Serralunga Press release When tradition is unconventional quoted text : Charlotte and Peter Fiell Serralunga srl Via Serralunga n°9 13900 Biella Italy T. +39 015 24 35 711 F. +39 015 31 08 1 [email protected]Showroom Via Osti n°3 20122 Milano Italy T. / F. +39 02 58 30 75 98 [email protected]www.serralunga.com “With its passion for innovation, Serralunga is renowned for pushing the boundaries of materials, technologies and aesthetics in order to create groundbreaking products that both inspire and delight. The company’s eye-catching furnishings whether a sculptural planter, geometric table or minimal sun-bed are conceived to be highly functional as well as beautiful, and attest to the firm’s supreme mastery of new synthetic polymers and cutting-edge moulding processes. Significantly, these high- quality weather-resistant designs enable a natural and almost seamless visual progression from indoor to outdoor spaces, thereby considerably extending our living environments". In the last years collection has been progressively enlarged, starting from the big sculptural vases, for which Serralunga is the world leader, with furniture, to give the opportunity to our old and new clients to harmoniously complement projects for outdoor environments, with our sun-beds, chairs, tables, characterized by their elegance and contemporaneity. High quality and resistance to weathering, give the possibility to create a natural and progressive transition from indoor toward outdoor, by enlarging the living spaces, to be enjoyed crosswise. Since ever designed by the most important architects and international designers, this tradition is renewed by a constant research and selection of new talents, to convey and play in a new way its own identity. Novelty of 2012 the big pots Cone by Naoto Fukasawa and Primavera by Eero Aarnio, going on with the tradition of the giant pots, produced with the rotomoulding technology, and the original Terra pot by Katja Pettersson, reinventing a concept of vase, not only as container for soil, but something new starting from wast of plastic materials. Among the furnishings, the lovely chair by Paolo Rizzatto, in its many aesthetic and chromatic inter- pretations: a small and comfortable, cheerful and stylish chair, suitable for contract indoor and outdoor environments. To complete the Barceloneta collection by Raffaella Mangiarotti, two new tables: a small side table and a lounge table, that allows to use the armchair even for lunch. Another big bet this year has been the “colour project”, edited by Raffaella Mangiarotti, a journey reviewing the entire colour range, looking for new natural and soft shades, with desaturated tones, studied to be matched, and giving suggestions for more creative interpretations. Macef 2013
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Serralunga Press release
When traditionis unconventionalquoted text : Charlotte and Peter Fiell
Via Osti n°320122 Milano ItalyT. / F. +39 02 58 30 75 [email protected]
“With its passion for innovation, Serralunga is renowned for pushing the boundaries of materials, technologies and aesthetics in order to create groundbreaking products that both inspire and delight. The company’s eye-catching furnishings whether a sculptural planter, geometric table or minimal sun-bed are conceived to be highly functional as well as beautiful, and attest to the firm’s supreme mastery of new synthetic polymers and cutting-edge moulding processes. Significantly, these high-quality weather-resistant designs enable a natural and almost seamless visual progression from indoor to outdoor spaces, thereby considerably extending our living environments".
In the last years collection has been progressively enlarged, starting from the big sculptural vases, for which Serralunga is the world leader, with furniture, to give the opportunity to our old and new clients to harmoniously complement projects for outdoor environments, with our sun-beds, chairs, tables, characterized by their elegance and contemporaneity.
High quality and resistance to weathering, give the possibility to create a natural and progressive transition from indoor toward outdoor, by enlarging the living spaces, to be enjoyed crosswise.
Since ever designed by the most important architects and international designers, this tradition is renewed by a constant research and selection of new talents, to convey and play in a new way its own identity.
Novelty of 2012 the big pots Cone by Naoto Fukasawa and Primavera by Eero Aarnio, going on with the tradition of the giant pots, produced with the rotomoulding technology, and the original Terra pot by Katja Pettersson, reinventing a concept of vase, not only as container for soil, but something new starting from wast of plastic materials.
Among the furnishings, the lovely chair by Paolo Rizzatto, in its many aesthetic and chromatic inter-pretations: a small and comfortable, cheerful and stylish chair, suitable for contract indoor and outdoor environments. To complete the Barceloneta collection by Raffaella Mangiarotti, two new tables: a small side table and a lounge table, that allows to use the armchair even for lunch.
Another big bet this year has been the “colour project”, edited by Raffaella Mangiarotti, a journey reviewing the entire colour range, looking for new natural and soft shades, with desaturated tones, studied to be matched, and giving suggestions for more creative interpretations.
