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MACJ Syllabus 2016 Course Code Courses Credits First ... Syllabi... · Arrival of Cable and...

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MACJ Syllabus 2016 Course Code Courses Credits First Semester MACJ-101 Introduction to Convergent Journalism 4 Credits MACJ-102 History and Development of Media 4 Credits MACJ-103 Communication Theories and Models 4 Credits MACJ-104 Print Media Reporting 4 Credits MACJ-105 Soft Skills-I 4 Credits Second Semester MACJ-201 Media Laws & Ethics 4 Credits MACJ-202 Print Media Editing 4 Credits MACJ-203 Writing for Media 4 Credits MACJ-204 Digital Photography & Image Editing / Radio Journalism 4 Credits MACJ-205 Soft Skills-II 4 Credits Third Semester MACJ-301 Online Journalism 4 Credits MACJ-302 Covering Conflict and Development 4 Credits MACJ-303 Advertising Management and Public Relation 4 Credits MACJ-304 Media Research 4 Credits MACJ-305 Audio-Visual Production 4 Credits Fourth Semester MACJ-401 Specialisation option 1:Advanced Audio- Visual Production 16 Credits MACJ-402 Specialisation option 2: Narrative Journalism 16 Credits MACJ-403 Specialisation option 3: New Media 16 Credits MACJ-404 Specialisation option 4: Dissertation 16 Credits MACJ-405 Specialisation: Internship 04 Credits Students shall have to choose one of the options as specialization and attempt internship as mandatory component.
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MACJ Syllabus 2016 Course Code Courses Credits

First Semester

MACJ-101 Introduction to Convergent Journalism 4 Credits

MACJ-102 History and Development of Media 4 Credits

MACJ-103 Communication Theories and Models 4 Credits

MACJ-104 Print Media Reporting 4 Credits

MACJ-105 Soft Skills-I 4 Credits

Second Semester

MACJ-201 Media Laws & Ethics 4 Credits

MACJ-202 Print Media Editing 4 Credits

MACJ-203 Writing for Media 4 Credits

MACJ-204 Digital Photography & Image Editing / Radio Journalism

4 Credits

MACJ-205 Soft Skills-II 4 Credits

Third Semester

MACJ-301 Online Journalism 4 Credits

MACJ-302 Covering Conflict and Development 4 Credits

MACJ-303 Advertising Management and Public Relation

4 Credits

MACJ-304 Media Research 4 Credits

MACJ-305 Audio-Visual Production 4 Credits

Fourth Semester

MACJ-401 Specialisation option 1:Advanced Audio-Visual Production

16 Credits

MACJ-402 Specialisation option 2: Narrative Journalism

16 Credits

MACJ-403 Specialisation option 3: New Media 16 Credits

MACJ-404 Specialisation option 4: Dissertation 16 Credits

MACJ-405 Specialisation: Internship 04 Credits

Students shall have to choose one of the options as specialization and attempt internship as mandatory component.

MACJ-101 Introduction to Convergent Journalism

Continuous Internal Assessment (CIA): 40

End-Semester Assessment (ESE): 60

Objective: To introduce the concept of Convergence and understand its various implications in the world of journalism.

UNIT I

Definition, concept and implications of Convergence. Convergence in Media research, technology and convergence, recent models of convergence- Convergence Continuum, Lawson Borders model, ICTs, ICT in India

UNIT II

Wiki Journalism, Digital storytelling- elements, online news sites: case study-an evaluation and analysis, Bloggers vs. Journalists, Blogging as evolving form of journalism, Understanding new media concept, Newspapers and blogs- use and issues.

UNIT III

Media Consolidation- ownership, control, conglomerates, Social Networking Services (SNS): Definition and history, Facebook, Twitter; Youtube- issues and usage, privacy, identity and digital media, role of Social Media as alternative media in the contemporary world

UNIT IV

Age of Information Journalism, Existential journalism, Regulatory challenges to media convergence in India, Broadcasting and Convergence, Web 2.0, rise of Citizen journalism, Podcasting, Non text media and credibility, issues of linking, attribution, verification and permissions in new age journalism, Ethics related to convergence, Communication Convergence Bill.

