M A Morcuende New Media Presentation January2012

Reinventado los Medios de ComunicaciónMadrid, 26 de enero de 2012

07/02/2012

New Media,cambiando las reglasdel juego

Reinventando los Medios de ComunicaciónMadrid, 26 enero 2012

Miguel Ángel Morcuende

Global Business Development Director, New Media

“Now we are poor income, information rich and millionaires in expectations”

“Ahora somos pobres en ingresos, ricos en información y millonarios en expectativas”

David Konzevik. Economista y Doctor en Business Administration

3

2/7/2012Agenda

Subject

▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next?

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2/7/2012Time to reinvent

▶ Digitization

▶ Globalization

▶ Social media, push to pull

▶ Multi-media repurposing

▶ Partner transformation

5

2/7/2012New Atos in Media

▶ 25 years of insight

▶ 9,000 combined sector experts

▶ Global Centers of Excellence

▶ Next media practice

▶ First in IT outsourcing

▶ Over 50 media customers globally

▶ Cutting-edge facility design

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2/7/2012Business technology for Media

Bridging the white space between commercial off-the-shelf software and dynamically changing media processes

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2/7/2012Agenda

Subject▶ New Atos in Media

▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next?

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2/7/2012Innovation all areas

▶ Solutions to change thegame and generate newrevenue streams

▶ Services to evolve operationsin a more cost-efficientmanner Media Facilities Creation

New Media Delivery Excellence

Hi-Tech Transactions incl. payment

Trusted cloud architectures

IT & Broadcast Infrastructure ManagementApplications Management

and Operations IT Transformation (incl. ERP

consolidation)

Broadcasting, publishing and enterprise answers

Strategic Media Consulting

Disrupt/change the game

Improve/evolve

Enabling Technology

Foundation Technology

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2/7/2012Crafted for every client and every market

Public, health & transports

Energy & utilities

Manufacturing, retail & services

Financial services

Telco media & technology

Enterprise Broadcasters Publishers

Business-Enabling – The Atos ‘enable’ service suite

Foundation Technology – The Atos ‘professionalize’ service suite

Professionalize - Security

ProfessionalizeTest

Improve / Evolve Disrupt/ Change the Game

Enable – PaymentEnable. B2B Cloud (New Media Delivery, B2B Smart Mobility)

Enable. Media Facilities Creation (Fixed Facilities & Temporary Event)

Enable. Strategic Media Consulting

Enable. Customer Excellence

Enable. PaymentEnable. New Media Delivery Excellence

Professionalize.ERP Consolidation

Professionalize.ERP Run

Professionalize. Security

Professionalize. ERP ManagementProfessionalize. Application Management& Operations

Professionalize. IT & BroadcastInfrastructure Management

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2/7/2012Complete expertise





ProfessionalizeTest












B2B Cloud:Lowering the barrier of entry by providing a flexible route to market for content

New Media Delivery Excellence:Generate revenue and growth through a richer customer experience

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2/7/2012Agenda

Subject▶ New Atos in Media▶ The Approach

▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next?

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2/7/2012New media has escaped the desktop

▶ By 2014, 90% of all data traffic will be video

▶ The “click” becomes the proof of experience

▶ We are in the “Participation Era”

(and escaped entertainment)

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2/7/2012Think expectation…Consumers lead – enterprises follow

▶ Atos Day One: Siemens and Atos origin

▶ Video as core of communications (internal and external)

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2/7/2012Think expectation…

▶ On-demand▶ Interactive▶ Individual▶ Personalized▶ Mobile▶ Media-rich▶ Any device

Atos DAY ONE

Chris Anderson:

(…) what Gutenberg did for writing, online video can do for face-to-face communication (…)

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2/7/2012Agenda

Subject▶ New Atos in Media▶ The Approach▶ Think Expectation

▶ Opportunities and choices▶ In action with New Media▶ Credentials and Smart Player▶ What next?

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2/7/2012Opportunities and choices

▶ Consumer and enterprise customers expect a richer experience

▶ As a service provider, how do you turn this expectation into:– New business?– Sustainable profit?– Reduced churn?

▶ How can you manage the content explosion* efficiently, creatively and profitably?

*Between 2000 BC and 2000 AD – the human race produced 5 exabytes total data – we now do that every two days

(What you do will depend on who you are)

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2/7/2012The key?

