User Centered Design: How to please users and get the CEO off your back
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User Centered Design: How to please users and get the CEO off your back Dan Arra San Mateo, CA 650-218-4444 [email protected]
Transcript
1. User Centered Design:How to please users and get the CEO off
your back Dan Arra San Mateo, CA 650-218-4444
[email protected]
2. Selective Attention Test, by Daniel Simons Confidential
4/2/2011 2
3. Agenda User Centered Design (UCD) Overview Its a process but
negotiation is important Support your choices with data
Storytelling is complementary and effective Differentiate your
product Confidential 4/2/2011 3
4. Demystify UCD Activities & Deliverables Users Who are
they? What do they care about? How do they actually interact with
your product? How would they interact with a new version/feature?
Centered on value to actual users Product Strategy Workshop Key
business objectives User requirements Design to illustrate value to
users Design, test, incorporate feedback Rinse and repeat
Confidential 4/2/2011 4
5. Demystify UCD Activities & Deliverables Users Personas
context, context, context Centered on value to actual users Usage
Scenarios Your business objectives their value Still gotta have
documented requirements Design to illustrate value to users
Wireframes, models, mockups Visual concepts Confidential 4/2/2011
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6. Demystify UCD Confidential 4/2/2011 6
7. Demystify UCD Confidential 4/2/2011 7
8. Support your choices with data (and process) Gain agreement
thru metrics Simplify your decisions Justify your choices
Confidential 4/2/2011 8
9. Gain agreement thru metrics Define objective measurable
targets Express from the customers/users perspective Both
qualitative AND quantitative are good Confidential 4/2/2011 9
10. Simplify your decisions With success metrics in hand
Obtained from actual users You have confidence about what to
include And what to remove Confidential 4/2/2011 10
11. Justify your choices ( aka defend yourself) Charts, data
During our first round of testing time on task was x seconds # of
errors was reduced by y% Narratives We watched the users actually
smile and relax when then completed this task Storyboards As you
can see from this diagram, the new path to the reservation screen
is Confidential 4/2/2011 11
12. Gain agreement thru metrics Organizational Confidence
Success is often a matter of confidence If Sales believes in the
product (based on metrics), they will do a better job selling it.
If Management trusts youve made the right decisions, youll get the
resources you need If Support understands the training issues,
theyll be more effective Confidential 4/2/2011 12
13. Differentiate your productFeatures are important IF they
are valuable to users Confidential 4/2/2011 13
14. Identify Goals & Tasks Users dont approach with a
feature in mind think goals and tasks More isnt always better. More
often leads to: Clutter Bloat Complicated Confidential 4/2/2011
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15. Differentiate based on those goals & tasks Feature war
Bad User Experience Study real behavior needs, goals, workflow,
workplace processes through: Direct observation of users Feedback
from users Organize tasks, sub-tasks by: Order of importance
Frequency performed Map relationships & dependencies between
tasks: Flowcharts Mapping diagrams Confidential 4/2/2011 15
16. Information architecture & task relationships diagrams
Confidential 4/2/2011 16
17. Differentiate your product and sell more of it If it looks
good, you will get more interest Its a process Good design can be
measured Removes opinion and conjecture Requires expertise to test
(Blink, by Malcolm Gladwell puppies, kitties and Aeron Chair)
Confidential 4/2/2011 17
18. Who is Macadamian? Software Products Consultancy When the
user experience is key Full scope of software development life
cycle UX Design & User Research Software Engineering QA Testing
Increasing customer adoption 14 Year Track Record, over 150 staff
Hybrid Onshore/Offshore - Ottawa(HQ), Romania, Armenia Experience
across multiple markets and products Wide range of skills and
processes: UX design + Software Engineering + Test/QA Desktop (Win,
Mac OS) Mobile (iPhone/iPad, Blackberry, Android, WP7) SaaS (.NET,
LAMP, J2EE, RIA, Flash/Flex) Strobe/Sproutcore Partner Confidential
4/2/2011 18
19. What have we done lately? New Product Development,
Extensions, Re-designs Mobile client development iPad, iPhone,
Android phone & tablet Web development Web 2.0 apps with mobile
companion products Desktop Clients Windows and Mac User Experience
Design & Usability Testing Product Families Desktop, Web,
Mobile Clients User Research including Usability walk-throughs
Usability Testing Ethnographic research or job shadowing Examples
Cisco FlipShare Mobile, Umi home telepresence Juniper Re-design of
existing app to include web, mobile, desktop BitTorrent Macintosh
client & Android Tablet (both design & build) Varian
Medical Electronic Medical Record for iPad Confidential 1/18/2011
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20. Our sweet spot End-to-end: from napkin sketch to release
(and anywhere along your software development life cycle)
Creativity: innovating in design and technology User Research:
Validate user needs, usability, market, etc. Uncharted territory:
dealing with technical uncertainty & potential for change
Intense deadlines need for rapid response times Experience required
theres no time for ramp-up Confidential 1/18/2011 20