Select Read

Convergent Journalism: An Introduction by Stephen Quinn and Vincent Falk Convergence Journalism: Writing and Reporting across the News Media by Janet Kolodzy Understanding Media Convergence by August E Grant Journalism and New Media by John V Pavlik Convergence Culture: Where old and new media collide by Henry Jenkin

MACJ-102 History and Development of Media

Continuous Internal Assessment (CIA): 40

End-Semester Assessment (ESE): 60

Objective: History and origin of Traditional, Print, Electronic media, Film and modern trends

UNIT I Evolution and development of Traditional Media

Traditional media and Development of the society

Indian traditional media, Indian puppetry (String, Shadow, Rod, and Glow puppetry)

Kashmir Folk Arts and Social perspective

UNIT II Evolution and developments of print media

Origin of the early newspapers in the world

Origin of Hickey’s Gazette and early newspapers in India

Indian press and freedom movement

Growth of nationalist press in 19th and 20th century

Contribution of Raja Ram Mohan Roy, MK Gandhi, Sadanand to Indian Journalism

Profile of eminent newspapers: Amrita Bazar Patrika, The Times of India, The Statesman, The Hindu, The Hindustan Times, The Indian Express, The Tribune, Eminent International newspapers

Unit III An overview of Journalism in Kashmir

Origin of Kashmir press: Pioneers of journalism in Kashmir

Newspapers and online journals published from Kashmir

Print media and political mobilization of Kashmiri society

UNIT IV Evolution and development in electronic media

Characteristics and objectives of radio and television

History of broadcast media in India: All India Radio and Doordarshan, Broadcast (AIR) code

Committees for development of AIR and Doordarshan and Prasar Bharathi

Special audience programmes: women and children, youth, industrial workers, farm and home, Education programmes

Arrival of Cable and Satellite television

Community Radio

Radio and Television in Kashmir

History and development of film

UNIT V Modern trends in media

Modern trends of journalism: Convergence, Backpack, Community, Embedded journalism, Citizen Journalism

Select Read Journalism in India by Rangasawami Parthsarthy Broadcasting in India by P C Chatterjee Satellite Over South Asia by D Page & W Crawley Mass Communication in India by Keval J Kumar The Role of Traditional Folk Media in Rural India : N. Vijaya Folk Arts and Social Communication: Dugadas Mukhopadhyaya

MACJ-103 Communication Theories and Models

Continuous Internal Assessment (CIA): 40

End-Semester Assessment (ESE): 60

Objective: Introduction to the concepts, models and theories of communication.

UNIT I Concept of Communication

Organic evolution and development of human communication Definitions of communication Elements of communication Process of communication Functions of communication Barriers of communication Socialization and role of communication UNIT II Forms of Communication

Verbal and non-verbal Intrapersonal, Interpersonal, Group Public and Mass Communication Traditional forms and their significance UNIT III Models of Communication

Development of models of communication Aristotle's model, SMR, SMCR, Lasswell Model, Berlo Model, Osgood model, Wilbur Schramm Model, Dance model Gerbner Model, New Comb Model, Westley and MacLean Model Gatekeeping model Significance and limitations of communication models UNIT IV Theories of Communication

Significance of communication theories Development of communication theories Bullet theory, Two-step flow theory, Multi-step flow theory, Selective exposure, selective retention, selective perception, Cognitive dissonance, Agenda-setting, Uses and Gratification Select Read Mass Communication Theory: An Introduction by Denis McQuail (2005). Understanding Media by Marshall Mc Luhan. Understanding Media Theory by Kevin Williams. The process and Effects of Mass Communication by Wilbur Schramm. "A dependency model of mass-media effects". In G. Gumpert & R.S. Cathart, (eds.), Inter/Media: Interpersonal communication in a media world.: 81–96 by Ball-Rokeach, Sandra J; DeFleur, ML (1979). The Process of communication by David Berlo (1960). Mass Communication Theory and Practice by Uma Narula (1976). Introduction to communication studies by John Fiske. Media performance by Denis McQuail (1993). Theories of mass communication by Defluer and Ball Rockech (1982). Intercultural Communication by John Beatty, Junichi Takahashi. Foundations of Intercultural communication by K.S.Sitaram and R.T. Cogdelt Culture and Communication: A World View by K.S. Sitaram.

MACJ-104 Print Media Reporting

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: Methods that would be employed to teach this course include both theoretical demonstrations and mock practices. Students shall be assigned relevant fieldwork in order to get accustomed with the actual processes involved in roving print journalism. Besides, relevant and adequate readings shall be assigned to improve the overall reading, writing and analytical skills of students.