Macef 2013
Serralunga Press release
DadoFabio Bortolani ed Ermanno Righi“I think of it as a versatile complement to various rooms and environments in the house,in the bedroom it takes the form of a bed-side table or a magazine rack next to a chair inthe living room or garden, in the office or waiting room it could be between two chairsfor a coffee and a newspaper while you wait. I imagine its silhouette, mirrored in the floor”.— Fabio Bortolani
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Serralunga Press release
DadoFabio Bortolani ed Ermanno Righi
“A simplistic die that is reflected in the floor” as Fabio Bortolani defines the new piece of furniture that, together with Ermanno Righi, has completed for Serralunga. A versatile object that, depending on the finishes, blends with various environments: a basic version with a natural finish or a more sophisticated option in a lacquered finish. It could perfectly suit as night table near a bed, as side table near the armchair, but in the garden as well, or in office, or even in a waiting room between two chairs, supporting a cup of coffee or a magazine whilst waiting. The slot can easily keep objects, magazines, or your favourite book.
Design: Fabio Bortolani + Ermanno RighiLine : Serralunga – Living DifferentFunction: coffee table, side table, magazine rackMaterial : PE (polyethylene), rotational-moulded with UV
protection, 100% recyclable, high mechanicalstrength, impact resistant, crushproof
Size 38 × 38 × h 48 cmOptional: lighting system with energy saving light bulb, light
system with RGB LED and light system with RGBLED battery
Macef 2013
Serralunga Press release
—Fabio Bortolani ed Ermanno RighiAn architect and designer in constant evolution, Fabio Bortolanilives and works in Spilamberto in the province of Modena,where he was born in 1957. His experience includes numerouscollaborations with various Italian and foreign companies, includingAgape, Authentics, Alessi, Calligaris, Driade, Cappellini, Teracrea,Zilio, Tonelli and others. After graduating in architecture from theUniversity of Florence, in 1991 he began working as a designer,an activity for which he has received many international awards,including the acquisition of “segreta” in 1997, a mini-scale stooldesigned for Driade, by the Victoria and Albert Museum in Londonand the Design Plus prize in Frankfurt. In 2001 he received theselection of Compasso d’oro with the product “Djerba”, a liquidsoap dispenser designed for Agape.
Born in Carpi October 4, 1955, he studied engineering and hada successful career in private companies up to managementlevels. In the late 80s leaving multinational companies because ofdissatisfaction he became a freelancer and consultant in all differentsectors of mechanics. For private clients or in collaboration withresearch institutes he has developed many innovative projects. Hehas founded and participates in several research companies anddevelopment projects that are successful in the field of advancedtechnology. Developing patents, he has accumulated more than 15in applied mechanics in all different product sectors. Research anddevelopment continues today to be his main business.
Via Osti n°320122 Milano ItalyT. / F. +39 02 58 30 75 [email protected]
Macef 2013
Serralunga Press release
Vaso PrimaveraEero Aarnio“As a designer I like simple basic shapes like a ball or a tube. In this particular vasethese two shapes match in a beautiful way. For me the best season of the year is springtime,and that is why I call this vase “Primavera”. — Eero Aarnio
Macef 2013
Serralunga Press release
Vaso PrimaveraEero Aarnio
"As a designer I like simple basic shapes like a ball or a tube. In this particular vase these two shapes match in a beautiful way. For me the best season of the year is springtime, and that is why I call this vase Primavera". Eero AarnioThe Finnish designer Eero Aarnio is one of the great innovators of modern furniture design. The latest creation for Serralunga is a tribute to the sculptural tradition that has marked the history of vases for this Biella based company. A large cup/bowl of classic inspiration, that is so simple yet so expressive, able to confer an artistic aestheticism to any environment.
Design: Eero ArnioLine : Serralunga – Living DifferentFunction: pot , cachepotMaterial : PE (polyethylene), rotational-moulded with
UV protection, 100% recyclable, high mechanicalstrength, impact resistant, crushproof
Size: ø 130 × h 120 cmOptional: lighting system with energy saving light bulb, light
system with RGB LED light system with RGB LEDbattery, water drainage system
Via Osti n°320122 Milano ItalyT. / F. +39 02 58 30 75 [email protected]
The finnish designer Eero Aarnio, born in 1932, studied from 1954 to 1957 at the Institute of Industrial Arts in Helsinki and started in 1962 with his own office as an interior and industrial designer.
Engaged in new ideas of furniture he designed the Ball Chair already in 1963; it was produced some years later. Material (fibre glass) and shape were complete novelties for that time's furniture industry.
In the following years fibre glass as used in boat construction became one of Aarnio's favorite materials. The resistant and well workable fibre glass enabled Aarnio to design ergonomic forms without restrictions - and intriguing new ones too.