▶ Real-time, industrialized meta-data management▶ Instant and actionable intelligence▶ Massive automation▶ Unprecedented agility

Unlocking real new media value

3,5 B / day(Google +2500 M /day)

+ 800 M users (350 M from mobile devices)100 M images interchanged inside

+ 200 M users +250 M tweets/day

+ 1,2 M (Technorati)

+ 250M (devices)

+ 500K (Apps) / 18B downloads

60hrs/ 1´(4B videos viewed/day)+ 2,1 B users worldwide

3,1 B emails accounts105 mails received/sent per user/day

$597B transactions (2010)

Record: + 1000 M messages in one day

Consumers

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2/7/2012The key?Unlocking real new media value (Video, Connectivity, Internet & Mobile)

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2/7/2012Agenda

Subject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices

▶ In action with New Media▶ Credentials and Smart Player▶ What next?

23

2/7/2012Three choices

1. New Media In Sports (NMIS) Changing – the rules of the game

2. New Media Online Video (NMOV) Rethinking – online video communications

1. New Media Archive On Demand (NMAO) Turning Archives into assets - Profitability

extend or transform existing media management resources

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2/7/2012New Media In Sports (NMIS)

Global Strategic Alliances

Our solution

Atos provides end-to-end support backed by a full range of support services including:

▶ New media business consulting

▶ Business intelligence services

▶ Infrastructure modeling

▶ Meta-data machining and manipulation

▶ Billing, CRM, digital rights management and Hi-Tech Transactional Processing for payments and settlement.

Current situation

Today's sports fans have an endless thirst for media-rich content.

The global market for sports entertainment is valued around €20 billion, with three sectors in pole position to take advantage:▶ Media companies that own sports

content ▶ Media companies that own

networks▶ Sports associations / right holders

including betting companies, leagues and event organizers.

Changing – the rules of the game

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2/7/2012

Wowing today´́́́s sports fans

Preference tags letfans track individual or team performance.

Smart replay – fans enjoy theirpersonal favorite momentsagain and again – in slow-mo –from different camera angles.

Personal set-up for language, colors, soundsand icons.

Choose your preferredexperts and commentators.

Access easily navigable, context-sensitive sportsarchive information.

User-drivenadvertising and sponsorship links.

Sports fans select frommultiple events and multipleviewpoints – from any fixedor mobile device. Fans hook up – the new media

sports experience is not solitary.

WhenWhenWhenWhen youyouyouyou engageengageengageengage withwithwithwith AtosAtosAtosAtos OriginOriginOriginOrigin forforforfor new media in sport new media in sport new media in sport new media in sport servicesservicesservicesservices, , , , youyouyouyou gaingaingaingain a a a a platformplatformplatformplatform forforforfor highlyhighlyhighlyhighly differentiateddifferentiateddifferentiateddifferentiatedsportssportssportssports positioningpositioningpositioningpositioning. . . . ThisThisThisThis willwillwillwill lead lead lead lead totototo increasedincreasedincreasedincreased revenuerevenuerevenuerevenue and and and and a a a a heightenedheightenedheightenedheightened profileprofileprofileprofile as a new media as a new media as a new media as a new media playerplayerplayerplayer....

New Media In Sports (NMIS)

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2/7/2012New Media In Sports (NMIS)

MARKETING MATERIAL

Atos New Media information:http://atos.net/en-us/industries/media/new_media/default.htm

Atos Media Brochure:http://atos.net/NR/rdonlyres/6B8CBF72-2A98-43C1-927F-018ACEEEEF2C/0/MediaBrochure.pdf

New Media in Sport video:http://atos.net/en-us/industries/media/new_media/default.htm

You Tube (From Broadcast to New Media - Wowing today's sports fans profitably) http://www.youtube.com/watch?v=PYSR3NJ3Auw&feature=player_embedded

New Media Position Paper:http://atos.net/NR/rdonlyres/B52C86C9-DC0E-4A34-BD6E-40BCE7C30179/0/PositionPaper_NewMedia_LowRes_.pdf

New Media IN Sports Position Paper:http://atos.net/NR/rdonlyres/CC07E017-D39B-44C8-B579-F7AE932F6476/0/SolutionPaper_NewMediaInSports_LowRes_.pdf

Changing – the rules of the game

27

2/7/2012New Media Online Video (NMOV)


Our solution▶ Consultancy and strategic planning in line with core

business objectives▶ Technical processes to embed online video into client’s

business and operational systems▶ Business integration with sales, CRM, marketing,

analytical programs, payment and transaction systems ▶ Technical integration within business workflows to

optimize the user experience▶ Context management to create new value▶ Transaction processing services to monetize content

Current situation

As video gains increasing penetration in personal and corporate life, the quality of the online video management platform becomes critical for media companies and telecommunications operators who must be able to cater for every type of usage in every combination.