Unit I Fundamentals for Writing News

1. Grammatical Fundamentals: Grammaticality, Accuracy, Collocation, Punctuation, Narration, Tense, Prepositions, Article, Wordstock

2. Ethical fundamentals

Principles of gathering news; ethics; authentication; Approaching a news/story, the aberrant and the normal, ideation; issues of exaggeration and policy of choice, selectivity, news reporting as blackmailing, exposing, agenda-setting, highlighting etc.

Unit II Writing News

Lead, types of lead, body, tail; writing a pitch

Interviews, features

Unit III Beats

1. Main thrust areas

Politics, society, culture, sports, business, crime, courts, city, education, health, sanitation, environment, weather, science and technology etc.

2. Cultivating sources: (a) In public and

(b) Administration, municipal bodies (Panchayat, Tehsildar, Pathwari, SHO, Health Officer, Ward Officer, Numberdaar, Deputy Commissioner etc.)

Unit IV Special areas

Reporting minorities, gender and marginalized; reporting rural areas; reporting development; reporting conflict, Investigative reporting

Select Read The Media Students’ Handbook by Branston Gand News by Jackie Harrison News Reporting by K Srivastava Writing and Reporting News by Carole Rich News Reporting by Melvin Mencher

MACJ-201 Media Laws and Ethics

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to the laws and ethics applicable to practices in different media professions.

UNIT I

Ethics for journalists

Ethics and objectives

Ethical norms and considerations for journalists

Common ethical dilemmas, Conflict of interest, SPJ Code of Conduct for Journalists and Media Professionals, Harm limitation principle

UNIT II

Ethical Issues:

Values: Objectivity, fairness, balance, attribution and verification

Editorial independence, Accuracy and standards for factual reporting, Slander and libel considerations, Ethical considerations, Self-censorship and regulation

Paid news, Plagiarism

UNIT III

Media Laws

Freedom of speech and expression- Article 19 (1) (a), (b)

Laws of defamation, Contempt of Court, Press and Books Registration Act, Copyright act 1975, Intellectual Property Rights, Working Journalists Act, Press Council Act 1978, Television Networks (regulation) Act 1995, Prasar Bharti Act 1990, Information Technology Act 2000, Communication Convergence Bill, Cyber Law, Right to Information (RTI) Act 2005, Whistle blower Protection Act (2011)

Official Secrets Act, IPC, NIA, UAPA, Anti-terror laws

UNIT IV

Censorship for media managements:

Broadcasting Code for AIR and Doordarshan, Advertising codes, Public Relations Codes, Cable, Film Censorship, Press Commission Reports, Press Council of India

UNIT V

Media laws in Jammu and Kashmir

Ranbir Penal Code (RPC) relevant to journalists and media organizations, J&K PSA (Public Safety Act)

Select Read

Laws of the Press in India: by D.D. Basu Digital Media Ethics: by Charles Osgood Media Ethics: by Mathew Kieram Media ethics: Truth, Fairness and Objectivity: by Parvanjoy Guha Jhakurta Press Laws and Media Ethics: by Anil K Dixit Media Law in India: by Kiran Prasad

MACJ-202 Print Media Editing

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to editing principles, purpose and practice.

Unit-I

Newspaper Organization-Divisions/departments (Hierarchy and Roles) Inside the Newsroom: (News flow from reporters, agencies, internet, other sources) Editing: Meaning, principles, functions Responsibilities, Qualities and Tools of a Copy Editor Editing checklist, Errors to look for Unit-II Rewriting stories Rewriting press releases, speech drafts, organizational reports Stylebooks: AP, AFP, REUTERS, BBC Editor as a coach Newspaper Terminology Unit-III Defining Editorial Functions of Editorial Classification of Editorials Award winning editorials Unit-IV

Headlines- Functions and Techniques

Online Copy Editing

Photo editing- Choosing a picture, cropping, caption writing

Basics of newspaper design and layout

Graphic illustrations (infographics), sidebars, boxes, other design elements

Select Read Modern News Editing by Mark D. Ludwig, Gene Gilmore; Publisher: Wiley, 2005 Newspaper editing; a manual for editors, copyreaders, and students of newspaper desk work by Grant M Hyde; Publisher: Cornell Univ Library News editing by Bruce H. Westley; Publisher: Boston, Houghton Mifflin New Subediting by F W Hodgson; Publisher: Taylor & Francis

MACJ-203 Writing for Media

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: Introduction to various types and styles of writing.

UNIT I

Writing for print and broadcast.