Macef 2013
Serralunga Press release
Vaso TerraKatja Petterson
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Serralunga Press release
Vaso TerraKatja Petterson
The emerging but already award-winning designer Katja Petterson has created a vase for Serralunga exceptionally unconventional.Inspired by the “recyclability” of the Serralunga products, as made of polyethylene and polypropylene, Katja has developed a design which uses the recovery of rubber from inner tyre-tubes, which is comprised of 92% recycled materials.The result is an unusual object, alternative and capable of arousing curiosity. Rubber material is used as a cover that conceals the container underneath holding the plant and soil, and creates a visual effect similar to that of piled earth or waste. A truly artistic and original piece.
Design: Katja PetterssonLine: Serralunga – Living DifferentFunction pot coverMaterial : outer cover rubber EPDM (ethylene propylene diene
monomer) to 95% recycled and recyclable anchoredhot- carboxilate latex of a nonwoven fabric, thelower support network galvanized steel inner vesselPE (polyethylene) Injection-moulded
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Serralunga Press release
—Katja PettersonKatja Pettersson, one of the founders of the design group FRONT,are now working as a senior lecturer Beckmans College of Design.Katja has worked and studied within a broad spectrum of design.Before studying industrial design at the Royal College of Art andDesign (Konstfack) she worked in theatres and with textiles. Duringher studies she founded the design group FRONT together withthree other students. FRONT has exhibited in prestigious institutionssuch as the MoMA in New York, the Victoria & Albert Museum inLondon, the London Design Museum and the National Museum inStockholm. The group has also been awarded a number of designprizes, among them “Designer of the Future” at ArtBasel Miamiin 2007. FRONT is represented in the collections of the NationalMuseum in Stockholm, the Victoria & Albert Museum in Londonand the Centre Pompidou in France. Katja Pettersson has beenworking as an independent designer since 2009 and works withinvestigating design projects.
Via Osti n°320122 Milano ItalyT. / F. +39 02 58 30 75 [email protected]
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Serralunga Press release
Vaso ConeNaoto Fukasawa“There are archetypes for the shapes of flowerpots and having a conical shape where the topgradually becomes greater with a curve is one of them. This shape was created by expressingthe essence of this iconic shape” — Naoto Fukasawa
Macef 2013
Serralunga Press release
Vaso ConeNaoto Fukasawa
“There are archetypes for the shapes of flowerpots and having a conical shape where the top gradually becomes greater, with a curve is one of them. This vase was created by expressing the essence of this iconic shape" Naoto Fukasawa.This pot is a new interpretation of the Serralunga vase, that every year enriches with the vision of big performers in terms of culture,architecture and design. It is inspired by an iconic shape but in an oversized dimension, which makes it unique and extremely striking.It is manufactured with rotational moulding technology, available in various colours mat or lacquered, and in the illuminated version.
Design: Naoto FukasawaLine : Serralunga – Living DifferentFunction: pot , cachepotMaterial : PE (polyethylene), rotational-moulded with UV
protection, 100% recyclable, high mechanicalstrength, impact resistant, crushproof
Size: big ø 130 × h 90 cm, small ø 72.5 × h 50 cmOptional: highting system with energy saving light bulb, light
system with RGB LED light system with RGB LEDbattery, water drainage system
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Serralunga Press release
—Naoto FukasawaBorn in Yamanashi in 1956, he graduated from Tama ArtUniversity’s Product Design Department. As an in-house designer,he engaged in the design of microelectronic devices includingwatches. In 1989, Fukasawa moved to the United States and joinedIDEO which was a very rare case for Japanese product designersof that time. It was the time when Silicon valley was experiencingrapid growth in computer technology and Fukasawa becameinvolved in the design of computers, electronics, medical equipment,furniture and sporting goods. In 1996 he returned to Japan, wherehe set up and headed IDEO’s Tokyo office. In 2003 he establishedNaoto Fukasawa Design. Fukasawa’s approach for product design isvery original and his “Without Thought”, and “Design dissolving inbehavior” are internationally supported. Fukasawa regards achievingsimpleness in design as a way to achieve completeness and aharmonious relationship between users, objects and environmentsas a purpose for design. Such a way of thinking is also described as“Outline”. Outline is about defining the boundaries of relationshipsbetween objects, people and environment. Today, Fukasawa isbased in Tokyo with his small team and collaborates with manyinternational leading companies. Being accorded the title ofHonorable Royal Designer for Industry (Royal Society of Arts) in2007 is one of the examples. Fukasawa has received a number ofinternational awards. Fukasawa is one of the directors of 21_21Design Site, as well as acting on the design advisory board of MUJI.He acts as the chairman for “ GOOD DESIGN AWARD”. He is aprofessor at Musashino Art University, a visiting professor at TamaArt University, and a member of the Ministry of Economy, Tradeand Industry’s Research Group on Applications for Strategic Design.