Rethinking – online video communications

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2/7/2012New Media Online Video (NMOV)

MARKETING MATERIAL

Atos New Media information:http://atos.net/en-us/industries/media/new_media/default.htm

Atos Media Brochure:http://atos.net/NR/rdonlyres/6B8CBF72-2A98-43C1-927F-018ACEEEEF2C/0/MediaBrochure.pdf

New Media Online Video video:http://atos.net/en-us/industries/media/online-video/default.htm

New Media Position Paper:http://atos.net/NR/rdonlyres/B52C86C9-DC0E-4A34-BD6E-40BCE7C30179/0/PositionPaper_NewMedia_LowRes_.pdf

New Media Online Video Position Paper:http://atos.net/NR/rdonlyres/C1D1F29A-664B-401D-94A2-6AE07C9026B0/0/NewMediaOnineVideo_Brochure_LowRes.pdf

Rethinking – online video communications

29

2/7/2012New Media Archive OnDemand (NMAO)


Our solution▶ Fully managed service provides exceptional ergonomics

for the user▶ With with a secure, high-performance back-end▶ Video content management and distribution▶ Technical integration within business workflows to

optimize the user experience▶ High-Tech Transactional Processing expertise▶ AtosSphereTM cloud-based service models

Current situation

Because they own the networks and customer base, media companies have a natural advantage in the new media world.

The big question today is not about how to handle rich media across the internet for consumer and enterprise clients – it's how to do so profitably.

As users access content from multiple sources across multiple channels, the ability to deliver content and content/consumer-specific advertising becomes critical to the business model.

Turning Archives into assets - Profitability

30

2/7/2012New Media Mature ecosystem – Partners and Alliances

▶ Atos established a strong ecosystem of sector-specific partners

Digital Production

Production

Broadcast Management

Play-out and Graphics

Digital Delivery

Digital Video Archive

Library

Ingest & QC

Transcode and Movement

New Media

31

2/7/2012Agenda

Subject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media

▶ Credentials and Smart Player▶ What next?

32

2/7/2012Our customers are the best credentials

33

2/7/2012

New Media Online Video

Archive

Credentials

JJ.OO


New Media In Sports


34

2/7/2012

New Media Archive On Demand

TV interactivity

New Media Delivery / CDN

Credentials

NMOV / Web TV services

Fan Engagement Solution

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2/7/2012Enterprise Customer IntelligenceFa

n Community

Broad

cast

Med

ia

Onlin

e Med

ia

Social

Med

ia

Relate

(Enterp

rise Connecto

r Fram

ework)

Big Data Warehouse

Social CRM Business Intelligence

Digital Content Store

Phase 2: Online Media

Phase 3: Broadcast Media

Ideation/ Co-creation Collaboration

MAM

GUI (HTML5)

Company 360

(Listen)

Analyze(Learn)

Respond (Act)

Phase 1 Phase 2 Phase 3

Fan Engagement (Sport Client)

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2/7/2012

SMART Player

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2/7/2012Atos in actionSMART (Sport Media Application in Real Time) Player

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2/7/2012

Source: http://www.youtube.com/watch?v=g7_mOdi3O5E

Future

Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related

39

2/7/2012Agenda

Subject▶ New Atos in Media▶ The Approach▶ Think Expectation▶ Opportunities and choices▶ In action with New Media▶ Smart Player

▶ What next?

40

2/7/2012Unique Media advantages

▶ Sourcing pioneers

▶ Two into one

▶ Best-fit solutions

▶ Complete solution scope

▶ Enabling transformation,

professionalizing operations

▶ New media innovation

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2/7/2012Unique Media advantages

▶Broadcasting to multi-casting

▶Print to multi-media

▶Business technology

▶Global expansion

▶New media

▶Hi-Tech Transactional Services

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2/7/2012What´́́́s next?





ProfessionalizeTest












Media Facilities Creation:Transform your operational footprint

Strategic Media Consulting:Discover and develop the best business and technical strategies enabling growth

43

2/7/2012What´́́́s next?





ProfessionalizeTest












Strategic Media Consulting:Discover and develop the best business and technical strategies enabling growth

dialogue

07/02/2012

Miguel Ángel MorcuendeGlobal Business Development Director, New Media

+34 639 160 344 [email protected]

Beatriz Garcia

+34 912148769 [email protected]

Marketing Manager

07/02/2012

Thank you

Atos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. September 2011

© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.

Your Conversations!

#mmcuende

www.linkedin.com/in/morcuende

07/02/2012

Thank you

Atos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. September 2011

© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.

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M A Morcuende New Media Presentation January2012

Entertainment & Humor