Columns, book and film reviews, dramas, voice over//narration, subtitles, ads etc.

UNIT II

Writing for Internet:

Blogs, social media, on-line magazines and journals, convergence portals, photo-essay and photo stories etc

UNIT III

Writing for films/documentary

Scripts, screenplay, storyboard in action

UNIT IV

Writing for long forms/books.

Reportage, features; book idea: fiction/nonfiction; structuring a book, chapterisation etc.

Select Read Writing and Reporting News By Carole Rich, Wadsworth Press. Granta Books of Reportage (All Volumes)

MACJ-204 Digital Photography and Image Editing

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: Introduction to digital photography and improvements in image production induced by technological advancement.

Unit I Production of Image

Digital photography - elements and principles

Visual language – photographers’ jargon

Unit II Technology and Operations

Digital Photographic equipment – Parts of Camera, cameras - types - lens - their types and functions – accessories, composition of photography. Shots - different types.

Unit III Techniques

Photo editing – Using different software in image editing, Understanding formats- RAW, GIF, JPEG, TIFF

Unit IV Aspects of photography:

Photographing people; portrait and still, wildlife; environment; sports; landscape; conflict photography, lifestyle photography

Unit V Photojournalism:

News values for pictures - photo-essays - photo features; qualities essential for photojournalism; Ethics of photojournalism, picture magazines.

Practical, field assignments and their evaluation.

Select Read David Pogue's Digital Photography: The Missing Manual by David Pogue (2009), O’Reilly Media, Inc.’ Build a Better Photograph: A Disciplined Approach to Creativity by Michael Stern (2009), Rocky Nook Words and Pictures: An Introduction to Photojournalism by Hicks & Wilson (1952), Harper

MACJ-301 Online Journalism

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to online writings styles, applications

UNIT I

Using technology in journalism

Computer networks: LAN, MAN, WAN

WWW, Search engines, Tools and services on internet (FTP, EMAIL, CHAT, NEWS GROUPS, RSS)

News portals

UNIT II

Gather digital photographs, audio, video and upload

Create a package on a blog

Podcasting, videocasting

UNIT III

Writing styles for online media

Conduct online searches, researches, Online search techniques

E publishing, E Paper, E zines

Journalism ethics and restraints in new media, citing internet sources, legal issues

UNIT IV

Elements of digital storytelling

Blogs, Live blogging

Using social media for effective news gathering

PRACTICAL: Create story packages that integrate text, visuals and sound

Select Read Understanding Media by Marshall McLuhan (1964), McGraw-Hill, paperback Journalism & New Media by John V Pavlik (2001), Columbia University Press Introduction to Online Journalism, Publishing news and information by Roland De Wolk (2001), Allyn and Bacon Journalism Online by Mike Ward (2002), Taylor&Francis The Online Journalism Handbook: Skills to survive and thrive in the Digital Age by Paul Bradshaw and Liisa Rohumaa, (2001), Longman, Paperback

MACJ-302 Covering Conflict and Development

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to conflict reporting, human rights

UNIT 1

Introduction to conflict reporting

Understanding the stakeholders and dynamics of conflict

Objectivity; Human face of the conflict

Challenges in conflict reporting

Safety of journalists; Geneva Conventions: Journalists are civilians too (Protocol 1-Article 79)

Conflict reporting checklist,

Equipment’s: Satellite phone, bullet-proof vests, GPRS etc.

Writing pitches and reporting from conflict zones,

Working with local sources and guides, meeting deadlines

Case studies: experiences in reporting conflict zones

Unit 2

Conflict and human rights

Universal Declaration of Human Rights, International Bill of Human Rights, Other important instruments.

Human rights reporting

Role of journalists: Alerting people to abuse of rights and fostering accountability

What human rights laws say about journalism: Limitations on freedom of expression, libel and defamation, privacy, protection of sources etc.

Working with NGOs

UNIT 3 Origin and growth of development journalism

Journalism for the people: Reporting for the poor and disenfranchised

Areas of Development: political, social and economic issues, population control, literacy, education, health, environmental issues, inequality issues, tribal, women and girl child problems

Causes and problems for under development

Unit 4

History and status of development journalism in Asia

Development journalism in India

Exposing the corrupt

Community Radio

Development support communication

Select Read Reporting Conflict: A Handbook for Media Practitioners by Laxmi Murthy (South Asia Forum for Human Rights, 2004) Reporting Conflict by James Rodgers (Palgrave Macmillan) Writing for development: focus on specialized reporting areas by Juan F. Jamias Everybody loves a good draught by P. Sainath

MACJ-303 Advertising Management and Public Relations

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to Advertising concepts, Public Relations

UNIT I

Advertising: Concept and definition, Historical development, Society and advertising- Ethics and Social Responsibility,

Types of advertising- Consumer, Corporate, Industrial, Retail, National, Trade, Professional, Social.

