+ All Categories
Home > Presentations & Public Speaking > MACE 2016 - Mary Bontrager

MACE 2016 - Mary Bontrager

Date post: 13-Apr-2017
Category:
Upload: jeff-zahn
View: 91 times
Download: 0 times
Share this document with a friend
11
MID AMERICA CHAMBER EXECUTIVES ANNUAL MEETING Mary Bontrager, EVP ay 5, 2016 CENTRAL IOWA – TALENT DEVELOPMENT AND ATTRACTION STRATEGIES
Transcript

MID AMERICA CHAMBER EXECUTIVES ANNUAL MEETING

Mary Bontrager, EVPMay 5, 2016

CENTRAL IOWA – TALENT DEVELOPMENT AND ATTRACTION STRATEGIES

CENTRAL IOWA TODAY -

WHERE ARE THE CHALLENGES?

New Minimum in Education – Up to 70% of Central Iowa will require some post-secondary Education High quality degrees, certificates and other credentials

Population Growth Won’t Fill Demand For Job Growth and Retirements Need to recruit outside the State and US

Misalignment of Student Interests/Preparation to Demand Need career awareness/exploration opportunities starting in

middle school or before

2012 – 2022 OCCUPATIONAL GROUP PROJECTIONS BYGROWTH AND REPLACEMENTS

ANNUAL JOB OPENINGS

TALENT PLAN FOR SUCCESS Ensure our Current and Future Talent Pipeline is properly

prepared with the right education and training - EDGE Increase opportunities for students in K-12 to understand

the job outlook for the future and can experience first-hand careers of interest – Secondary CTE Task Force Plan

Expose and Attract more talent to our community aligned to employer needs and a competitive global market Expand efforts like SXSW to other target markets Engage more residents in “selling” Des Moines Diversity Global Talent Continue to invest in an exceptional quality of life

Recognizing the role of education and business play, the human capital committee of Capital Crossroads focused on a cradle through career approach to build the human talent pipeline

Eighteen months ago, GDMP and the Business Education Alliance began a collaborative that has grown to over 140 education, business, non-profit and public stakeholders

Stakeholder groups are implementing many successful programs however initially many were not interlinked nor engaged. EDGE has brought stakeholders together in an effort to align with a robust community goal

EDGE is a community campaign to build a sustainable talent pipeline for our community

THE OBJECTIVE:INCREASE & ALIGN EDUCATIONAL ATTAINMENT

A New, Different & Aggressive CampaignCampaign rally cry for all Central Iowan’s to get behind and continue

positioning our region as a competitive, global marketplace.

Robust Community Goal

Increase the percentage of Central Iowa adults who have high-quality degrees, certificates and other credentials to 75 percent by 2025 with educational outcomes aligning to workforce needs.

THE GOAL

Outreach campaign rolled out to all stakeholder groups, employers, GDMP’s 5,700 members and 21 Affiliate Chambers of Commerce

The campaign has a “call to action” for each sector group and include an engagement toolkit

The education sector holds ongoing quarterly meetings with our region’s 37 superintendents

Comprehensive advocacy strategy that aligns with GDMP, Iowa Chamber Alliance, Area Education Agency, United Way of Central Iowa and stakeholder groups

GDMP’s Excellence in Education Summit: Destination Graduation

CAMPAIGN LAUNCH

THE OBJECTIVE

Develop a new marketing campaign designed to showcase greater Des Moines as an attractive place for talent to live and work

Make it UNIQUE Leverage our residents community pride – actively participate

in telling the story Key elements – Web Portal (including career center) and

Social Media integration

CarpeDM SeizeDesMoines Web PortalComprehensive Overview of Central Iowa.Social Media Integration – Community drives content and outreach.

CarpeDM Online Career CenterCentral Iowa job postings.Average 1,000 resumes on site.Intuitive matching of job postings and profiles.

ShareDesMoines Engage Social Media Ambassadors#SeizeDesMoines

RESULTS TO DATE

CarpeDM Online Career Center Over 15,000 Central Iowa job postings Average 1,000 resumes on site Over 400 active employers

CarpeDM Seize Des Moines Web Portal 802 site contributors

22M #SeizeDesMoines Impressions (Jan-Mar 2016)

214 ShareDesMoines Ambassadors 


Recommended