 4: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Financial performance 2005

Net sales: 895 MSEK (691) Operating profit : 128 MSEK (51) Earnings per share: 1.32 SEK (0,44)

Page 5: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Axis video growth

0%

10%

20%

30%

40%

50%

60%

70%

80%

Q1-04 Q2-04 Q3-04 Q4-04 Q1-05 Q2-05 Q3-05 Q4-05

Page 6: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Network Domes & PTZ Cameras

AXIS 225FDAXIS 214PTZ

FixedCamerasAXIS 207

AXIS 207WAXIS 206Axis 206MAXIS 210AAXIS 211AAXIS 221

Axis product portfolio, video

Video ServersAXIS 241SAAXIS 241QAAXIS 240Q

AXIS 240Q Blade

Axis Video Management & ADP SolutionsAXIS Image Enhancer

AXIS Camera Management

Axis Video Management & ADP SolutionsAXIS Image Enhancer

AXIS Camera Management

Page 7: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Global distribution and sales

Axis

ResellersSystem

integrators

End user

Distributors

Page 8: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Totally: 5849

Partner Program

Solution Gold256

Authorized5342

Solution Silver/Premium 251

Page 9: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Axis world wide organization

SwedenHQ

Singapore

Benelux

France

Nordics, EE& Russia

UK

China

Australia

Korea

Taiwan

San Diego

Canada

SouthAmerica

Boston

Spain &Portugal

Germany

Italy

Middle East& Africa

Japan

Page 10: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Shipping &invoicing

Shipping &invoicing

Logistic CentreLund/Asia

Logistic CentreLund/Asia

ManufacturingAsia/Europe

ManufacturingAsia/Europe

Scalable production

ComponentpurchasingComponentpurchasing

ForecastsForecasts

OrdersOrders

Page 11: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Customer segments

Retail

Bank Transportation

Government Education

Industrial

Page 12: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Customer case – Retail, USA

1,000 AXIS network cameras – as a first step

Major US national retailer

9,000 additional cameras expected for coming years.

Page 13: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Customer case - Transportation, Stockholm

300 network cameras as a first step AXIS 225FD 2,000 cameras will be installed

Page 14: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Highlights January-March

Total growth + 47 % Continued growth within Video + 69 % Accelerating network video market Big retail installations Cooperation with Assa Abloy, Securitas and Lunds

university

Page 15: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Highlights Q1, 2006

Net sales 257 (175) Operating profit 38 (14) Profit before tax 38 (14) Profit after tax 27 (12)

Page 16: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Sales Q1, 2006

Print11 %Print11 %

Video85 %Video85 %

Other2 %

Other2 %

Americas42 %

Americas42 %

EMEA45 %

EMEA45 %

Asia13 %Asia13 %

Scan 2 %

Scan 2 %

*Q1 2006

Page 17: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Growth10%

Growth10%

Growth40%

Growth40%

Size and growth potential

CCTVCCTVNetwork

VideoNetwork

Video

Page 18: M A K E Y O U R N E T W O R K S M A R T E R Focus on video boosts sales Summary of 2005 Ray Mauritsson, CEO.

Market leadershipProfessional Network Video

Future outlook, Axis´ goals

Focused product range• Aggressive product development• Intelligent solutions

Focused business model• Channel partnerships

Focused employees andfocused company


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