MC One 1415 | Dream. Dare. Believe.

MARKETING AND

COMMUNICATIONS

Who am I?

MCVP CommunicationsAIESEC in Spain

VP CommunicationsAIESEC in Leipzig

Member TM&CommAIESEC in Leipzig

Lidia

MC One 1415 | Dream. Dare. Believe.

ONE SPECIALTHINGChoose someone in the room.

Talk in pairs for 5 minutes and find out what makes this person special.

MC One 1415 | Dream. Dare. Believe.

ROAD MAPCreate a road map of your life.

Highlight good and bad moments that shaped you.

MC One 1415 | Dream. Dare. Believe.

GETTING TO KNOW EACH OTHER1. If you could go anywhere in the world, where would you go?

2. If I gave you $10,000, what would you spend it on?

3. If you could meet anyone in the world, who would it be?

4. If you could watch your favourite TV show now, what would it be?

5. If you had to be allergic to something, what would it be?

6. If you could eat your favourite food now, what would it be?

7. If you could learn any skill, what would it be?

8. If you were sent to live on a space station for three months and only allowed to bring three items, which ones would you choose?

9. If you had one day to live over again, what day would you pick?

10. If you could have any question answered, what would it be?

MC One 1415 | Dream. Dare. Believe.

WHAT IS THE ROLE OF MARKETING &

COMMUNICATIONS?

MC One 1415 | Dream. Dare. Believe.

MC One 1415 | Dream. Dare. Believe.

What are your expectations for this term?

What are your expectations towards me?

What are your expectations towards other LCVP MaC?

What are my expectations as MCVP Marketing and Communications?

MC One 1415 | Dream. Dare. Believe.

HOW IS MAC UNDERSTOOD IN YOUR LC?

WHAT ARE THE SYNERGIES WITH OTHER FUNCTIONS?

MAC AS SUPPORT FUNCTION

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MAC 2014/2015:

MC & LCS

MC & NST & LCS

LCS & LCS

MC One 1415 | Dream. Dare. Believe.

External Positioning

• Event based marketing• Public Relations• Exchange product development

MAC 2014/2015:NATIONAL STRATEGIES

University Relations

• University Reports• National Materials for

Meetings• Message Alignment: • Member Certification

MC One 1415 | Dream. Dare. Believe.

External Positioning

• Event based marketing (mainly based at university: Orientation Week)• Public Relations: media appearances, coverage of events• Exchange product development:

oGIP Teaching product development (specific materials promoting our country partners and specific projects) iGIP IT product development: professional leaflet, business proposal

+ CareerHub, Student Job Search, student market research

MAC 2014/2015:NATIONAL STRATEGIES

MC One 1415 | Dream. Dare. Believe.

MAC 2014/2015:NATIONAL STRATEGIES

Change Management from Offline to Online

• Global Information System implementation• Marketing for conversion• Virtual engagement plan

MC One 1415 | Dream. Dare. Believe.

GIS PIONEERS: LC AUCKLAND & LC VICTORIA

MC One 1415 | Dream. Dare. Believe.

MAC 2014/2015 STRATEGIES

Change Management from Offline to Online

• Global Information System: Training, GIS pioneers coaching & customized support for GIS implementation• Marketing for conversion: OP, delivering the right messages,

customer centricity, national EP newsletter• Virtual engagement plan: social media targeted campaigns,

Google Adwords and web optimisation.

MC One 1415 | Dream. Dare. Believe.

MAC 2014/2015:

FIRST STEP_ UNDERSTANDING

OUR PROGRAMMES

MC One 1415 | Dream. Dare. Believe.

MC One 1415 | Dream. Dare. Believe.

MC One 1415 | Dream. Dare. Believe.

MC One 1415 | Dream. Dare. Believe.

MAC 2014/2015:

SECOND STEP_ GTCM MODEL

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MC One 1415 | Dream. Dare. Believe.

Customerinsights

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LC REALITIES:

SHARING GOOD CASE PRACTICES, BOTTLENECKS, UNCOVERED NEEDS

& INPUTS ON CHANGE MANAGEMENT AND TEAM MANAGEMENT