1. Maastricht BusinessBETA
www.maastrichtbusiness.com

2. 3. Mission
Provide an open and dynamic platform for businesses, professionals, international institutes and ZZP-ers in the Maastricht Region
Provide collaborative tools online that enable the community to communicate and share
Getting businesses online in a consistent, effective and relevant way
Provide great features that allow members of the community to publish news, events, new products and services and ideas
Encourage, stimulate and grow innovative businesses and people who share a common vision for the Maastricht Region's future economic and cultural growth
4. 5. How
Target specific businesses users to trial the system during BETA testing (20-40 users aged 21 - 65)
Establish strategic partnerships with influential members of the Maastricht Region business community
Research what features are most useful through qualitative interviews with Maastricht Centre for Social Innovation, Maastricht University, Maastricht Region branding, Limburg Investment and Development Bank (LIOF), Culture Capital enthusiasts and event organisers such as PechaKucha, Sphinx, Bonnefanten Museum, political representatives from top 5 parties and Local/Regional Government project leaders
Build up loyalty in a user base of innovative local businesses. *See social media and marketing strategy
6. 7. Who
General data on people, board and international institutes with a separate presentation on their up-to-date activities using videos
Need a team of editors who are in charge of daily newsletters of positive news to broadcast to the community - can come from general media and our network. Buzz can also be generated by users e.g. opinion
Optimise the 'Maastricht Region Network' society by organising activities, events, build a community of active bloggers on social, opinion, political and business items
Invitation to interesting commercial activities - paid services model similar to Y Combinator or Cambrian House
Localised RSS feeds from international institutes that feed into a "general agenda" for e.g. Sports, Political Rallies, Technology
MSM, ECDPM, EIPA, MC4E, CARIM, etc.
8. maastrichtbusiness.com
9. What
Collaborative Platform feature rich environment that builds on user generated content with a simple and quick interface
Live Agenda up-to-date information on a trans-regional business network (Phase 2 involves implementing an intellectual agenda to include sports, culture & academia)
Fully Integrated Every major web app listed on the previous slide is integrated into Maastricht Business BETA with the option to add more
Legacy Features Blog, Photo, Video, in-browser chat client, RSS feeds
Planned Features Zipcast, Buzz tracker, Mobile Access (implemented in BETA test environment see maastrichtbusiness.com/m), Advanced Location Tools including Street View from Google, Crowdsourcing
Grid-hosted service with SSL encryption and certification in April 2011
10. 11. Why
We need to thrive when it seems this city has negative migration rates.
We want to see Maastricht as Culture Capital 2018 when it seems budgets are falling.
We would like free and easy access to whats going on in the region without red-tape, PR stunts or political agendas
We are connected. Whether we like it or not. Our neighbours in Belgium and Germany are one step ahead of the game.
We are Maastricht Region and proud of it, yet Google Translate does not yet support Mestreech maastrichtbusiness.de & maastrichtbusiness.be are in the pipeline.
Eutropolis needs it. Now it has something. That is community initiative.
12. Maastricht Business BETA
[W] www.maastrichtbusiness.com
[@]info@maastrichtbusiness.com