MOBILE  COMMERCE  Some  lessons  learnt.      Sara  Brinton,  People  Tree  Michael  Langguth,  Poq  Studio    #Pure35

Quick  Hello  -­‐  Poq  Studio    Mobile  Commerce  Pla@orm  

Trusted  by  25+  fashion  retailers  

Trusted  by  industry  leading  partners  

Mobile is the preferred digital window!

PC 1.6

hours

TV 1.5

hours

Mobile 1.8

hours

IT’S THE BIG DEBATE %  of  UK  online  retail  

1%  

31%  

2010   2013  

Mobile  ‘only’  consumer  

100%  more  

engagement  

33%

IT’S THE BIG DEBATE

A  mobile  future?  Mobile  search  will  overtake  desktop  search  by  2014.  

3  out  of  4  in  the  UK  populaGon  will  own  smartphones  by  2016  

Case  study        A  mobile  site  and  app  for  the  fair  trade  fashion  pioneer  and  online  garment  retailer.  

For  every  beauGful  garment  People  Tree  makes,  there's  an  equally  beauGful  change  happening  somewhere  in  the  world.  

Ethical Fashion Fair Trade

About  People  Tree      

•  Professional  women  and  men  

•  Age  group  between  30  to  50  

•  College  educated  •  Stay  at  home  

mums    

People  Tree  consumer  profile    

A  big  increase  in  mobile  traffic  

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2013 2014

Why  mobile?    

hVp://m.peopletree.co.uk  

The  app  and  mobile  site    

Products,  Lookbooks  and  Wish  lists    

Merging  content  &  commerce    

The  results    

The  results    

40%  Reduc\on  in  bounce  

rate  

Mobile  shoppers  go  beyond  the  first  page    

About 1000 downloads so far. !

£5

Average value of an app user after 2months."

Results:  

4/5  star  raGng  in  the  app  store,  and  great  feedback  from  People  Tree  customers  

Mobile  is  changing  how  people  shop  It’s  the  start  of  a  journey.  Showing  great  results  so  far.      The  plan  for  the  future  is  to  support  our  stockists  with  the  app  to  drive  in-­‐store  engagement.  

IT’S THE BIG DEBATE

5  Mcommerce  Tips  

               

Traffic:85%  iOS  

Revenue:  92%  iOS  

Tip  1:    

Make  friends  with  Analy\cs  

Tip  2:    

Test  it  for  yourself  

Tip 3: Make it beautiful Fashion consumers want clear, high-res images and they want lots of them.

Tip  4:  Make  it  fast                      

¾  Leave  a`er  

3  secs    

Tip  5:  Mobile  is  different      Work  with  mobile  experts.                      

Any  ques\ons?  

@poqstudio  www.poqstudio.com    @PeopleTree  www.peopletree.com      #Pure35