UNIT II

Advertising Agencies-structure and function of different departments, Advertising and Marketing, Marketing Mix, Consumer Behaviour, Brand Image

Advertising Models: AIDA, Hierarchy of Effects, Diffusion of Innovation Model, A. H. Maslow’s Human Needs Structure

Advertising Appeals: Rational, Emotional, and Moral Appeal, Consumer behaviour

UNIT III

Media Planning, Creativity- Media selection, Visualization-Idea Generation Techniques, Elements of copy-headlines, sub-head, Body Copy, Slogan, Logo, Principles of Design and Layout

UNIT IV

Public Relations: Concept and definition, Evolution and growth of Public Relation, PR in India, Case study of PR institutions (IPRA etc.)

Tools of PR: Press release, House Journals, Exhibitions, Brochures, Audio Visual presentations, Public Relations and Advertising, Public Relations and Propaganda

Select Read

Advertising Management by Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monro: Routledge Public Relations by Edward L. Bernays Advertising Management by C.L. Tyagi, Arun Kumar: Atlantic Publishers Contemporary advertising by William F Arens Introduction to Advertising and Marketing by R B Evans Advertising theory and Practice by S A Chunawalla

MACJ-304 Media Research

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: To introduce students to media research methods.

UNIT I Communication Research

Introduction to mass communication research, its role and relevance, Research Ethics

UNIT II Research Elements and Process

Research Process, Areas and elements of communication research, Research Design, Literature Review, Sampling- probability and non-probability

UNIT III Research Approaches

Quantitative and Qualitative research methods

Field Observation, Intensive Interviews, Case Studies, Ethnography

Content Analysis, Survey Research, and Longitudinal Research.

UNIT IV Data

Sources of data – Primary, Secondary, Basic Statistical Procedures, Data Analysis, Hypothesis, Compilation of Data.

UNIT V Research Applications

Newspaper and Magazine Research, Research in Electronic Media, Research in Advertising, Research in Public Relations.

Select Read Mass Media Research: An introduction by Roger D. Wimmer & Joseph R. Dominick, Cengage Learning Mass communication Research Methods by Anders Hansen et al

MACJ 305 Audio-Visual Production

Continuous Internal Assessment (CIA): 40 marks

End Semester Examination (ESE): 60 marks

Objective: The main aim of the course is to gain a functional and hands-on knowledge of professional audio-visual production equipment and software. By the end of the course the students shall acquire a basic understanding of professional audio-visual procedures and practices.

UNIT I

The news channel set-up and operations, News gathering process – planning, gathering, selection and presentation. The input and output desks, ENG, SNG and OB operations. The Television News story – types and its ingredients

UNIT II

The reporter at work – news gathering techniques, covering the spot news, generating, ideas for stories, working through sources, coordinating and lining-up, pitching.

Researching the story, Filming the story, compiling the details, getting the interviews / sound bytes, doing the PTC, writing the voice over. Filing the package.

Learning the fundamentals of sound; and difference between analog and digital audio-This includes sound and hearing; waveform, frequency and amplitude.

UNIT III

Familiarity with professional audio equipment and audio editing software-this includes microphones, editing consoles, mixers, amplifiers, monitors, loudspeakers, and digital audio recorders.

Audio software will include both open source and proprietary, Speaking to the mike and the camera – basic rules and requirements, the physical delivery, the vocal delivery and the content delivery.

UNIT IV

Planning: Proposals, treatment, budgeting, synopsis, features of a proposal, narration-basics, styles of narration, script purpose, visuals, pace, style, assimilation, visual grammar, idea, style.

