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Business with aSocial Conscience
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Today
Introduction of ourselvesOverview of the module
Exchange of expectations
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Business with a social conscience -Overview
1. What is the purpose of business?
What is conscience? Why does it matter?
Evolution of thought about business and conscience
Case: Dr Reddys Labs and the Red Heart Polypill
2. Dimensions of social conscience
Operationalizing conscience: Conscience in practice or action
Conscience through the value chain
Cases: Unilevers sustainable living plan, M&S Plan A 100commitments
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Specific Dimensions:Governance, Environment
3. Conscience through Leadership & Governance
The boards and managements roles in conscience
Leadersrole on setting the moral tone at work
Case: Good intentions gone awry at the NKF
4. Business and the natural environment
Environmental impact, Carbon footprint
Case: MAS Thurulie
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5. Stakeholder
relations
E-learning weekStakeholder analysis & Stakeholdermanagement
Integrative simulation: Lao Hydro
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6. Treating Employees with Conscience
Safety, Health, Wellness at work
Employee engagement
Positive psychology of happiness
Case: Taj Hotel
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Reaching out
7. Community & society
Of the community, By the community, or thecommunity
Case: Akzo Nobel
Organisational learning journeys,Dulux Walls
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Marketing with a Social Conscience
Consumer Culture
Creation of desire
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Innovative ways ofincorporating conscience
9. Blending social and businessobjectives
Fighting povertyBottom of the pyramid
BOP ventures: microfinance, GrameenDanone
Guest Speaker: Jack Sim
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Organising for Conscience
10. New forms of organisation
Social entrepreneurship
Organizing based on social conscience
e.g., Fourth sector, For-benefit or for-purpose
Venture philanthropy
Mini cases: Acumen Fund and investees
11. Integration & summary; projects
12. Projects
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Approach to learning
Student-centred
InteractiveCases
Discuss and debateSimulation
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Great expectations
Preparation
Readings
Cases
Exercises
Participation
Take risks, speak up
Experience and learn
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Even greater expectations
Peer learning and evaluation
Critical thinkingFeedback, please!
Anonymous feedback channel on IVLE
Be fair to your classmates and project groupmates
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Prepare for next week
Browse and be prepared to discuss:
http://www.unilever.com/sustainable-living/
http://plana.marksandspencer.com/about
Reading for this week:
Solomon, R.C. (2000) "Business with virtue : maybe next year?"
Business Ethics Quarterly, Jan, Vol.10(1), p.339-341.
Handy, C.M. (2002) "What's a business for?" Harvard BusinessReview, Dec, Vol.80(12), p.49-56.