M2 Roadshow Alexander Vlasblom Netsize

1 © Netsize 2009 - All rights reserved

ARE YOU READY FORMOBILE MARKETING ?

MOBILE MARKETING SURVEY RESULTS

ALEXANDER VLASBLOMDIRECTOR OF MARKETING COMMUNICATIONS, NETSIZECONTACT: [email protected], WWW.NETSIZE.COM


About Netsize

• Global mobile commerce & communications enabler• Solutions: mobile messaging, mobile marketing, content

retailing, billing & micropayments Reach 1.6 bn mobile users on 700 mobile

operator networks in 200 countries Direct connections with 130 operators

in 28 countries 100m transactions/month

• Founded in 1998• 11 offices, 200 employees• 800 customers

…

http://www.jamba.de/

http://fr.wrs.yahoo.com/;_ylt=AnlD7VBJWH_5ggG2W2FxGrtlAQx.;_ylu=X3oDMTA2bTQ0OXZjBHNlYwNzcg--/SIG=1lnddet8g/EXP=1131100179/**http:/fr.search.yahoo.com/search/images/view?back=http://fr.search.yahoo.com/search/images?p=yamaha+logo&ei=UTF-8&fr=FP-tab-img-t&fl=0&x=wrt&h=666&w=2265&imgcurl=www.yamaha.com/YECDealerMedia/adgraphs/logos/1yamaha.jpg&imgurl=www.yamaha.com/YECDealerMedia/adgraphs/logos/1yamaha.jpg&size=158.1kB&name=1yamaha.jpg&rcurl=http://www.yamaha.com/YECDealerMedia/AD_logo.htm&rurl=http://www.yamaha.com/YECDealerMedia/AD_logo.htm&p=yamaha+logo&type=jpeg&no=7&tt=5%20309&ei=UTF-8

http://images.google.com/imgres?imgurl=http://www.jcsyouth.org/EMI_logo2-1.jpg&imgrefurl=http://www.jcsyouth.org/&h=1358&w=2797&sz=102&hl=fr&start=7&um=1&tbnid=L-aPYfwL_FKh3M:&tbnh=73&tbnw=150&prev=/images?q=logo+emi&svnum=10&um=1&hl=fr

http://fr.wrs.yahoo.com/;_ylt=AmvBcvSyI4IfVzeOl56isCZlAQx.;_ylu=X3oDMTA2bTQ0OXZjBHNlYwNzcg--/SIG=1ho0hdo9s/EXP=1131100232/**http:/fr.search.yahoo.com/search/images/view?back=http://fr.search.yahoo.com/search/images?p=digiplug&ei=UTF-8&fr=FP-tab-img-t&fl=0&x=wrt&h=58&w=80&imgcurl=www.mem06.com/images/logos/digiplug.gif&imgurl=www.mem06.com/images/logos/digiplug.gif&size=1.9kB&name=digiplug.gif&rcurl=http://www.mem06.com/&rurl=http://www.mem06.com/&p=digiplug&type=gif&no=2&tt=7&ei=UTF-8

http://images.google.com/imgres?imgurl=http://www.tvacres.com/images/playboy_bunny_logo2.jpg&imgrefurl=http://www.tvacres.com/sex_babes_playboy.htm&h=289&w=337&sz=8&tbnid=6mFKTDI6lPMF5M:&tbnh=98&tbnw=115&hl=fr&start=6&prev=/images?q=logo+playboy&svnum=10&hl=fr&lr=&rls=GGLR,GGLR:2006-09,GGLR:en&sa=N

http://images.google.com/imgres?imgurl=http://esip4laventure.univ-poitiers.fr/logos/logo_axa.gif&imgrefurl=http://esip4laventure.univ-poitiers.fr/nospartenaires.html&h=118&w=118&sz=9&hl=fr&start=3&um=1&tbnid=C1rRdyoM8JUBtM:&tbnh=88&tbnw=88&prev=/images?q=logo+axa&svnum=10&um=1&hl=fr

http://www.tim.it/

http://www.tim.it/


Netsize Mobile Marketing Survey

• Professionals and executives, 221 respondents• Companies: Even mix of b2b, b2c and b2b+b2c companies• Regions: 2/3 Europe, 1/6 North America, 1/6 Asia Pac and other• Europe: even split West/North/South/East/Central

© Netsize 2006 - All rights reserved – For internal use only - Version x.x - 3


Netsize Mobile Marketing SurveyKey Findings

• Mobile, tool for acquisition and retention• Messaging, the backbone of mobile marketing• Innovative formats on the rise• Mobile marketing is teamwork• Quality of opt-in campaign databases main concern


Mobile in the Mix: Purposes



Tactics and Formats Used Today, and Planned in Next 6 Months



How Are Mobile Campaigns Managed ?



In-House vs Rented Lists



It All Starts with a Good Database


10 © Netsize 2009 - All rights reserved © Netsize 2006 - All rights reserved – For internal use only - Version x.x - 10

Mobile Marketing: Good Expectations


But What Is Holding Back Spending?



• Significant interest in mobile marketing as a means to target audiences, reach consumers, measure results

• Database quality, regulatory environment is a concern• SMS / MMS messaging lead over other schemes and

formats, in search for traffic & conversion• Mix will shift to richer formats• Providers play key role in education and knowledge

building; successful campaigns are team work

Conclusions

For more stats, charts, and free Summary Report download

visit www.netsize.com

http://www.netsize.com/

Date post:	09-Aug-2015
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M2 Roadshow Alexander Vlasblom Netsize

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