Select Read Scriptwriting; A Practical Manual by Dwight V. Swain with Joye R. Swain Focal Press Publications (1988). USA Today’s Video: Equipment, Production and Setup By Peter Utz TV Production Handbook By Zettle Herber

MACJ-401 Specialization Option 1: Advanced Audio-Visual Production

Total credits: 16 Objective The Students in this specialization will be exposed to different advanced concepts of film documentary, short filmmaking along with understanding of sound and radio genre. The Visual signification like connotation, symbolism, iconography etc and Technical signification like shots, angles, editing techniques (seamless, continuity, motivated montage), mise-en-scène, lighting, sound, music, genre. The learning objectives of wider theoretical models like semiotics, psychoanalysis, politics (psycho-politics, socio-politics), aesthetics, auteur theory, audience, reception theory. With understanding of Cinematic narrative eg realism, surrealism, expressionism the students will be required to make a final media product comprising/AV production (20-30 minutes duration) like a documentary, short film, news feature and documentary programmes e.g. historical, wild life, travelogues, biographies, docu-soaps, infotainment, investigative, drama documentary etc.

Note: The entire semester will also comprise of specialized, advanced workshops to be conducted during the semester.

The student will learn to use professional audio hardware like different kinds of microphones, wireless audio systems, audio wires, connectors, mixers, amplifiers, Digital Audio Workstations etc. with sufficient expertise. Similarly he/she will be able to use advanced features, including sound effects, plug-ins, format conversion, mixing, cleaning of audio etc., of at least one professional audio editing software.

Practical exercises in audio production should include radio ads, 2-minute news-bulletins/features, 8 to 10-minute audio features, and 18-20 minute audio documentaries. Besides exercise in script writing and mock live broadcasting will also be taken up.

The students would also learn the importance of sound in a/v production. They will learn how to attach microphones to camcorders and use their audio leveling features. Students learn how to use of external field mixers and recorders while shooting video/film. Exercises would be conducted in the use of boom rods and lapel microphones.

Advanced Camera Workshop:

This workshop will focus on the aesthetics of camerawork: lighting and composition. The use of light to create mood and feeling as well as shot composition techniques will be taught. The tools and techniques of lighting for the documentary will be taught through practical exercises. A similar exercise to demonstrate the importance of composition in terms of camera placement, camera angles, camera movement, and lens will provide for an advanced knowledge of all the nuances related to camerawork. The workshop will comprise of lectures, practicals and screenings to analyze specific lighting techniques.

Advanced Editing Workshop:

Students will extend their knowledge of non-linear editing software, professional video standards, terminology, and aesthetics of editing.

The course will also introduce students to compositing and techniques used to create, format, and integrate graphics into projects. Advanced color correction, and lab/broadcast standards compliance in finishing projects would also be an integral part of the course.

Following is the scheme of ESE (SemIV):

S.No Specialization Option Credits Marks CIA ESE

Total

1. Advanced AV Production (MACJ-401)

16 160 240 400

2. Narrative Journalism (MACJ-402)

16 160 240 400

3. New Media (MACJ) 16 160 240 400

4. Dissertation (MACJ-404) 16 160 240 400 5. Internship 04 40* 60** 100

Total 20

Presentation of the final product i.e. 20-30 min film/documentary by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks stated above

Select Read: Researching for Writers (How to Books, 1998) by Field M Screenwriting (Robert Hale, 1998) by Hunter L Writing for Television, 2nd Edition (A & C Black, 1995) by Kelsey G The Way to Write for Television (Elm Tree Books, 1987) by Paice E Writing for Television: How to Create and Sell Successful TV Scripts, 3rd Edition (How to Books, 1998) by Smethurst W Radio Production (Focal Press, 1999) by McLeish R Video Production Handbook (Focal Press, 1992) by Millerson G Film Theory: An Introduction (Manchester University Press, 1988) by Lapsley R and Westlake M How to Read a Film (Oxford University Press, 2000) by Monaco J History of Film (Thames & Hudson, 1995) by Parkinson D

MACJ-402 Specialisation Option 2: Narrative Journalism

Total credits: 16 Objective The importance of Narrative Journalism can be traced in a statement of Professor Norman Sims, Professor of Narrative Journalism, University of Minnesota, US and Co-editor Literary Journalism (Ballantine Books): “At a time when mainstream print journalism seems crowded with celebrities, literary journalism pays respect to ordinary lives”. The specialization shall cover: Literary Reportage (Lit-Rep)

Beats, Off-beats, Features, Special areas

Literary Essay (Lit-Es)

Anything and the meaning it produces

Life Writing (Li-Writ)

Oral History, Personal Diary, Biography/Profile Writing, Memoirs, Letters etc.

