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M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email...

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MIDNIGHT MEDIA WWW.MNIGHTMEDIA.COM YOUR BRAND NEVER SLEEPS
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Page 1: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

M I D N I G H T M E D I A

W W W . M N I G H T M E D I A . C O M

YOUR BRAND

NEVER SLEEPS

Page 2: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

WHAT WE DOIMPLEMENTVISIONARY

PLANS

Page 3: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

CAPABILITIES

Copywriting

Content Writing

Brand Identity & Development

Brand Strategy

Email Marketing

Media Planning

Project Management

Radio Advertising

Social Media Marketing

SEO/SEM

Event Management

TV Advertising

Video Production

Website Design

Page 4: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

Web, Mobile & Tablet Development

Page 5: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

It’s not just your website.It’s your brand.

It’s your reputation.It’s your story.

Make It A Great One.

Page 6: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

Symptoms of a Bad Website

1. Doesn’t create the right impression.2. Search don’t engines like it.3. It demonstrates that your business might bot be as organized.4. It shows you can’t communicate6. Visitors aren’t coming back. 7. If it's hard to navigate.8. Outdated design.9. No call to Action.10. Not integrated with social media.

Page 7: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

STRATEGY

1

CONCEPT ANALYZE

42 3EXECUTE

Relationship Design Optimize & Promote Evaluate Continue to monitor site performance

and track user engagement through analytics.

Aligning overall goals and objectives for the business.

Design options with look and feel, user experience, user interface,

navigation and images. Then build from there

Verify all pages of the site are functioning as expected, then migrate to live hosting. Placing SEO in the right

areas.

Our Approach

Page 8: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

Branding, Image & Front-End

Analytics- KPI’s = Results

User Experience (Navigation)-Mobile/Tablet Conversion & CTA

What We Know

User Experience (Navigation), Mobile/Tablet responsiveness

Marketing- Social, SEO/SEM/PPC, Digital Ads

Back-End, e-commerce, scalability, dev opps. Choosing the right technology,

hosting, planning execution.

Page 9: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

Your Community.Your Content.Your Story. Your Brand.

Page 10: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

Social Media Statistics

2.08 Billion People

25% spend more than 6-10 hours a week.

43 % spend more than 6 hours a week. $26.69 Billion

Total Number of Active Social Media Accounts

Time Spent on Social Media by Businesses

Total Amount spent on Social Network Ads in 2015

Page 11: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

How to run a successful campaign without

losing your mind.

Page 12: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

Define Messaging & Content Identify Audience and Influencers Look for Amplification Opportunities Create Post Flight Plan Build Engagement and Conversation

Campaign Conception

Page 13: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

Our Approach

Page 14: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

STRATEGY

1

CONCEPT ANALYZE

42 3EXECUTE

Relationship Creative Content Organic vs. Paid Evaluate

Constantly evaluating the statistics, and making adjustments as needed to

fulfill a successful campaign.

Create relationships with your consumer base. Make sure your

company is on all of the social media sites that pertain to your industry.

Establishing a story line is very important to your business—it helps

build relationships, which creates more engagement.

Test and create content for both organic and paid opportunities.

Analyze the data and continue with the best option for your business.

Page 15: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

We produce wel l rounded campaigns to help act ivate and

engage a specif ic audience around your brand and message. We track

and measure analyt ics, which provides insight that we can adjust as needed, in real -t ime. We are a KPI dr iven company, who creates campaigns aimed at generating

results for your brand.

Case Study

Page 16: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

Case StudyMiller Lite needed a way to connect with Hispanic millennials 21+ in order to promote sales of Miller Lite among this key demographic, and drive engagement through #EsMillerTime.

The Problem

The Solution

Midnight Media paired Miller Lite with one of the hottest artists in Latin Rhythm music. We produced an original video discussing what music means to him. Also, we premiered a new music video via the artist’s YouTube channel and social media pages. We tied in #EsMillerTime. Miller Lite products and branding were featured throughout both videos.

Re

sult

s 5.6MExceeded

Total Social Impressions

129KEngagement

Score*

111KHablame De Ti

Video Views

3.3 MTarget Social Impressions

*Likes, Comments, Shares, ReTweets, etc.

Page 17: M I D N I G H T M E D I A - jordenreed.com · Brand Identity & Development Brand Strategy Email Marketing Media Planning Project Management Radio Advertising Social Media Marketing

W W W . M N I G H T M E D I A . C O M

CREW“WHY FIT IN WHEN YOU WERE BORN TO STANDOUT!”

-Dr. SeussAMY RUMPLER

CHIEF OPERATING OFFICER

JORDEN REED

STEPHEN OWENS

ACCOUNT MANAGER

CREATIVE TEAM

VICE PRESIDENT

DEBORAH NEWMANCHIEF EXECUTIVE OFFICER


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