m-Commerce and Beyond Kate Palmer, Account Director, Australia and New Zealand comScore, Inc.

Digital measurement used to be easy…

We’re spending more and more time with digital media – driven by mobile apps

Mobile is growing the digital media pie

The browser remains a popular way for audiences to access the mobile web…

But apps dominate our mobile time…

And our favourite apps get the most attention

Top 25 mobile apps

Travel e-commerce has grown consistently YOY

m-Commerce spending is outpacing e-Commerce

Mobile ads work, particularly at the bottom of the funnel

However, there is still a monetisation gap in mobile

Only a small proportion of consumers believe that buying experience is better on mobile

Barriers to m-Commerce

What’s next?

Photos: mobilecommercedaily; macworld.com

What’s next?

Photos: tnooz.com; csair.com

What’s next?

Photos: Apple app store

Thank you!

Kate Palmer Account Director, Australia and New Zealand, comScore, Inc. kpalmer@comscore.com

Questions?

@comScoreAPAC