Photo-narrative (Phot-Nar)

Writing Photos/ Daguerreotypes, Writing Literary Caption Stories

These units shall be studies in practical terms and not theoretically. In the semester-long specialization in narrative journalism, each student shall work on a project, submitting a final product of about 10,000 to 12,000 words, based on any of the themes in consonance with the areas mentioned above in the units.

Following is the scheme of ESE (SemIV):

S.No Specialization Option Credits Marks

CIA ESE

Total 1. Advanced AV Production

(MACJ-401) 16 160 240 400

2. Narrative Journalism (MACJ-402)

16 160 240 400

3. New Media (MACJ) 16 160 240 400

4. Dissertation (MACJ-404) 16 160 240 400 5. Internship 04 40* 60** 100

Total 20

Presentation of the final product i.e. a 10-12,000 word literary reportage in the form of book to be presented by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks as stated above. The department shall send the final product to the external expert well before time so that the expert can evaluate it.

Select Read

1. Granta Book of Reportage (Anthology of Reportage) by Ian Jack 2. Telling True Stories: A Non-fiction Writers’ Guide From Nieman Foundation at Harvard University by Mark Kramer and Wendy Call 3. Other Colours (Literary Essays) by Orhan Pamuk 4. More From Our Own Correspondent (Reportage) by Tony Grant 5. Shah of Shahs (Reportage/Photo-Writing) by Ryszard Kapuscinski 6. Hiroshima (Narrative in History) by John Hersey 7. Madness Visible (War Reportage) by Janine Di Jiovanni 8. Night Draws Near (Essays/Reportage) by Anthony Shadid 9. Istanbul (Memoir) by Orhan Pamuk 10. Second-hand Time (Oral History Journalism) by Svetlana Alexievich

MACJ-403 Specialization Option 3: NEW MEDIA

Total credits: 16 Objective In this specialization students will make a dynamic website using different software, with added features of online media, webcast, podcast, interactivity features etc.

Following is the scheme of ESE (Sem IV):

S.No Specialization Option Credits Marks CIA ESE

Total

1. Advanced AV Production (MACJ-401)

16 160 240 400

2. Narrative Journalism (MACJ-402)

16 160 240 400

3. New Media (MACJ) 16 160 240 400

4. Dissertation (MACJ-404) 16 160 240 400 5. Internship 04 40* 60** 100

Total 20

Presentation of the final product i.e. a Multimedia project containing 5000 words’ write up, 50 photographs, at least 10 audio-visual interviews of 5 min duration to be presented by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks as stated above.

Also the students are required to read Huffington Post daily for the new media elements incorporated in the newspaper.

MACJ-404 Specialization Option 4: Dissertation on any topic related to Media Studies

Total credits: 16

Objective Students will work under the supervision of a faculty member during their research. Each student shall work individually on a topic related to Media Studies and agreed on equally by both the faculty in-charge and the student. The dissertation work has to be an original piece of work not exceeding 10,000 word limit. Following is the scheme of ESE (Sem IV):

S.No Specialization Option Credits Marks

CIA ESE

Total 1. Advanced AV Production

(MACJ-401) 16 160 240 400

2. Narrative Journalism (MACJ-402)

16 160 240 400

3. New Media (MACJ-403)

16 160 240 400

4. Dissertation (MACJ-404)

16 160 240 400

5. Internship 04 40* 60** 100

Total 20 500

Presentation of the final product i.e. a 10,000-word research dissertation to be presented by the students. The External expert shall evaluate the presentation based on the parameters to be decided by the faculty concerned and marks as stated above. The department shall send the final product to the external expert well before time so that the expert can evaluate it.

MACJ- 405 INTERNSHIP

Objective The students will be exposed to media interface in shape of 2-3 weeks internship with an extensive assessment later to hone their skills further. Following is the scheme of ESE (Sem IV):

S.No Specialization Option Credits Marks

CIA ESE

Total 1. Advanced AV Production

(MACJ-401) 16 160 240 400

2. Narrative Journalism (MACJ-402)

16 160 240 400

3. New Media (MACJ-403)

16 160 240 400

4. Dissertation (MACJ-404)

16 160 240 400

5. Internship 04 40* 60** 100

Total 20 500

*Will be evaluated by Internal faculty board on the basis of presentation and award roll/marks will be sent to the examinations and evaluation wing. ** External component based on submission of internship Certificate and feedback form duly filled by the owner/editor of the media organization. Students will have to choose one optional subject of 16 credits and compulsory internship of 4 credits for (Semester IV) specialization.


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